OpinionLab Enters Social Media Monitoring Arena - SocialTimes
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`NEWS
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`OpinionLab Enters Social Media Monitoring Arena
`
`Follow SocialTimes
`
`Neil Glassman on October 13, 2010 12:01 AM
`
`OpinionLab’s [+] feedback symbol has been adopted by hundreds
`of brands and implemented on more than 6,500 websites
`worldwide. Millions of consumers each month provide their
`opinions using the company’s opt-in, open-ended feedback
`system originally patented for websites. In today’s announcement
`of Social Media Monitor, OpinionLab states that the new product
`enables companies to capture and analyze consumers’ social
`media conversations using the same methodology as its opt-in
`web and mobile solutions.
`
`According to the company, Social Media Monitor extends the reach of its core products to allow
`brands to leverage a consistent listening methodology across every customer touch point – websites,
`social media, mobile devices, call centers, brick-and-mortar locations and more – to meet the
`challenge of getting the insights that exist in these streams of unsolicited feedback to the people
`within an organization who can make use of it.
`
`“To remain competitive in today’s customer-focused marketplace, it’s essential to listen to
`consumers at all times and at all touch points – whether they’re talking to you or about you,” said
`Rand Nickerson, CEO of OpinionLab. “If brands aren’t paying attention to social media, they’re
`ignoring an important platform that holds key insights into their customers and performance in the
`marketplace. Our new Social Media Monitor solution gives brands the tools they need to quantify,
`understand, and take action on a vast range of consumer conversations – and leverage the same
`analytics they’ve deployed to listen in the brand backyard.”
`
`OpinionLab states that Social Media Monitor gives users the ability to understand trends in consumer
`conversations about their brand or competitors, identify emerging topics and hot issues, leverage
`insights for strategic planning and market research, discover opinion leaders and social influencers
`for improved outreach, improve product development based on consumer input, and gauge efficiency
`of marketing programs in reaching key target audiences.
`
`OpinionLab’s international coverage and language support is impressive. With broad global coverage
`and support for twenty-two languages, the service offers tools for analysis, reporting, real-time
`alerts, and automated sentiment scoring in sixteen languages.
`
`Built on a large proprietary warehouse containing over nine billion social media mentions, blog
`entries, tweets, posts and conversations, Social Media Monitor provides a historical view of consumer
`conversations. Currently, more than 35 million results are collected each day, from a wide array of
`available public sources. Additional contextual data is collected with each post, ranging from the date
`of publication to the physical location of the content creator.
`
`RELATED STORIES
`
`'Shockvertising': The Ugly Side of Viral Marketing
`Lawmakers Propose Consumer Review Freedom Legislation
`Microsoft Lays Off Another 2,100 Employees
`Social Media Detective Work is 'Not a Law and Order Episode' -- It's Better
`
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`OPINIONLAB EXHIBIT 2017
`Qualtrics LLC v. OpinionLab, Inc.
`IPR2014-00420
`
`http://socialtimes.com/opinionlab-social-media-monitoring_b25476[9/19/2014 6:45:19 PM]
`
`
`
` AllFacebook AllTwitter InsideFacebook InsideMobileApps InsideSocialGames MediaJobsDaily
`
`Send an anonymous tip
`
`NEWS
`
`OPINION
`
`INTERVIEWS WEB VIDEO
`
`INFOGRAPHICS
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`JOBS
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`COURSES
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`NBC Universal is looking for a Social Media Marketing Manager.
`
`Sign up for daily news from
`SocialTimes »
`
`NEWS
`
`OpinionLab Enters Social Media Monitoring Arena
`
`Follow SocialTimes
`
`Neil Glassman on October 13, 2010 12:01 AM
`
`OpinionLab’s [+] feedback symbol has been adopted by hundreds
`of brands and implemented on more than 6,500 websites
`worldwide. Millions of consumers each month provide their
`opinions using the company’s opt-in, open-ended feedback
`system originally patented for websites. In today’s announcement
`of Social Media Monitor, OpinionLab states that the new product
`enables companies to capture and analyze consumers’ social
`media conversations using the same methodology as its opt-in
`web and mobile solutions.
`
`According to the company, Social Media Monitor extends the reach of its core products to allow
`brands to leverage a consistent listening methodology across every customer touch point – websites,
`social media, mobile devices, call centers, brick-and-mortar locations and more – to meet the
`challenge of getting the insights that exist in these streams of unsolicited feedback to the people
`within an organization who can make use of it.
`
`“To remain competitive in today’s customer-focused marketplace, it’s essential to listen to
`consumers at all times and at all touch points – whether they’re talking to you or about you,” said
`Rand Nickerson, CEO of OpinionLab. “If brands aren’t paying attention to social media, they’re
`ignoring an important platform that holds key insights into their customers and performance in the
`marketplace. Our new Social Media Monitor solution gives brands the tools they need to quantify,
`understand, and take action on a vast range of consumer conversations – and leverage the same
`analytics they’ve deployed to listen in the brand backyard.”
`
`OpinionLab states that Social Media Monitor gives users the ability to understand trends in consumer
`conversations about their brand or competitors, identify emerging topics and hot issues, leverage
`insights for strategic planning and market research, discover opinion leaders and social influencers
`for improved outreach, improve product development based on consumer input, and gauge efficiency
`of marketing programs in reaching key target audiences.
`
`OpinionLab’s international coverage and language support is impressive. With broad global coverage
`and support for twenty-two languages, the service offers tools for analysis, reporting, real-time
`alerts, and automated sentiment scoring in sixteen languages.
`
`Built on a large proprietary warehouse containing over nine billion social media mentions, blog
`entries, tweets, posts and conversations, Social Media Monitor provides a historical view of consumer
`conversations. Currently, more than 35 million results are collected each day, from a wide array of
`available public sources. Additional contextual data is collected with each post, ranging from the date
`of publication to the physical location of the content creator.
`
`RELATED STORIES
`
`'Shockvertising': The Ugly Side of Viral Marketing
`Lawmakers Propose Consumer Review Freedom Legislation
`Microsoft Lays Off Another 2,100 Employees
`Social Media Detective Work is 'Not a Law and Order Episode' -- It's Better
`
`TAGS
`
`MARKETING
`
`SOCIAL MEDIA
`
`Comment Now!
`
`Like
`
`(cid:51)(cid:68)(cid:74)(cid:72)(cid:3)(cid:20)(cid:3)(cid:82)(cid:73)(cid:3)(cid:23)
`
`0
`
`Tweet
`
`34
`
`10
`
`0
`
`Share
`
`Like
`
`You and 112,852 others like this.112,852
`
`Interested in advertising on SocialTimes?
`
`Featured Employers
`
`Social Media Jobs of
`the Day
`
`Social Media Marketing Manager
`NBC Universal in New York, NY
`
`Social Media Coordinator
`Credit Union National Association in Washington,
`DC
`
`OPINIONLAB EXHIBIT 2017
`Qualtrics LLC v. OpinionLab, Inc.
`IPR2014-00420
`
`http://socialtimes.com/opinionlab-social-media-monitoring_b25476[9/19/2014 6:45:19 PM]
`
`
`
`OpinionLab Enters Social Media Monitoring Arena - SocialTimes
`
` AllFacebook AllTwitter InsideFacebook InsideMobileApps InsideSocialGames MediaJobsDaily
`
`Send an anonymous tip
`
`NEWS
`
`OPINION
`
`INTERVIEWS WEB VIDEO
`
`INFOGRAPHICS
`
`JOBS
`
`COURSES
`
`NBC Universal is looking for a Social Media Marketing Manager.
`
`Sign up for daily news from
`SocialTimes »
`
`NEWS
`
`OpinionLab Enters Social Media Monitoring Arena
`
`Follow SocialTimes
`
`Neil Glassman on October 13, 2010 12:01 AM
`
`OpinionLab’s [+] feedback symbol has been adopted by hundreds
`of brands and implemented on more than 6,500 websites
`worldwide. Millions of consumers each month provide their
`opinions using the company’s opt-in, open-ended feedback
`system originally patented for websites. In today’s announcement
`of Social Media Monitor, OpinionLab states that the new product
`enables companies to capture and analyze consumers’ social
`media conversations using the same methodology as its opt-in
`web and mobile solutions.
`
`According to the company, Social Media Monitor extends the reach of its core products to allow
`brands to leverage a consistent listening methodology across every customer touch point – websites,
`social media, mobile devices, call centers, brick-and-mortar locations and more – to meet the
`challenge of getting the insights that exist in these streams of unsolicited feedback to the people
`within an organization who can make use of it.
`
`“To remain competitive in today’s customer-focused marketplace, it’s essential to listen to
`consumers at all times and at all touch points – whether they’re talking to you or about you,” said
`Rand Nickerson, CEO of OpinionLab. “If brands aren’t paying attention to social media, they’re
`ignoring an important platform that holds key insights into their customers and performance in the
`marketplace. Our new Social Media Monitor solution gives brands the tools they need to quantify,
`understand, and take action on a vast range of consumer conversations – and leverage the same
`analytics they’ve deployed to listen in the brand backyard.”
`
`OpinionLab states that Social Media Monitor gives users the ability to understand trends in consumer
`conversations about their brand or competitors, identify emerging topics and hot issues, leverage
`insights for strategic planning and market research, discover opinion leaders and social influencers
`for improved outreach, improve product development based on consumer input, and gauge efficiency
`of marketing programs in reaching key target audiences.
`
`OpinionLab’s international coverage and language support is impressive. With broad global coverage
`and support for twenty-two languages, the service offers tools for analysis, reporting, real-time
`alerts, and automated sentiment scoring in sixteen languages.
`
`Built on a large proprietary warehouse containing over nine billion social media mentions, blog
`entries, tweets, posts and conversations, Social Media Monitor provides a historical view of consumer
`conversations. Currently, more than 35 million results are collected each day, from a wide array of
`available public sources. Additional contextual data is collected with each post, ranging from the date
`of publication to the physical location of the content creator.
`
`RELATED STORIES
`
`'Shockvertising': The Ugly Side of Viral Marketing
`Lawmakers Propose Consumer Review Freedom Legislation
`Microsoft Lays Off Another 2,100 Employees
`Social Media Detective Work is 'Not a Law and Order Episode' -- It's Better
`
`TAGS
`
`MARKETING
`
`SOCIAL MEDIA
`
`Like
`
`You and 112,852 others like this.112,852
`
`Interested in advertising on SocialTimes?
`
`Featured Employers
`
`Social Media Jobs of
`the Day
`
`Social Media Marketing Manager
`NBC Universal in New York, NY
`
`Social Media Coordinator
`Credit Union National Association in Washington,
`DC
`
`Social Media Director
`Moms Demand Action in New York, NY
`
`Comment Now!
`
`Like
`
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`http://socialtimes.com/opinionlab-social-media-monitoring_b25476[9/19/2014 6:45:19 PM]
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`OpinionLab Enters Social Media Monitoring Arena - SocialTimes
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