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`EXHIBIT E
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`PR Story on Cra-Z-Loom paid for by LaRose
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`Cra-Z-Loom, The Ultimate Rubber Band Accessory Maker, No...
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`Page 1 of 2
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`Cra-Z-Loom, The Ultimate
`Rubber Band Accessory Maker,
`Now Available Exclusively at
`Toys"R"Us(r) Stores Nationwide
`and Online at Toyrsus.com
`
`Published: August 19, 2013 7:41 PM
`
`Cra-Z-Art® is proud to announce Cra-Z-Loom™ Rubber Band Accessory Maker as the hottest trend
`to hit Toys "R" Us® stores nationwide.
`
`Randolph, NJ (PRWEB) August 19, 2013
`
`Today, Cra-Z-Art® is proud to announce the launch of the Shimmer N’ Sparkle Cra-Z-Loom™
`Bracelet Maker, the ultimate tool for the ultimate fashionista. With this easy-to-use kit and a stretch of
`the imagination, kids—and kids at heart—will love creating a world of rubber band fun. From
`bracelets, rings and necklaces, to belts, key chains and more, the possibilities are endless. The Cra-Z
`-Loom Bracelet Maker is available now exclusively at Toys“R”Us® stores nationwide and online at
`Toysrus.com, as well as at FAO Schwarz® Fifth Avenue and online at FAO.com.
`
`“Bracelet making and trading is one of the hottest trends I've seen in my 36 years in the craft
`industry,” said Lawrence Rosen, Chairman of Cra-Z-Art. “That’s why we’re thrilled to launch Cra-Z-
`Loom at Toys“R”Us, offering kids of all ages the ability to create endless, super stretchy accessories!”
`
`Cra-Z-Loom comes complete with a sturdy, plastic loom, weaving hook, (S) clips, 600 latex-free
`rubber bands and easy-to-follow instructions. Multi-color rubber band refill packs are also available for
`purchase. The company plans to expand its assortment of Cra-Z-Loom items in the coming months,
`including additional refill pack color options, such as tie dye and glitter, as well as with all-new charms,
`a carry case and more.
`
`Toys“R”Us to Host Cra-Z-Loom Events in its Stores Nationwide
`
`Every Saturday beginning August 24 through November 23, kids of all ages are invited to visit their
`local Toys“R”Us store from 10 a.m. – 12 noon for a special opportunity to loop, weave and wear their
`very own, complimentary rubber band wearable using the Shimmer N’ Sparkle Cra-Z-Loom Bracelet
`Maker. In addition, attendees will be encouraged to join the Cra-Z-Conversation on the company’s
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`http://www.newsday.com/business/cra-z-loom-the-ultimate-rubb...
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`8/20/2013
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`Cra-Z-Loom, The Ultimate Rubber Band Accessory Maker, No...
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`Page 2 of 2
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`official Instagram page @Toysrus by posting a photo of their Cra-Z-Loom bracelets and accessories
`using #CraZLoom.
`
`“Making and collecting bracelets is quickly becoming a favorite activity and fashion statement among
`kids,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc.
`“We’re very excited to introduce Cra-Z-Loom, which combines fashionable flair and creativity with
`kids’ affinity for collectibles. Let the bracelet making begin!”
`
`To support the availability of the Cra-Z-Loom™ Bracelet Maker, and demonstrate the exciting world of
`rubber band fun, the company has launched a national television advertising campaign. Additionally,
`customers who visit the company’s official YouTube channel at YouTube.com/Toysrus will find a
`helpful, Cra-Z-Loom instructional video.
`
`About Cra-Z-Art®
`
`Cra-Z-Art® produces high-quality toy and stationery products that are part of our family heritage and
`everyone at Cra-Z-Art® strives to provide customers with products that are... ALWAYS CREATIVE!®
`Discover more about Cra-Z-Art® products online at http://www.cra-z-art.com.
`
`About Toys“R”Us, Inc.
`
`Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a
`differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us
`and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international
`stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively
`operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store
`on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including
`Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online
`selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs
`approximately 70,000 associates annually worldwide. The company is committed to serving its
`communities as a caring and reputable neighbor through programs dedicated to keeping kids safe
`and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on
`Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at
`Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at
`Twitter.com/Toysrus and Twitter.com/Babiesrus.
`
`For the original version on PRWeb visit: http://www.prweb.com/releases/2013/8/prweb11039144.htm
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`http://www.newsday.com/business/cra-z-loom-the-ultimate-rubb...
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`8/20/2013
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