throbber

`
`EXHIBIT E
`

`PR Story on Cra-Z-Loom paid for by LaRose
`
`

`

`Cra-Z-Loom, The Ultimate Rubber Band Accessory Maker, No...
`
`Page 1 of 2
`
`Today's paper My Newsday
`
`Traffic alerts 4
`
`Islip, NY 79°
`
`Register
`
`Log in
`
`Subscribe to
`Newsday
`
`LONG ISLAND
`
`was caught dancing the polka at the Polish Festival in Riverhead.
`
`Long Island
`
`Sports
`
`Entertainment
`
`News
`
`Lifestyle
`
`Business
`
`Health Opinion
`
`Jobs Cars
`
`Real Estate
`
`More
`
`LI business blog Mutual funds Markets Stocks
`
`LI business
`
`Tech Act 2 Autos Real Estate PR Web
`
`Business Newsday
`
`Tweet
`
`Cra-Z-Loom, The Ultimate
`Rubber Band Accessory Maker,
`Now Available Exclusively at
`Toys"R"Us(r) Stores Nationwide
`and Online at Toyrsus.com
`
`Published: August 19, 2013 7:41 PM
`
`Cra-Z-Art® is proud to announce Cra-Z-Loom™ Rubber Band Accessory Maker as the hottest trend
`to hit Toys "R" Us® stores nationwide.
`
`Randolph, NJ (PRWEB) August 19, 2013
`
`Today, Cra-Z-Art® is proud to announce the launch of the Shimmer N’ Sparkle Cra-Z-Loom™
`Bracelet Maker, the ultimate tool for the ultimate fashionista. With this easy-to-use kit and a stretch of
`the imagination, kids—and kids at heart—will love creating a world of rubber band fun. From
`bracelets, rings and necklaces, to belts, key chains and more, the possibilities are endless. The Cra-Z
`-Loom Bracelet Maker is available now exclusively at Toys“R”Us® stores nationwide and online at
`Toysrus.com, as well as at FAO Schwarz® Fifth Avenue and online at FAO.com.
`
`“Bracelet making and trading is one of the hottest trends I've seen in my 36 years in the craft
`industry,” said Lawrence Rosen, Chairman of Cra-Z-Art. “That’s why we’re thrilled to launch Cra-Z-
`Loom at Toys“R”Us, offering kids of all ages the ability to create endless, super stretchy accessories!”
`
`Cra-Z-Loom comes complete with a sturdy, plastic loom, weaving hook, (S) clips, 600 latex-free
`rubber bands and easy-to-follow instructions. Multi-color rubber band refill packs are also available for
`purchase. The company plans to expand its assortment of Cra-Z-Loom items in the coming months,
`including additional refill pack color options, such as tie dye and glitter, as well as with all-new charms,
`a carry case and more.
`
`Toys“R”Us to Host Cra-Z-Loom Events in its Stores Nationwide
`
`Every Saturday beginning August 24 through November 23, kids of all ages are invited to visit their
`local Toys“R”Us store from 10 a.m. – 12 noon for a special opportunity to loop, weave and wear their
`very own, complimentary rubber band wearable using the Shimmer N’ Sparkle Cra-Z-Loom Bracelet
`Maker. In addition, attendees will be encouraged to join the Cra-Z-Conversation on the company’s
`
`http://www.newsday.com/business/cra-z-loom-the-ultimate-rubb...
`
`8/20/2013
`
`

`

`Cra-Z-Loom, The Ultimate Rubber Band Accessory Maker, No...
`
`Page 2 of 2
`
`official Instagram page @Toysrus by posting a photo of their Cra-Z-Loom bracelets and accessories
`using #CraZLoom.
`
`“Making and collecting bracelets is quickly becoming a favorite activity and fashion statement among
`kids,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc.
`“We’re very excited to introduce Cra-Z-Loom, which combines fashionable flair and creativity with
`kids’ affinity for collectibles. Let the bracelet making begin!”
`
`To support the availability of the Cra-Z-Loom™ Bracelet Maker, and demonstrate the exciting world of
`rubber band fun, the company has launched a national television advertising campaign. Additionally,
`customers who visit the company’s official YouTube channel at YouTube.com/Toysrus will find a
`helpful, Cra-Z-Loom instructional video.
`
`About Cra-Z-Art®
`
`Cra-Z-Art® produces high-quality toy and stationery products that are part of our family heritage and
`everyone at Cra-Z-Art® strives to provide customers with products that are... ALWAYS CREATIVE!®
`Discover more about Cra-Z-Art® products online at http://www.cra-z-art.com.
`
`About Toys“R”Us, Inc.
`
`Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a
`differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us
`and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international
`stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively
`operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store
`on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including
`Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online
`selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs
`approximately 70,000 associates annually worldwide. The company is committed to serving its
`communities as a caring and reputable neighbor through programs dedicated to keeping kids safe
`and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on
`Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at
`Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at
`Twitter.com/Toysrus and Twitter.com/Babiesrus.
`
`For the original version on PRWeb visit: http://www.prweb.com/releases/2013/8/prweb11039144.htm
`
`Be the first to rate:
`
`Click to rate
`
`http://www.newsday.com/business/cra-z-loom-the-ultimate-rubb...
`
`8/20/2013
`
`

This document is available on Docket Alarm but you must sign up to view it.


Or .

Accessing this document will incur an additional charge of $.

After purchase, you can access this document again without charge.

Accept $ Charge
throbber

Still Working On It

This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.

Give it another minute or two to complete, and then try the refresh button.

throbber

A few More Minutes ... Still Working

It can take up to 5 minutes for us to download a document if the court servers are running slowly.

Thank you for your continued patience.

This document could not be displayed.

We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.

Your account does not support viewing this document.

You need a Paid Account to view this document. Click here to change your account type.

Your account does not support viewing this document.

Set your membership status to view this document.

With a Docket Alarm membership, you'll get a whole lot more, including:

  • Up-to-date information for this case.
  • Email alerts whenever there is an update.
  • Full text search for other cases.
  • Get email alerts whenever a new case matches your search.

Become a Member

One Moment Please

The filing “” is large (MB) and is being downloaded.

Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.

Your document is on its way!

If you do not receive the document in five minutes, contact support at support@docketalarm.com.

Sealed Document

We are unable to display this document, it may be under a court ordered seal.

If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.


Access Government Site

We are redirecting you
to a mobile optimized page.





Document Unreadable or Corrupt

Refresh this Document
Go to the Docket

We are unable to display this document.

Refresh this Document
Go to the Docket