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`UNITED STATES PATENT AND TRADEMARK OFFICE
`___________________
`
`PATENT TRIAL AND APPEAL BOARD
`____________________
`
`FACEBOOK, INC.,
`Petitioner
`
`v.
`
`B. E. TECHNOLOGY LLC
`Patent Owner
`
`_______________________
`
`Case No. IPR2014‐00052
`Patent No. 6,628,314
`
`
`____________________________________________________________
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`
`
`
`
`PETITIONER’S OPPOSITION TO PATENT OWNER’S
`CONTINGENT MOTION TO AMEND
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`
`
`
`
`Attorney Docket No. FABO‐027/00US
`(309101‐2064)
`
`Inter Partes Review of U.S. Patent No.
`6,628,314
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`TABLE OF CONTENTS
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`Page(s)
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`I.
`II.
`III.
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`IV.
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`
`
`INTRODUCTION ............................................................................................. 1
`BACKGROUND ............................................................................................... 1
`THE PATENT OWNER FAILED TO CARRY ITS BURDEN TO
`DEMONSTRATE PATENTABILITY OF ITS PROPOSED SUBSTITUTE
`CLAIMS .......................................................................................................... 2
`A.
`The patent owner failed to distinguish over the closest prior art ...... 2
`1.
`Apte renders the proposed claims obvious .............................. 4
`2.
`Barrett also renders the proposed claims obvious ................... 8
`3.
`The patent owner’s motion fails to show that its
`proposed substitute claims are patentable under the
`Graham factors ....................................................................... 11
`The proposed substitute claims fail under 35 U.S.C. § 101 .............. 11
`B.
`The patent owner’s substitute claims are indefinite ........................ 13
`C.
`CONCLUSION .............................................................................................. 15
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`Attorney Docket No. FABO‐027/00US
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`Inter Partes Review of U.S. Patent No.
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`I.
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`INTRODUCTION
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`The patent owner has failed to carry its burden of showing that its
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`proposed substitute claims in its Contingent Motion to Amend are patentable.
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`Those proposed claims are obvious in light of the prior art of record in this IPR,
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`combined with the Apte and Barrett references discussed in more detail below.
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`The proposed substitute claims also fail to recite patent‐eligible subject
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`matter and are indefinite. And the patent owner’s motion should also be rejected
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`because it fails to apply the correct legal standard, does not address the proper
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`factors, and pays only lip service to the closest prior art of record.
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`II.
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`BACKGROUND
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`On October 9, 2013, Facebook filed two petitions for inter partes review of
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`claims 11–13, 15, 18, and 20 of the ’314 patent (IPR2014‐00052 and IPR2014‐
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`00053). The Board instituted inter partes review in IPR2014‐00052 on all
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`petitioned claims as obvious over U.S. Patent No. 5,809,242 (Ex. 1103) (“Shaw”) in
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`view of Melissa Dun et al., Privacy and Profiling on the Web (June 1, 1997) (Ex.
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`1105) (“W3C”). In IPR2014‐00053, the Board instituted inter partes review on all
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`petitioned claims as obvious over U.S. Patent No. 5,933,811 (Ex. 1003) (“Angles”)
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`in view of Shaw (Ex. 1004).
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`III.
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`THE PATENT OWNER FAILED TO CARRY ITS BURDEN TO DEMONSTRATE
`PATENTABILITY OF ITS PROPOSED SUBSTITUTE CLAIMS
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`In a motion to amend, the patent owner must address the patentability of
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`its proposed substitute claims. (IPR2013‐00191, paper 70 at 55.) The Board has
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`made clear that with respect to obviousness, “the patent owner should present
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`and discuss facts which are pertinent to the first three underlying factual inquiries
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`of Graham, 383 U.S. at 17–18: (1) the scope and content of the prior art, (2)
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`differences between the claimed subject matter and the prior art, and (3) the
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`level of ordinary skill in the art, with special focus on the new claim features
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`added by the proposed substitute claims.” Id. at 55–56. “Some discussion and
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`analysis should be made about the specific technical disclosure of the closest
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`prior art as to each particular feature, and the level of ordinary skill in the art, in
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`terms of ordinary creativity and the basic skill set of a person of ordinary skill in
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`the art, regarding the feature.” Id. at 56. But the patent owner failed to address
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`Graham’s factual inquiries and, as shown below, its proposed substitute claims
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`are not patentably distinguishable over the prior art.
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`A.
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`The patent owner failed to distinguish over the closest prior art
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`Proposed substitute claim 23 adds two limitations to claim 11: (1) a
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`limitation requiring that computer usage information is collected from “user’s
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`interactions with . . . at least one other program,” and (2) a limitation that
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`advertising is selected using “real‐time and other computer usage information.”
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`The patent owner asserts that no prior art reference discloses these limitations,
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`but it is mistaken.
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`It was widely known prior to the earliest priority date of the ’314 patent
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`that targeted advertising was more effective when it was based on multiple
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`sources of information about a user and timely presented. (Second Sherwood
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`Decl., Ex. 1145, ¶¶ 12, 20, 24.) The prior art not only recognized this fact, but
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`expressly relied upon in describing the same two features recited in patent
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`owner’s proposed substitution. (Id.) As a result, the patent owner’s substitute
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`claims are unpatentable and obvious.
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`As discussed in detail below and supported by the Second Declaration of
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`Robert J. Sherwood, U.S. Patent No. 7,225,142 to Apte and U.S. Patent No.
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`6,490,584 to Barrett each render the proposed substitute claims obvious when
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`viewed in light of Shaw and W3C or Angles and Shaw. (Id. ¶¶ 5‐7.) BE’s amended
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`claim 23 adds nothing but minor implementation details that persons of ordinary
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`skill in the art would have viewed as known options for inclusion in a targeted
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`advertising system. (Id.)
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`1.
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`Apte renders the proposed claims obvious
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`U.S. Patent No. 7,225,142 to Apte renders the proposed substitute claims
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`obvious in combination with either (a) Shaw and W3C (IPR2014‐00052) or (b)
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`Angles and Shaw (IPR2014‐00053). Because Apte issued from an application filed
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`on August 1, 1996, it qualifies as prior art under 35 U.S.C. § 102(e) (pre‐AIA).
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`Although the patent owner discussed Apte in its Contingent Motion to Amend, it
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`failed to acknowledge the full scope of Apte’s disclosure or adequately distinguish
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`over its teachings.
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`Apte discloses a targeted advertising system that collects computer usage
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`information from “user’s interactions with . . . at least one other program” in the
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`form of “advertising software [that] operates as an overlay to a conventional,
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`known browser, such as the Netscape browser, dividing the user’s client
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`computer display into an advertising area and a browser area.” (Apte, Ex. 2012,
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`at 3:36–40; Second Sherwood Decl., Ex. 1145, ¶¶ 15‐19.)
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`The patent owner incorrectly identifies the browser disclosed by Apte as
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`the software program that displays the advertising content. But Apte actually
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`discloses “advertising software” separate from the browser that performs the
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`advertising display. (Id. ¶¶ 15‐16.) As Apte explains, “[t]he browser area retains
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`the original functionality of the underlying browser and operates independently
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`of the advertising area, except that certain buttons (e.g., control buttons and
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`electronic transaction buttons) in the advertising area cause pages to load and
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`display in the browser area when selected.” (Apte, Ex. 2012, 3:51–55; 5:29‐34.)
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`Apte also discloses that computer usage information is collected about
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`users’ interactions with the browser and the advertising software. (Apte, Ex.
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`2012, 9:2‐6 (“The content control window 47 includes a list of topics. . . . When
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`one or more topics are selected by the user, they are highlighted, and
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`advertisements pertinent to the highlighted topics appear in the display area.”);
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`9:14‐17 (“The present invention advantageously provides the capability of
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`selecting advertisements to show to the user based upon the content of the
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`pages viewed by the user in the browser area.”); 9:58‐65 (“In one embodiment, a
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`file is maintained comprising the name of a user, a list of electronic coupons
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`clipped by that user, and the date on which each electronic coupon is clipped, and
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`whether or not each coupon has been redeemed. This information is used to
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`target advertisements to the user . . .”).)
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`Apte also discloses that advertising is selected using “real‐time and other
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`computer usage information.” In particular, Apte discloses that “the present
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`invention can make choices about which advertisements to display to the user
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`that are responsive to the user’s current viewing habits.” (Apte, Ex. 2012, 6:60–64
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`(emphasis added).) Apte provides an example in which the system selects ads for
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`camping gear in response to real‐time information indicating that the user is
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`currently viewing pages about outdoor activities. (Id., Col. 6:64‐7:8.) Apte
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`emphasizes the benefit of this type of real‐time information by noting that “[t]his
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`dynamic targeting capability is in part due to the capability of the present
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`invention to operate with a browser such that the progression of advertisements
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`in no way interferes with the independent operation of the browser.” (Id., 6:64‐
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`7:8 (emphasis added); Second Sherwood Decl., Ex. 1145, ¶¶ 10, 12, 21.)
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`Apte demonstrates that the patent owner’s proposed substitute claims
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`recite nothing but minor implementation details that were well‐known to persons
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`of ordinary skill in the art. Modifying claim 11 to recite two additional well‐known
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`and obvious method steps is inadequate to make the proposed substitute claims
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`patentable over the prior art. (Id. ¶¶ 8‐22.)
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`a.
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`It would have been obvious to combine Apte with (a)
`Shaw and W3C or (b) Angles and Shaw
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`Apte renders the proposed substitute claims obvious in light of Shaw and
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`W3C or Angles and Shaw. As explained in the accompanying Second Sherwood
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`Declaration, one of ordinary skill in the art would have regarded the references as
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`analogous systems and would have had ample motivation to combine. (Id., ¶¶
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`11‐13, 19‐22.) It would have been obvious to a person of ordinary skill in the art
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`to augment Shaw and W3C, or Angles and Shaw, by collecting information from
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`multiple computer programs because it was known that additional information
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`enabled more successful targeting. (Id., ¶¶ 20, 24.) It would also have been
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`obvious to utilize “real‐time” computer usage information to inform the selection
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`of advertisements because each of Shaw, Angles, and Apte teach that approach.
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`(Apte, Ex. 2012, 6:64‐7:1; Shaw, Ex. 1103, 13:48‐54; Angles, Ex. 1134, 20:2‐7;
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`Second Sherwood Decl., Ex. 1145, ¶¶ 9, 10, 12, 33, 34‐36.)
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`Furthermore, combining Apte with Angles and W3C or Angles and Shaw
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`would have predictably resulted in targeted advertising systems with the
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`additional ability to record computer usage information about user interactions
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`with the advertisement displaying software and at least one other program—
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`which persons of ordinary skill would have appreciated would enable even better
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`targeting of advertisements. (Id., ¶¶ 14‐22.)
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`2.
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`Barrett also renders the proposed claims obvious
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`U.S. Patent No. 6,490,584 to Barrett also renders the proposed substitute
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`claims obvious. Barrett, entitled “User Centered Push Methods and System” is a
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`system that “monitors user activity to build a dynamic model representing
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`probable user interests” and uses that model to push information to the user.
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`(Barrett, Ex. 1143, Abstract.) Because Barrett issued from an application filed on
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`November 26, 1997, it is prior art under 35 U.S.C. § 102(e) (pre‐AIA). Barrett was
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`not discussed or mentioned in the patent owner’s Contingent Motion to Amend.
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`The system in Barrett “is based upon the idea that people and their
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`interests are dynamic, and therefore that the information which a user deems
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`relevant constantly changes because his interests change. Therefore, building and
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`maintaining a reliable, useful user model requires data from numerous sources.
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`What the user is currently browsing, for instance, or topics which he has recently
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`written about or read (in a document, an e‐mail, or a new posting), applications
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`he uses, as well as keyboard and mouse activity are all valuable sources of user
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`model information.” (Barrett, Ex. 1143, 2:45‐54 (emphasis added).)
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`Barrett attempts to capture this idea in a straightforward way–by obtaining
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`as much information as possible about user interactions with the computer, and
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`using that information to select content to be delivered (“pushed”) to that user.
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`Barrett discloses “[t]he system user 12 (hereafter ‘user 12’) interacts with user‐
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`invoked system applications 14, 16, 18, e.g., via a keyboard, a pointing device, and
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`a display monitor (not shown). The interactions, 13, 15, 17, between the user 12
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`and the system applications 14, 16, 18 are monitored 19 by one or more observer
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`agents 20.” (Id. at 4:29–36.)
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`As these excerpts demonstrate, Barrett comprehensively tracks users’
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`interactions with all aspects of their computers in “real‐time” and pushes
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`information to them based on the tracking. (Id. at 13:11–29.) Barrett does not
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`specifically teach pushing advertising to computer users, but rather, is capable of
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`pushing any kind of digital content. (Second Sherwood Decl., Ex. 1145, ¶ 28.)
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`Barrett makes clear that that any type of digital information can be pushed to
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`users based on dynamically‐created user profiles. (Barrett, Ex. 1143, 3:1‐5
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`(“Another specific embodiment of the invention defines a system for determining
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`what information is relevant to a user’s changing interests, locating such
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`information, and pushing the information to a client triggered on the changes in
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`user interests.”), 11:40‐42 (“The information source 28 (FIG. 1) is any storage
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`including a searchable database located outside a specific lookup agent, including
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`multiple information sources.”).) It was known, in fact, that push technologies
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`such as those described in Barrett could be used to deliver advertisements.
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`(Second Sherwood Decl., Ex. 1145, ¶¶ 28, 29.)
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`a.
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`It would have been obvious to combine Barrett with
`Shaw and W3C or Angles and Shaw
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`Barrett renders the proposed substitute claims obvious in combination with
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`Shaw and W3C or Angles and Shaw. (Second Sherwood Decl., Ex. 1145, ¶¶ 23‐29.)
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`It would have been obvious to combine the teachings of Barrett with Shaw and
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`W3C or Angles and Shaw to improve the quality of targeted advertisements
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`served in each system. (Id.) Barrett specifically teaches, as noted above, that
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`“people and their interests are dynamic,” and that data from “numerous sources”
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`is useful in selecting relevant content. (Barrett, Ex. 1143, 2:45‐50.) A person of
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`ordinary skill in the art would have recognized that collecting data from numerous
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`sources would improve the efficacy of the targeted advertising systems, and that
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`the references are technologically combinable. (Second Sherwood Decl., Ex.
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`1145, ¶¶ 30‐38.) As explained previously, both and Angles and Shaw disclose
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`collecting usage information in “real‐time” and using that information to target
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`advertisements, so combining Barrett with either Angles and Shaw, or Shaw and
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`W3C would result in a system that included every limitation recited in claim 23.
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`3.
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`The patent owner’s motion fails to show that its proposed
`substitute claims are patentable under the Graham factors
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`The patent owner failed to show patentability in the context of the Graham
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`factors for two additional reasons: the patent owner did not address the level of
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`ordinary skill in the art or construe the new terms in its substitute claims.
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`(IPR2013‐00419 paper 32 at 4 (“there should be a discussion of the ordinary skill
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`in the art, with particular focus on the feature added to provide the basis of
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`patentable distinction”); IPR2013‐00191 paper 70 at 50 (“Without a reasonable
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`construction of the new claim features . . . [the] motion does not provide
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`adequate information for [the Board] to determine . . . patentability.”).) These
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`failures of proof provide a further reason to deny the patent owner’s motion.
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`B.
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`The proposed substitute claims fail under 35 U.S.C. § 101
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`The patent owner’s proposed substitute claims also fail to claim patent‐
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`eligible subject matter under 35 U.S.C. § 101. In Alice Corporation Pty. Ltd. v. CLS
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`Bank International, 134 S.Ct. 2347 (2014), the Supreme Court clarified that the
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`test for patent eligibility articulated in Mayo Collaborative Services v. Prometheus
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`Laboratories, Inc., 132 S.Ct. 1289 (2012), is the standard for determining whether
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`patent claims are directed to patent‐ineligible concepts: “First, we determine
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`whether the claims at issue are directed to one of those patent‐ineligible
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`concepts.” Alice Corp., 134 S.Ct. 2355. Second, if the claim is drawn to an abstract
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`idea, “we consider the elements of each claim both individually and ‘as an
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`ordered combination’ to determine whether the additional elements ‘transform
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`the nature of the claim’ into a patent‐eligible application.” Id. When a claim is
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`drawn to an abstract idea, “merely requiring generic computer implementation
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`fails to transform that abstract idea into a patent‐eligible invention.” Id.
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`The patent owner’s substitute claims are ineligible under § 101 because
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`they are directed to the abstract idea of improving advertising results by showing
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`people advertising for products and services they are interested in purchasing. It
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`is a “fundamental” concept, “long prevalent in our system of commerce” that
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`advertising works best when advertisements are tailored to the audience. Id. at
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`2350; Ex. 1111 at 24–25. The proposed substitute claims amount to nothing more
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`than a “mere instruction to implement [that] abstract idea on a computer.” Alice,
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`134 S.Ct. at 2359.
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`When the generic steps associated with computer implementation are
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`removed from the patent owner’s substitute claims, they recite nothing more
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`than: (1) acquiring demographic information, (2) acquiring additional information
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`about the person’s activities, (3) associating the demographic information with
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`information about the person’s activities, (4) selecting advertising in real‐time
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`based on the person’s activities, and (5) presenting the advertisement to the user
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`while the activity is ongoing. For decades, salespeople have practiced this
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`“invention” each time a person walks into a store—by noticing a person’s gender
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`and dress and targeting sales in light of those observations, coupled with
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`recognition of the items about which the shopper has expressed interest.
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`The patent owner’s proposed substitute claims merely attempt to cover
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`this process when performed using a computer. Id. Because the patent owner’s
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`proposed substitute claims cover ineligible subject matter under 35 U.S.C. § 101,
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`and preempt age‐old forms of advertising, they should be rejected.
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`C.
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`The patent owner’s substitute claims are indefinite
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`The patent owner’s proposed substitute claims are also indefinite under 35
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`U.S.C. § 112(b). In Nautilus, Inc. v. Biosig Instruments, Inc., the Supreme Court
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`recently held that “a patent is invalid for indefiniteness if its claims, read in light
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`of the specification delineating the patent, and the prosecution history, fail to
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`inform, with reasonable certainty, those skilled in the art about the scope of the
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`invention.” 134 S.Ct. 2120, 2124 (2014). The Federal Circuit has subsequently
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`interpreted Nautilus to require that patent claims “provide objective boundaries
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`for those of skill in the art.” Interval Licensing LLC v. AOL, Inc., 2014 WL 4435871,
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`*5 (Fed. Cir. Sept. 10, 2014). The substitute claims fail to satisfy this standard.
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`a.
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`“real‐time” is indefinite
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`The patent owner added the term “real‐time” in claim 23 but did not
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`construe it, and although “real‐time” appears five times in the specification, it is
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`never defined. (’314, Ex. 1101, Abstract; 3:31; 6:3; 16:27; 16:50.) “Real‐time” is
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`indefinite because it is facially subjective and neither the specification nor claims
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`of the ‘314 patent provide any objective boundary for measuring the scope of the
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`phrase. Interval Licensing, 2014 WL 4435871 at *7 (holding that “unobtrusive
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`manner” was indefinite and explaining that the term was facially subjective and
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`that the specification failed to provide an objective boundary for its meaning).1
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`1 The Interval Licensing decision made its indefiniteness determination on
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`intrinsic evidence; expert testimony was not required. 2014 WL 4435871 at *4
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`Absent additional guidance, a person of ordinary skill in the art would not know
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`whether “real‐time” means instantly, within several seconds, several minutes,
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`during the same session, or some other period of time.
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`IV.
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`CONCLUSION
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`For the foregoing reasons, BE failed to the establish patentability of its
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`proposed substitute claims, so its Motion to Amend should be denied.
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`Date: September 24, 2014
`
`/ Heidi L. Keefe /
`Heidi L. Keefe
`Reg. No. 40,673
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`
`
`
`
`COOLEY LLP
`ATTN: Heidi L. Keefe
`Patent Docketing
`1299 Pennsylvania Ave. NW, Suite 700
`Washington, D.C. 20004
`Tel: (650) 843‐5001
`Fax: (650) 849‐7400
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`
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`n.6. Although the precise boundaries of the term “real‐time” are indefinite, for
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`purposes of assessing obviousness, the Petitioner has made its best guess that the
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`broadest reasonable construction of this term would be satisfied by something
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`that takes place during the same communication session.
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`CERTIFICATE OF SERVICE
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`I hereby certify, pursuant to 37 CFR section 42.6, that a complete
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`copy of the attached PETITIONER’S OPPOSITION TO PATENT OWNER’S
`CONTINGENT MOTION TO AMEND, including all exhibits and related documents,
`is being served electronically on the 24th day of September, 2014, the same day
`as the filing of the above‐identified document in the United States Patent and
`Trademark Office/Patent Trial and Appeal Board, upon the patent owner’s
`counsel of record as follows:
`
`Jason S. Angell
`Freitas Angell & Weinberg LLP
`350 Marine Parkway, Suite 200
`Redwood Shores, CA 94065
`BEIPRFTK@ftklaw.com
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`/ Heidi L. Keefe /
`Heidi L. Keefe
`Reg. No. 40,673
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`COOLEY LLP
`ATTN: Heidi L. Keefe
`Patent Docketing
`1299 Pennsylvania Ave. NW, Suite 700
`Washington, D.C. 20004
`Tel: (650) 843‐5001
`Fax: (650) 849‐7400
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`110573235 v1
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`16
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