`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`___________
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`___________
`
`GOOGLE INC.
`Petitioner
`
`v.
`
`B.E. TECHNOLOGY, L.L.C.
`Patent Owner
`___________
`
`Case IPR2014-00033
`Patent 6,771,290 B1
`___________
`
`
`
`Before SALLY C. MEDLEY, KALYAN K. DESHPANDE, and
`LYNNE E. PETTIGREW, Administrative Patent Judges.
`
`PETTIGREW, Administrative Patent Judge.
`
`B.E. TECHNOLOGY, L.L.C.’S DEMONSTRATIVES
`
`
`
`
`
`
`
`Google, Microsoft,
`Sony, Samsung
`v.
`B.E. Technology, L.L.C.
`
`IPR2014‐00029, IPR2014‐00031,
`IPR2014‐00033, IPR2014‐00040, IPR2014‐00044
`Consolidated For Hearing
`
`B.E. Technology, L.L.C., Ex. 2005, p. 1
`
`
`
`Proposed Grounds of Unpatentability
`
`Anticipation of Claims 1‐3 by :
`International Publication No. WO
`97/09682 (“Kikinis”)
`
`* Microsoft is the only party challenging Claim 1
`
`B.E. Technology, L.L.C., Ex. 2005, p. 2
`
`
`
`Proposed Grounds of Unpatentability
`
`Obviousness of Claims 2‐3 over:
`U.S. Patent No. 5,706,502 (“Foley”)
`
`*Google is the only party alleging obviousness
`over Foley.
`
`B.E. Technology, L.L.C., Ex. 2005, p. 3
`
`
`
`U.S. Patent No. 6,771,290
`
`U.S. Patent No. 6,771,290
`
`as United States Patent
`Hoyle
`
`{into Patent No.:
`(45) Date of Patent:
`
`US 6,771,290 B1
`Aug. 3, ZIHM
`
`CCIHFUTER INTERFACE Ii-[ETHDD AND
`APPARATUS ‘WITH PORTABLE NETWORK
`DRGANIEATIDN SYSI'EI'~'[ AND TARGETED
`AITWE RTISING
`
`OTHER FUBLJCAIIIUNS
`
`Brown, 1"t-'[., Using Netscape” 3, Special Edition 19915:, p.
`40, 43, 51, 53, SE, 59, 61-64, 94-109.
`
`Inventor: Martin David Hoyle. Metaitie. LA
`{U3}
`
`P.I"iI|'ttt:I.I'j.? ExamI.eer—Cao {Kevin} tfguyen _
`{T-1] Atromey, Agertt, or F£rm—Retsing, Etltmgtort. Barnes,
`Kisselle, EC.
`
`Assign-oer
`
`lEI.E. Technology, LLC, Bay City, MI
`{US}
`
`(5?)
`
`ABSTRACT
`
`Notice:
`
`Subject to any disclaimer, the term oftlzris
`patent is extended or adjusted under 35
`U512. 154th} h_v I) da1.rs.
`
`App]. NR1:
`
`MN445033
`
`PCT Filed:
`
`PCT No.:
`
`Jul. 16, 1999
`
`PCT.I'lTS99'.I’l-E13»5
`
`§ 3?1 [ex 1],
`{l}, {4} Date:
`
`Ll, 2.1101
`
`PCT Pub. No.: WWM4
`
`PCT Pub. Date: Jan. 11', 21!!!!
`
`A methotzl and apparatus for providing an automatically
`upgradeable software application includes targeted advertisr
`ing based upon demographies and user interaction with the
`oomputor. The software application includes a display
`region used for hanner advertishztg that is downloaded over
`a network such as the Internet. The software application is
`aoeessihle from a server via the networlr and demographic
`information on the user is
`by the server and used
`for determining what advertising willhe sent to the user. The
`software application further targets the advertiseruts in
`response to normal user interaction with the computer. Data
`associated with each advertisement is used by the software
`app]i.eaIion in determining when a particular advertisement
`is to be displayed. This irtcludes the specification of -certain
`programs that the user may have so that. when the user runs
`
`B.E. Technology, L.L.C., Ex. 2005, p. 4
`
`
`
`Claim 2 of the ’290 Patent
`
`Hoyle Claims 2‐3
`
`B.E. Technology, L.L.C., Ex. 2005, p. 5
`
`
`
`Claim 2 of the ’290 Patent
`
`Hoyle Claim 2
`
`B.E. Technology, L.L.C., Ex. 2005, p. 6
`
`
`
`Claim 2 of the ’290 Patent
`
`• The server stores a user profile and user
`library.
`• The user library contains one or more files.
`• The user profile contains at least one user
`link.
`• The link in the profile provides a link to one
`of the files in the user library.
`
`B.E. Technology, L.L.C., Ex. 2005, p. 7
`
`
`
`The Kikinis Reference
`
`B.E. Technology, L.L.C., Ex. 2005, p. 8
`
`
`
`How The Elements Are Allegedly
`Shown by the Kikinis Reference
`
`Element
`
`Institution Decisions
`
`User Profile
`
`Home Page 73
`
`User‐Selectable Item For
`User Links
`User Library
`
`Links or Buttons That Can
`Be Selected By The User
`User‐Specific Database for
`E‐mail, Fax, Voicemail, or
`Electronic Documents
`
`File
`
`Electronic Document, E‐
`mail, Fax, or Voicemail
`
`Institution Decisions at 15
`
`B.E. Technology, L.L.C., Ex. 2005, p. 9
`
`
`
`Claim 2 of the ’290 Patent, cont’d
`
`Hoyle Claim 2
`
`B.E. Technology, L.L.C., Ex. 2005, p. 10
`
`
`
`Claim 2 of the ’290 Patent
`
`“the file associated with the
`selected user link”
`
`Hoyle Claim 2
`
`B.E. Technology, L.L.C., Ex. 2005, p. 11
`
`
`
`“The” Not “A”
`
`The Petitioners rephrase the key language in reply.
`
`Google Reply at 6
`
`Microsoft Reply at 6
`
`Samsung Reply at 7
`
`B.E. Technology, L.L.C., Ex. 2005, p. 12
`
`
`
`The Kikinis Link Is Associated With The
`Database Not The File
`
`Kikinis at 3:6‐10
`
`B.E. Technology, L.L.C., Ex. 2005, p. 13
`
`
`
`The Kikinis Link Is Associated With The
`Database Not The File
`
`Kikinis at 7:18‐20
`
`B.E. Technology, L.L.C., Ex. 2005, p. 14
`
`
`
`The Kikinis Link Is Associated With The
`Database Not The File
`
`Kikinis at 8:1‐10
`
`B.E. Technology, L.L.C., Ex. 2005, p. 15
`
`
`
`The Kikinis Link Is Associated With The
`Database Not The File
`
`Kikinis at 10:3‐12
`
`B.E. Technology, L.L.C., Ex. 2005, p. 16
`
`
`
`Kikinis Figure 2
`
`Kikinis Fig. 2
`
`B.E. Technology, L.L.C., Ex. 2005, p. 17
`
`
`
`Claim 1 of the ’290 Patent
`
`Hoyle Claim 1
`
`B.E. Technology, L.L.C., Ex. 2005, p. 18
`
`
`
`Microsoft Did Not Construe “Regions”
`
`“[T]he petition must set forth: (3) [h]ow the
`challenged claim is to be construed.” 37 C.F.R. §
`42.104(b)(3).
`
`B.E. Technology, L.L.C., Ex. 2005, p. 19
`
`
`
`The ’290 Patent and “Regions”
`
`Hoyle at 13:41‐58
`
`B.E. Technology, L.L.C., Ex. 2005, p. 20
`
`
`
`The ’290 Patent at Col. 13:40‐58
`Provides Meaning To Region
`
`Hoyle at FIG. 5
`
`B.E. Technology, L.L.C., Ex. 2005, p. 21
`
`
`
`B.E.’s Construction of Region As
`Applied To The Kikinis Home Page
`
`Patent Owner’s Response at 25
`
`B.E. Technology, L.L.C., Ex. 2005, p. 22
`
`
`
`Microsoft’s Argument About The
`Regions Of The Kikinis Home Page
`
`Microsoft Reply at 12
`
`B.E. Technology, L.L.C., Ex. 2005, p. 23
`
`
`
`The Foley Reference
`
`B.E. Technology, L.L.C., Ex. 2005, p. 24
`
`
`
`Claim 2 of the ’290 Patent
`
`Hoyle Claim 2
`
`B.E. Technology, L.L.C., Ex. 2005, p. 25
`
`
`
`Foley
`
`Foley FIG. 5
`
`B.E. Technology, L.L.C., Ex. 2005, p. 26
`
`
`
`CERTIFICATE OF SERVICE
`
`It is certified that copies of B.E. Technology, L.L.C.’s Demonstratives have
`
`been served on Petitioner as provided in 37 C.F.R. § 42.6(e) via electronic mail
`
`transmission addressed to the persons at the address below:
`
`Clinton H. Brannon
`Brian A. Rosenthal
`MAYER BROWN, LLP
`cbrannon@mayerbrown.com
`brosenthal@mayerbrown.com
`WDC-Client-IPR-Filings@mayerbrown.com
`
`Date: December 9, 2014
`
`
`
`
`
`
`
`By: /s/Jason S. Angell
`Jason S. Angell
`Reg. No. 51408
`Counsel for Patent Owner
`
`
`
`
`
`
`
`
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