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OnStar Creates Injury Severity Prediction to Improve Automatic Crash Response
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`Page 1 of 3
`
`News United States
`
`OnStar Creates Injury Severity Prediction to Improve
`Automatic Crash Response
`
`Based on findings of CDC expert panel which used OnStar data
`2009-05-20
`
`DETROIT – OnStar has developed an Injury Severity Prediction based on the findings of a Centers for Disease
`Control and Prevention expert panel which will allow OnStar advisors to alert first responders when a vehicle crash
`is likely to have caused serious injury to the occupants.
`
`Using a collection of built-in vehicle sensors, OnStar Automatic Crash Response system sends crash data to an
`advisor if the vehicle is involved in a moderate or severe front, rear or side-impact crash. The data includes crash
`severity, along with the direction of impact, air bag deployment, multiple impacts and vehicle type.
`
`This information will then be used to automatically calculate the Injury Severity Prediction which comes back as a
`Normal or High score. When an advisor tells first responders there is an Injury Severity Prediction of High it will
`signify that there is a higher risk of severe injury and help the responders determine what level of care required and
`the transport destination for patients. This estimate should be available to OnStar advisors early next year.
`
`“The OnStar Injury Severity Prediction will speak for our subscribers, even when they cannot speak for themselves,”
`said Chet Huber, president, OnStar. “This technology is like a virtual witness to the crash, based on data which is
`more precise than eye-witness accounts.”
`
`The CDC recently published the findings of a panel of more than 20 emergency medical physicians, trauma
`surgeons, public safety and vehicle safety experts who reviewed real-time crash data from OnStar’s Automatic
`Crash Response vehicle telematics system and similar systems from other companies to help improve emergency
`transport and treatment of crash victims. The panel meetings were funded by a $250,000 grant from OnStar and the
`GM Foundation to the CDC Foundation. As a federal agency, CDC does not promote or endorse specific products.
`
`The science behind the Injury Severity Prediction is backed by the findings of some of the best minds in the world of
`crash response and trauma medicine.
`
`“Seconds matter following severe trauma and accurate assessment of occupant injury severity by rescue personnel
`at the scene will allow them to properly prioritize the treatment and transport of crash occupants,” said Stewart C.
`Wang, MD, PhD, FACS, Professor of Surgery at the University of Michigan Trauma Center. “OnStar’s Injury
`Severity Prediction will help save many lives and prevent the numerous complications that result from delayed
`treatment of injuries.
`
`http://media.gm.com/content/media/us/en/onstar/news.detail.html/content/Pages/news/us/e...
`
`11/1/2013
`
`OWNER Ex. 2032, page 1
`
`

`
`OnStar Creates Injury Severity Prediction to Improve Automatic Crash Response
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`Page 2 of 3
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`“Many crash occupants have neither external wounds nor significant symptoms at the scene despite life-threatening
`internal injuries. This technology will help rescuers to urgently identify and transport these occupants for needed
`medical treatment,” said Dr. Wang.
`
`Dr. Wang also directs a federally funded program (www.crashedu.org) that educates EMS and medical personnel in
`the proper use of Automatic Crash Response data and Injury Severity Prediction.
`
`OnStar will continue to work with the first responder communities to educate them about this new enhancement to
`help them make use of the Injury Severity Prediction as an additional tool in their triage decisions in addition to the
`existing crash data elements that are still available to advisors.
`
`With over 13 years of experience, OnStar has provided assistance in over 100,000 Automatic Crash Responses
`and received over 1 million emergency calls for help.
`
`The Injury Severity Prediction will be available on all vehicles equipped with Automatic Crash Response technology.
`GM has sold over 7 million vehicles with OnStar Automatic Crash Response.
`
`Automatic Crash Response, first introduced on the MY 2004 Chevy Malibu, evolved from airbag deployment
`notification systems, which alert OnStar Advisors if a subscriber’s airbag has deployed. Airbag deployment
`notification systems have been on OnStar-equipped vehicles since 1997. For more information on OnStar and
`Automatic Crash Response, please visit www.onstar.com.
`
`For more information about the CDC study and additional contact information, please visit:
`www.cdcfoundation.org/pr.
`
`# # #
`
`About OnStar
`
`OnStar, a wholly-owned subsidiary of General Motors, is the leading provider of in-vehicle safety, security and
`communication services. OnStar is available on more than 50 MY 2009 GM models. OnStar is standard for one
`year on nearly all new GM retail vehicles in the United States and Canada. OnStar provides services to nearly 6
`million subscribers in the U.S. and Canada. OnStar ranked at the top of the latest Consumer Telematics Vendor
`Matrix released by ABI Research in 2008. More information about OnStar can be found at http://www.onstar.com/.
`
`About GM
`
`General Motors Corp. (NYSE: GM), one of the world’s largest automakers, was founded in 1908, and today
`manufactures cars and trucks in 34 countries. With its global headquarters in Detroit, GM employs 235,000 people
`in every major region of the world, and sells and services vehicles in some 140 countries. In 2008, GM sold 8.35
`million cars and trucks globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden,
`Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM’s largest national market is the United States,
`followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the
`industry leader in vehicle safety, security and information services. More information on GM can be found at
`www.gm.com.
`
`http://media.gm.com/content/media/us/en/onstar/news.detail.html/content/Pages/news/us/e...
`
`11/1/2013
`
`OWNER Ex. 2032, page 2
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`

`
`OnStar Creates Injury Severity Prediction to Improve Automatic Crash Response
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`Page 3 of 3
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`Cristi Vazquez
`
`Chevrolet, Advertising & Promotions
`
`Phone 313-665-8232
`
`Mobile 248-410-7827
`
`cristianna.vazquez@gm.com
`
`Jocelyn Allen
`
`Coasts, Diversity
`
`Phone 313-665-2790
`
`Mobile 313-378-8668
`
`jocelyn.k.allen@gm.com
`
`© Copyright General Motors Privacy Policy
`
`http://media.gm.com/content/media/us/en/onstar/news.detail.html/content/Pages/news/us/e...
`
`11/1/2013
`
`OWNER Ex. 2032, page 3

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