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`THE
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`FAM|LYGROOVE®
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`GET IT
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`Ei§i’:fc‘fJv Am 08
`
`
`THE BELLY FILES
`MATERNITY FASHION'S H01TEST HOUSES TALK SHOP-PING
`
`Looking and feeling pretty, oh so pretty isn't always easy when your belly is a-swelling. A lot of times
`mamas-to-be resort to oversized (read: frumpy) clothes (read: their husband's), feeling as out of touch
`with the latest styles and how to wear them as they do with their growing bodies.
`
`THE FAMILY GROOVE is here to say that you don't have to sacrifice style for the next nine plus months-
`and you don't have to spend a fortune to do so either. Each month, we'll give you the skinny on the
`hippest bump styles a la mode straight from the fashion experts who created them.
`
`APRIL
`
`
`
`Rebecca Matthias, president and chief creative officer of A Pea in the Pod, Mimi Maternity and Motherhood Maternity,
`weighs in on the prettiest pregnancy looks for spring, reminding you that just because you're pregnant, you don't
`have to give up your sense of style.
`
`
`
`This spring is all about color, so
`choose pieces that are bright and
`fun. Pick up some staple items, such
`as a swimsuit, graphic tee or patio
`dress, with splashes of oranges, hot
`pinks, aqua blues and even shiny
`jewe|ed—toned metallics.
`
`Spring will also feature pretty floral
`and print dresses, helping moms-
`to—be feel sophisticated, flirty and
`yes, even sexy.
`
`Wide leg pants and jeans, cropped
`jackets and embellished waistlines
`are a hot trend this season.
`
`http://Wwwthefamilygroove. C0111/(lpI‘08_Bellyl"i1es.ht1n[10/9/20 1 3 7:07:18 PM]
`
`DMC0119452
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`DMC Exhibit 2048_O01
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`Target v. DMC
`|PR2013-00530, 531, 532, 533
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`
`
`The Family Groove Belly Files - April 08
`
`
`
`Add a pair of Secret Fit Belly jeans
`from A Pea in the Pod, Mimi
`Maternity or Motherhood Maternity.
`The Secret Fit Belly is a
`revolutionary patent pending, belly
`fit that uses seamless technology
`for the most perfect fit ever-
`especially when wearing those tiny
`summery tanks and tees. What
`makes these jeans a maternity
`wear must-have is the unique way
`the Secret Fit Belly panel molds to
`the shape and contour of your
`growing belly and offers expecting
`moms a new and exciting way to
`cover their baby bumps. The result:
`no more creases. Fitted tops fall
`smoothly over the belly for a
`natural look and feel. Every
`woman, with child, should own a
`pair of these.
`
`
`
`Spring weather is always
`unpredictable. Lucky for you,
`layering will be a popular look this
`spring. When creating this look, be
`sure to layer items of different
`proportions, such as a waist
`defining top, wide skirt and
`cropped jacket.
`
`And as spring turns to summer,
`you shouldn't worry about what to
`wear at the pool or beach. You can
`still wear a swimsuit when you're
`pregnant—even a bikini. There is
`no question that your body will
`change throughout your pregnancy
`and trying to squeeze into pre-
`pregnancy swimwear never works.
`I always encourage women to try
`on swimsuits to find the fit and
`support that works best for their
`bodies. The halter top style works
`well for additional support in the
`bust and a little extra room in the
`belly area is important to
`accommodate your growth.
`
`For more great style with substance, go to www.motherhood.cum, www.apeainthepod.com and www.mimimatemity.corn.
`
`
`
`In
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`http://WWW.thefamilygroovc. 00111/apr087Bellyl"i1es.ht1nI10/9/20 1 3 7:07:18 PM]
`
`DMC0119453
`
`DMC Exhibit 2048_O02
`
`Target v. DMC
`|PR2013-00530, 531, 532, 533