TMS Announces Telematics Programs: Safety ConnectT"" Available on Select Models in 2009
`
`
`
`-Q
`
`‘
`
`‘
`
`LAS VEGAS (January 7, 2009) — Toyota Motor Sales (TMS), USA, Inc. today announced the launch of its proprietary
`
`telematics system, Safety Connect. The all-new telematics system will be available on select Toyota models starting in
`
`late summer 2009, helping to bring its drivers an added peace of mind.
`
`“We are proud to introduce these services and advance our relationships with our customers by providing them the
`
`features they need to feel safer and more secure while on the road,” said Jon Bucci, TMS vice president, Advanced
`
`Technology Department.
`
`“When developing our telematics systems, we ramped up our R&D efforts, intent on creating a system that reflects the
`
`voice of our customers and their clearly expressed strong desires for safety and security features on their next vehicle
`
`purchase.”
`
`New Offerings Built on a Solid Heritage of Quality
`
`With characteristic Toyota vision, sights have been set on bringing Toyota’s proprietary telematics system to the U.S. for
`many years.
`
`“Prior to entering the U.S. market full force, Toyota practiced a deliberate approach to product development based on our
`
`experience in Japan, in-depth research and relentless product testing in order to both deliver to customers’ expectations
`
`and produce systems befitting the Toyota name,” said Bucci. “Safety Connect is the result of several years of due
`
`diligence and dedicated teams working in partnership with our highly experienced providers.”
`
`Safety Connect: A Secure Foundation
`
`Safety Connect provides the fundamental services necessary to extend confidence to drivers on the road. Available on
`
`select vehicles, Safety Connect includes the following four safety and security facets:
`
`Automatic Collision Notification (A CN)
`
`Safety Connect’s ACN will help drivers receive the necessary response from emergency teams. In the event of either an
`
`airbag deployment or a severe rear-end collision; the response center will be automatically notified via embedded cellular
`
`technology and GPS. Once the response center agent receives the vehicle ID and the vehicle’s location, the agent can
`
`speak with the driver to ascertain the level of emergency. If the driver is unable to communicate, the agent automatically
`
`treats the call as an emergency. The response center agent then uses the vehicle’s GPS location to determine the
`
`nearest Public Safety Answering Point (PSAP) available to provide emergency support and will offer to stay on the line
`
`until emergency assistance arrives.
`
`Stolen Vehicle Location (SVL)
`
`Safety Connect subscribers will be able to rely on an extra level of security in the event that their vehicle is stolen. If this
`
`OWNER Ex. 2048, page 1
`
`

`
`should happen, Safety Connect will assist in tracking the location of the stolen vehicle using the vehicle's GPS. Once a
`
`police report has been filed and the owner contacts the Safety Connect call center to report the theft, call center agents
`
`will assist local authorities to help recover the vehicle—keeping the owner apprised of the progress.
`
`Emergency Assistance Button (SOS)
`
`All Safety Connect—enabled vehicles will come equipped with an SOS button, with the call center's 24-hour emergency
`
`assistance only a press away. When an emergency situation develops, subscribed customers will be able to quickly
`
`reach the Safety Connect response center to communicate their emergency. Again using embedded cellular and GPS
`
`technology, the agent will assess the situation and dispatch the necessary assistance based on the type of emergency.
`
`Roadside Assistance
`
`When a driver encounters problems on the road, the Safety Connect response center will be available for roadside
`
`assistance 24 hours a day via the SOS button. Call center agents will help drivers receive aid for a wide range of needs,
`
`such as towing, jump start, flat tire, fuel delivery, etc. With this service, drivers will not need to rely on additional
`
`membership organizations for roadside coverage to help them get back on the road.
`
`All Safety Connect calls will be sent directly to Toyota's dedicated, specialized telematics response center operated by
`
`ATX Group, a leading provider of global automotive telematics services for over a decade. Drivers can rest even easier
`
`with the added level of confidence that comes with having this service as the backbone of Safety Connect’s security
`
`offerings.
`
`“While a portion of the industry appears to be migrating to reliance upon wireless handheld devices to deliver in-vehicle
`
`safety, we've followed our engineering insights and G-Book roots in Japan. Based on our experience and research, our
`
`core safety and security technology is embedded in the vehicle to help ensure reliability and responsiveness.”
`
`Availabilit
`
`Safety Connect will be delivered on select models beginning in late summer 2009 as embedded, factory-installed
`
`hardware that can be activated upon subscription at dealerships. An included one-year trial subscription will be offered for
`
`new vehicle purchases. More details on product roll-out will be announced closer to launch.
`
`OWNER Ex. 2048, page 2