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`mo~o~e~mm~inD
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`http://www .google.com'technology
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`1.151 captures
`14 Apr 01 - 9 May 14
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`lllf II 11111.11
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`_ ] Our Search' Google Technology
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`FEB MAR APF
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`~ 15 ..
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`2006
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`2007
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`2001
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`Google searches more sites more quickly, delivering the most relevant results.
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`About Google
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`Introduction
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`Help Central
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`Gooole Features
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`Services & Tools
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`Our Technology
`, Why Use Google
`Benefits of Google
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`Find on this site:
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`I Search I
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`Google runs on a unique combination of advanced hardware and software. The speed you experience
`can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low cost
`PC's we've networked together to create a superfast search engine.
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`The heart of our software is PageRankT"' , a system for ranking web pages de-.eloped by our founders
`Larry Page and Sergey Brin at Stanford Uni-.ersity. And while we ha-.e dozens of engineers working to
`impro-.e e-.ery aspect of Google on a daily basis, PageRank continues to provide the basis for all of our
`web search tools.
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`PageRank Explained
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`PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an
`indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a
`-.ute, by page A , for page B. But, Google looks at more than the sheer -.ulume of -.utes, or links a page
`recei-.es ; it also analyzes the page that casts the -.ute. Votes cast by pages that are themsel-.es
`"important" weigh more heavily and help to make other pages "important."
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`Important, high-quality sites recei-.e a higher PageRank, which Google remembers each time it
`conducts a search. Of course, important pages mean nothing to you if they don't match your query.
`So, Google combines PageRank with sophisticated text-matching techniques to find pages that are
`both important and relevant to your search. Google goes far beyond the number of times a term
`appears on a page and examines all aspects of the page's content (and the content of the pages
`linking to it) to determine if it's a good match for your query.
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`Integrity
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`Google's complex , automated methods make human tampering with our results extremely difficult. And
`though we do run relevant ads abo-.e and next to our results, Google does not sell placement within the
`results themsel-.es (i.e. , no one can buy a higher PageRank). A Google search is an easy , honest and
`objecti-.e way to find high-quality websites with information relevant to your search.
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`'o ooO L_ .. _ I
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`2001 Gooql Home About Gooqle We're Hiring Site Map
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`EXHIBIT 2070
`Facebook, Inc. et at.
`v.
`Sofhvare Rights Archive, LLC
`CASE IPR2013-00481
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