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`Google Ad~.erti sing O~.erl.iew
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`http://www .google.com'ads/
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`5.503 captures
`27 Oct oo - 16 May 14
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`2000
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`2001
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`201
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`For Site Owners: Advertise with Us
`
`Advertise to people looking for yo ur product.
`
`All About Gooole
`
`Advertise with Us
`M Overview
`I~
`Demographics
`Premium Sponsorships
`Introduction
`Preview Tool
`Inquiry Form
`Self-Serve AdWords
`Introduction
`FAQ
`
`Add Google to your Site
`O~.erview
`Free Search
`Sil-.er/Gold Search
`Custom WebSearch
`Custom SiteSearch
`Affiliate Program
`Link to Google
`
`Submit your URL
`Submiss ion Form
`
`Find on this site :
`
`I Search I
`
`Google offurs two advertising programs. Premillll1 Sponsorship ads are placed atop a Google
`search results page, with Ad Words ads appearing on the right side of a search results page.
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`Premium Sponsorships
`Create and preview yow· premitun
`sponsorship ad.
`
`AdWords Program
`There's no cost or obligation to tzy Google's
`AdW ords program.
`
`Our keyword and category advertising
`program puts your text message at the top of
`pages containing users' search results.
`
`AdWords lets you manage your own
`account and ad text, and no minimum deposit
`is required. Ad Words is a great program for:
`
`If they search for "golf clubs" and you've
`purchased this keyword (or if you've
`purchased the "Spmts" category), yow· ad
`could appear above the actual search results.
`
`Go ogle ads are relevant for the user and
`don't have to compete with flashy animation
`or graphics fur attention.
`
`• Adve1tisers with limited budgets who
`need every ad to reach a real
`prospect.
`• Those interested in hying out
`keyword-based ads before making a
`larger buy.
`
`AdWords ads appear on the right side of a
`search results page.
`
`Google advertising lets yo u:
`• Reach customers as they gather infOrmation to make purchase decisions.
`• Present your message in a way that is viewed as helpful instead of annoying.
`• Eliminate the inefficiency oftraditional media buys.
`
`http:l/web.archi~.e.org /web/2001 041316291 7/http:lfw.N.N.g oog le.com'ads/
`
`EXHIBIT 2111
`Facebook, Inc. et al.
`v.
`Software Rights Archive, LLC
`CASE IPR2013-00480
`
`1/2
`
`

`

`5/16/2014
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`Google Advertising Overview
`©2001 Google - Home - All About Google - We're Hiring - Site Map
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`http://web.archive.org/web/20010413162917/http://www.google.com/ads/
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`2/2
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