Develop1nents to Watch
`
`EDITED BY NEIL GROSS
`
`EXHIBIT 2096
`Face book, Inc. et al.
`v.
`Software Rights Archive, LLC
`CASE IPR2013-00480
`
`INNOVATIONS
`• Vegetables you mighb nev(cid:173)
`er find together in a 'alad
`are swapping genes to cre(cid:173)
`ate useful new food products.
`Researchers at the Center
`for Plant Breeding and REj(cid:173)
`productive Re earch in Wa(cid:173)
`geningen, the Netherlands,
`last week reported that they
`bad created a low-calorie, nat(cid:173)
`ural weetener by adding a
`gene from a Jerusalem arti(cid:173)
`choke to sugar beets. The
`to
`gene enable
`the beet
`manufacture the ugar fruc(cid:173)
`tan-in tead of
`ucrose,
`which is refined into table
`ugar. Fructan tastes plenty
`weet, but it's much harder
`for the body to break down,
`o it doesn't add to the calo(cid:173)
`rie count.
`• Unlike marching ants, they
`don't devour haples crea(cid:173)
`tures in their path. But army
`worms are on the march in
`Florida, Georgia, and other
`Southeastern state , where
`they are decimating thou(cid:173)
`ands of acres of farmland.
`Up to 1.5 inches in length,
`the worms Jay a' many as
`800 eggs at a time and can
`chew through a cotton field
`in 48 hours. Pest experts at
`the University of Florida say
`he mo t effective weapon is
`a new pesticide called spin(cid:173)
`osad, which kill
`the worm
`but leave most beneficial in(cid:173)
`sects unharmed. So far, pin-
`osad has been appro ed for
`use on cotton fie1ds.
`
`-
`
`FORD SLIPS
`A NEURAL NET
`UNDER THE HOOD
`FORD MOTOR CO. HAS A BE'l'I'ER
`idea for diagnosing engine
`trouble: an advanced neural
`netwol'k program running
`on chips de igned by A A'
`Jet Propul ion Laboratory.
`Starting in 2001, the chips
`will continuou ly monitor
`Ford car engines for misfires
`caused by uch problems as
`damaged piston rings.
`Today, onboard computers
`can't detect misfires under all
`operating conditions. So they GE'NER L ELECTRIC CO.'S NEW COMPUTED TO IOGRAPHY (CT)
`canner is a peed demon. Like earlier ystem ·, it u e de(cid:173)
`are built to be hypersensitive:
`They catch misfire . but with
`tectors to collect data from an X-ray ource that circle a pa(cid:173)
`tient lying in the doughnut-- haped device. A <.'Omputet· trans(cid:173)
`an unacceptable level of false
`lates the data into 3-D image , or slices of the patient' body.
`alarms. Ford's neural net pro-
`gram does a better job be- But instead of one row of detectors GE' Light peed sy tern
`cause, like the human mind, it uses 16. Doctors can see multiple lices
`imultaneou ly and
`can the body ix time faster than with existing ystems.
`learns by doing. When fed
`That mean doctors can begin to replace uncomfortable, in-
`data on dehberately induced
`engine misfire
`simulating vasive diagno tic pt'Ocedure . At
`tanford University, radial(cid:173)
`all operating conditions, the ogy department chab:man Gary M. Glazer and his colleagues
`program learns to spot prolr
`recently u ed the LightSpeed to examine a dilation, or
`Jem with precision. JPL
`aneuri m, in a patient' pelvic artery (picture, left.). Ordinar(cid:173)
`ily, the exam would require threading a catheter tlu·ough
`designed the hardware, com-
`pres ing the elec ronic ele-
`the groin to inject pecial dye . LightSpeed let the
`tanford
`team kip the cathetet: And they could
`ments onto a chip. Ford has
`imultaneously view
`the right to license the chip
`the al'terie of the patient's thigh and lower leg {pictw-e ,
`
`t_o other carmakers, and JPL I right) to make SU'r'e that the vascular disease was localized.
`
`holds the rights for nonauto
`Larry Armstrong
`use .
`
`tudy the leg ve · el down to the toes," Glazer
`'We could
`o
`say , "and diagnose the patient in about a minute."
`
`A SEARCH ENGINE am A SEARCH ENGINE
`
`WITB MOST I TERNET
`search engines, winnowing
`out the chaff can be tedious.
`For a broad search term
`such as ''trek," the HotBot
`program (www.hotbot.com)
`from Wlred Digital Inc.
`turns up some 169,000
`matcbe~verytbing from
`Star Trek to mountain
`bikes. Only the most perse(cid:173)
`vering surfers ever reach
`the treasures buried beyond
`the first few screens of
`Jinks. But you can now pig(cid:173)
`gyback on t heir diligence.
`Direct Hit is a HotBot
`aid that prunes the number
`
`will notify you at the top of
`its results page.
`of links to just the 10 top
`There's another ranking
`system that may be even
`sites, including many far
`down the list. Direct Hit
`better for managers. Google
`keeps tabs on which links
`(http://google. tanford.edUI)
`rates Web sites by the
`are followed-but with a
`number of other sites linked
`clever twist. Clicked-{)n
`to them. The rankings, in
`links further down the list
`other words, are deter--
`get progressively higher
`scores. So even if only a
`mined not by surfers, but
`by Webmasters who pt-e-
`tiny percentage of people
`sumably took time to evalu(cid:173)
`follows link No.174, say, it
`could move into the Top 10, ate a site before setting up
`says Gary Culliss, chairman a link to it. It' an adapta(cid:173)
`and co-founder of Direct Hit tion of the time-honored
`Technologies Inc. in Welles- practice of assessing scien-
`ley Hills, Mass. lf Direct
`tiftc papers by the nwnber
`Hit has compiled the data
`of citations they've gotten
`in other papers. Otis Part
`for a ranking, then HotBot
`
`FOR FURTHER INFORMATION: Go to Business Week Online at America Online or E-mail dtwsep@businessweek.com
`
`BUSINESS WE£!{ I SEPTEMBI!R 28 , 1998 8 1
`
`