Search
`Engine Watch
`(http://searchenginewatch.com/)
`
`Who Powers Whom? Search Providers Chart
`
`(httpt/searchenginewatch.com/author/1751 A:Janny-sullivan)
`Danrry Sulliuan (http: j/st.archenginewatch .comjauthor/ l 7SJ./danny-sulliuan), July 22. 2QO..I. 2 Comments (#disqus_thread)
`
`Some search engines get their results by turning to third-party "search providers" to "power" their listings. To ma ke matters more confusing, these search providers may run their own
`search engine sites. as well.
`
`The chart below (#chart) explains who the major providers are. Knowing who powers whom is helpful for those who are wondering which companies are "winning" in the competitive
`market of powering search. Information is for users visiting the US/global version of the search engines listed, unless otherwise noted.
`
`This information is also helpful to webmasters and search engine marketers trying to understand where to get listed. If this is your goal, also read the Search Engine Results Chart
`(http://searcheng inewatch.com/Webmasters/article.php/2167981). That table is more oriented for those looking to get listed with different search engines. It shows all the major search
`engines and how they get their listings, with links leading to submission help from Search Engine Watch's Essentials Of Search Engine Submission
`(http://searchenginewatch.com/Webmasterslindex.php#essentials) guide.
`
`The key for the chart is shown first, then the chart rtself comes further below (#chart), so there's enough width to display it properly. To learn more about a particular search engine or
`search provider, just click on its name. You'll be taken to the appropriate section of Search Engine Watch's Major Search Engines
`(http:l/searchenginewatch.comAinks/article.php/2156221) page. To jump straight to the chart, click here (#chart).
`
`Search Engine Watch members
`(http-J/searchenglnewatch.com'benefits/article.php?
`source=alliances) can see partnership charts
`(http-J/searchenglnewatch.coml_subscrfbers/artlcle.php/2149411)
`going back to March 1996. They also have access to pages
`(http-J/searchenglnewatch.conv'_subscribers/article.php/2149051 )
`about many of the individual search engines listed,
`explaining in depth how they work and get listings.
`Click here to learn more about becoming a member
`(http://searchenginewatch.com'benefits/article.php?
`source--alliances)
`
`Chart Key 0
`
`Search Providers: These are listed at the top of each column. Read down to see what they power at major search engines. Click on their names to learn more about them.
`
`Search Engines: These are listed at the beginning of each row, in order of share of searches shown on the comScore Media Metrix Search Engine Ratings
`(http:l/searchenginewatch.com/reports/article.php/2156431) page. Here's a guide to the color coding :
`
`• Dark Orange: search engines with 25 percent or greater share.
`
`Light Orange: search engines with 10 percent or greater share.
`
`Light Blue: search engines with 1 percent share or greater share.
`
`Gray: search eng ines with less than 1 percent share. They are shown only because of the name recognition they may still have among some long-time searchers or marketers.
`
`Main: Indicates that a search provider provides the "main" edrtorial results to a particular search engine, the most dominant listings that will be seen.
`
`Paid: Indicates that a search provider provides paid placement listings to a particular search engine. Also see the Buying Your Way In
`(http://searchenginewatch.com/Webmasters/article.php/2167941) page for detailed information about paid listing partnerships.
`
`Backup: Indicates that a search provider provides the ' backup' results that appear in cases where a search engine's main results fail to find good matches. See the Search Engine
`Results Page (http://searchenginewatch.com/Webmasters/article.php/2167981) for more about ' backup• or "fallthrough" results.
`
`Option: If shown in the notes section, Indicates that information from this source is made available either on results pages or in other ways. though the prominence of the information
`may not be high.
`
`Oates: Where shown, dates indicate when a particular partnership is due for renewal. Dates are shown in MMIDD/YY or similar format.
`
`Who Powers Whom? Chart 0
`
`Search Engine
`(Read Down)
`
`EXHIBIT 2093
`Facebook, Inc. et al.
`v.
`Software Rights Archive, LLC
`CASE IPR2013-00480
`
`Provider:
`Provider:
`Yahoo/Overture
`Google
`(http:!/searchenginewatch.comllinks/artlcle.phpl2t56221#Google) (#yahooprovlder)
`
`

`

`Yahoo (http://searchenginewatch.com/links/article.php/2156221#Yahoo)
`
`MSN (http://searchenginewatch.com/links/article.php/2156221#MSN
`Search)
`
`(http://searchenginewatch.com/webmasters/article.php/2167881#Yahoo)
`
`Main & Paid
`
`Main & Paid
`(12/05 & 6/05)
`
`AOL (http://searchenginewatch.com/links/article.php/2156221#AOL
`Search)
`
`Main & Paid
`est. 10/05+ (#aol)
`
`(
`
`)
`
`Open Directory (http://searchenginewatch.com/links/article.php/2156221#Open
`
`Excite
`Network (#Excite)
`
`Ask Jeeves
`(http://searchenginewatch.com/links/article.php/2156221#Ask
`Jeeves)
`
`Main & Paid
`(at iWon, MyWay,
`My Web Search)
`
`Paid
`(until 2007)
`
`(http://searchenginewatch.com/sereport/article.php/2164181)
`
`InfoSpace
`
`meta search engines (http://searchenginewatch.com/links/article.php/2156241)
`Runs several
` is most popular, representative of others. Google (
`(http://searchenginewatch.com/links/article.php/2156241)
`3/06 (http://www.clickz.com/news/article.php/1454511)
`) & many small providers have distribution deals.
`), Yahoo (
`5196703.html)
`
`AltaVista
`(http://searchenginewatch.com/links/article.php/2156221#AltaVista)
`
`AllTheWeb
`(http://searchenginewatch.com/links/article.php/2156221#AllTheWeb)
`
`HotBot
`(http://searchenginewatch.com/links/article.php/2156221#HotBot)
`
`Lycos
`(http://searchenginewatch.com/links/article.php/2156221#Lycos)
`
`Paid
`see note (#lycos)
`
`(
`
`)
`
`Paid
`see note (#lycos)
`
`(
`
`)
`
`Main & Paid
`
`Open Directory (http://searchenginewatch.com/links/article.php/2156221#Open
`
`Main & Paid
`
`Main
`
`Backup
`see note
`(
`)
`(#lycos)
`
`(http://searchenginewatch.com/links/article.php/2156221#LookSmart)
`Open Directory (http://searchenginewatch.com/links/article.php/2156221#Open
`
`Netscape
`(http://searchenginewatch.com/links/article.php/2156221#Netscape)
`
`Main & Paid
`est. 10/05+ (#aol)
`
`(
`
`)
`
`Open Directory (http://searchenginewatch.com/links/article.php/2156221#Open
`
`Teoma
`(http://searchenginewatch.com/links/article.php/2156221#Teoma)
`
`Paid
`(Sept 05)
`
`Main from Teoma; owned by Ask;
`Paid can end (http://www.dmnews.com/cgi-bin/artprevbot.cgi?
`article_id=27234)
`
`Notes ()
`
`
` AOL () renewed (http://searchenginewatch.com/searchday/article.php/3088351)
` its deal with Google in October 2003 but did not specify exactly how long the partnership would last.
`Date shown is the minimum length estimated by Search Engine Watch, based on past deals between the two companies.
`
`Excite Network ()
` is a collection of search sites owned by Ask Jeeves. For more details, see the
`(http://searchenginewatch.com/reports/article.php/2156431)
` page.
`
`comScore Media Metrix Search Engine Ratings
`
`Lycos ()
` has an existing contract with Yahoo-owned Overture for paid results running through May 2006. However, the company switched to Google in November 2003 due to a
`contract dispute. Google paid results also appear on Lycos-owned HotBot.com. For more, see coverage on the dispute from
`InternetNews.com
`, (http://www.internetnews.com/IAR/article.php/3104371) News.com (http://news.com.com/2100-1032_3-5102316.html)
`
` and
`CBS MarketWatch
`(http://www.marketwatch.com/news/yhoo/story.asp?guid={DC717AA3-518A-4ABA-96C0-46E94C4E232A})
`. Lycos also runs its own paid listings in addition to those from Google on
`
`

`

` for more about this. A deal struck for backup
`Lycos and HotBot. See
`Terra Lycos To Launch Paid Placement Network (http://searchenginewatch.com/sereport/article.php/2165011)
`results from the now Yahoo-owned AllTheWeb site was to expire on December 31, 2003. There's been no news of any renewal. The AllTheWeb search engine no longer uses its own
`technology. Instead, Lycos uses Yahoo main results (and flags these as being from Inktomi).
`
`Yahoo
` main results come from its own crawler-technology. These results often look different on sites that Yahoo powers, such as MSN and Lycos, when compared to the same
` ()
`search at Yahoo itself. This is because Yahoo operates its own unique ranking algorithm on its own site. Yahoo paid results come from the
`Overture
`(http://searchenginewatch.com/links/article.php/2156221#Overture)
` paid placement listings service that it owns. The Yahoo-owned Inktomi search engine no longer operates, though
`Yahoo-partner Lycos may still say that results are coming from Inktomi.
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`2
` Comments
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`
`Bob
` Rice • a year ago
`2004! People! Notice that this article is from July 2004! Very old! Very outdated! 2004!
`
`• Reply •
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`
`
`Anonymous • 3 years ago
`Can I choose who is my "search provider"?
`
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