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`Llh~tt~p~:/~/~www~_·g~o_o~g~le_._co_m~/t_ec_h_n_o_lo~g~y~/ ------------------------~~ ~
`1,151 captures
`14 Apr 01 - 9 May 14
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`FEB MAR APR
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`.... 15 ...
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`2006
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`2007
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`200!
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`Our Search : Google Technology
`
`Google searches more sites more quickly, delivering the most relevant results.
`
`About Google
`
`Introduction
`
`_Hel9 Central
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`Google Features
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`Services & Tools
`
`Our Technology
`L Why Use Google
`Benefits of Google
`
`Find on this site :
`
`[ Search ]
`
`Google runs on a unique combination of advanced hardware and software. The speed you experience
`can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low
`cost PC's we've networked together to create a superfast search engine.
`
`The heart of our software is PageRank rM, a system for ranking web pages developed by our founders
`Larrv Page and Seraey Brin at Stanford University. And while we have dozens of engineers working to
`improve every aspect of Google on a daily basis , PageRank continues to provide the basis for all of
`our web search tools.
`
`PageRank Explained
`
`PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an
`indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a
`vote, by page A , for page B. But, Google looks at more than the sheer volume of votes , or links a
`page receives ; it also analyzes the page that casts the vote. Votes cast by pages that are themselves
`"important" weigh more heavily and help to make other pages "important."
`
`Important, high-quality sites receive a higher PageRank , which Google remembers each time it
`conducts a search. Of course, important pages mean nothing to you if they don't match your query.
`So, Google combines PageRank with sophisticated text-matching techniques to find pages that are
`both important and relevant to your search. Google goes far beyond the number of times a term
`appears on a page and examines all aspects of the page's content (and the content of the pages
`linking to it) to determine if it's a good match for your query.
`
`Integrity
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`Google's complex, automated methods make human tampering with our results extremely difficult. And
`though we do run relevant ads above and next to our results , Google does not sell placement within
`the results themselves (i.e. , no one can buy a higher PageRank}. A Google search is an easy , honest
`and objective way to find high-quality websites with information relevant to your search.
`
`©2007 Gooo .; Home About Google We're Hiring Site Map
`
`EXHIBIT 2075
`Facebook, Inc. et al.
`v.
`Software Rights Archive, LLC
`CASE IPR2013-00480
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`booO J
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`t
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