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`http://www .google.com'technology
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`1.151 captures
`14 Apr 01 - 9 May 14
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`l lllf II 11111.11
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`I
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`FEB MAR APF
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`.... 15 ~
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`2006
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`2007
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`2001
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`Our Search: Google Technology
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`Google searches more sites more quickly, delivering the most relevant results.
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`About Goog!e
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`Introduction
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`Help Central
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`Goog!e Features
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`Services & Tools
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`Our Technology
`u Why Use Google
`Benefits of Gooq!e
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`Find on this site:
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`I Search
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`Google runs on a unique combination of advanced hardware and software~ The speed you experience
`can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low cost
`PC's we've networked together to create a superfast search engine.
`
`The heart of our software is PageRank™ , a system for ranking web pages de\€loped by our founders
`Larry Page and Sergey Brin at Stanford Uni\€rsity . And while we ha\€ dozens of engineers working to
`impro\€ e\€ry aspect of Google on a daily bas is, PageRank continues to provide the basis for all of our
`web search tools.
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`PageRank Explained
`
`PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an
`indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a
`\Ute, by page A, for page B. But, Google looks at more than the sheer \Oiume of \Otes , or links a page
`recei\€s ; it also analyzes the page that casts the \Ole. Votes cast by pages that are themsel\€s
`"important" weigh more heavily and help to make other pages "important."
`
`Important, high-quality sites recei\€ a higher PageRank, which Google remembers each time it
`conducts a search. Of course, important pages mean nothing to you if they don't match your query.
`So, Goog!e combines PageRank with sophisticated text-matching techniques to find pages that are
`both important and relevant to your search. Google goes far beyond the number of times a term
`appears on a page and examines all aspects of the page's content (and the content of the pages
`linking to it) to determine if it's a good match for your query.
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`Integrity
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`Google's complex , automated methods make human tampering with our results extremely difficult. And
`though we do run relevant ads abo\€ and next to our results , Google does not sell placement within the
`results themsel\€s (i.e. , no one can buy a higher PageRank). A Google search is an easy, honest and
`objecti\€ way to find high-quality websites with information relevant to your search.
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`J
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`2001 Googl ~ About Google We're Hiring Site Map
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`EXHIBIT 2070
`Facebook, Inc. et at.
`v.
`Software Rights Archive, LLC
`CASE IPR2013-00480
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