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`http://www .google.com'ads/
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`mu~uaeumoonmn 5.503 captures
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`27 Oct oo - 16 May 14-
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`Goog le Ad.ertising 0~-eniew
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`All About Gooole
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`Advertise with Us
`lf] Overview
`Demographics
`Premium Sponsorships
`Introduction
`Pre\>iewTool
`Inquiry Form
`Self-Serve AdWo rds
`Introduction
`FAQ
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`Add Google to your Site
`0\er\>iew
`Free Search
`Sil\er/Gold Search
`Custom WebSearch
`Custom SiteSearch
`Affiliate Prooram
`Link to Google
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`Submit your URL
`Submission Form
`
`Find on this site :
`
`I Search l
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`For Site Owners: Advertise with Us
`
`Advertise to people looking for you r product.
`
`Google o:ffurs two advertising programs. PremiLUn Sponsorship ads are placed atop a Google
`search results page, with Ad Words ads appearing on the right side of a search results page.
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`Premium Sponsorships
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`sponsorship ad.
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`AdWords Program
`There's no cost or obligation to tzy Google's
`AdWords program
`
`Our keyword and category advertising
`program puts your text message at the top of
`pages containing users' search results.
`
`Ad Words lets you manage your own
`accmmt and ad text, and no minimum deposit
`is required. AdWords is a great program for:
`
`Ifthey search fur "golf clubs" and you've
`purchased this keyword (or ifyou've
`purchased the "Sports" category), yow· ad
`could appear above the actual search results.
`
`Google ads are relevant for the user and
`don't have to compete with flashy animation
`or graphics for attention.
`
`• Advettisers with limited budgets who
`need every ad to reach a real
`prospect.
`• Those interested in trying out
`keyword-based ads before making a
`larger buy.
`
`AdWords ads appear on the right side of a
`search results page.
`
`Google adve rtising lets you:
`• Reach customers as they gather infOrmation to make purchase decisions.
`• Present yoW" message in a way that is viewed as helpfiil instead of annoying.
`• Eliminate the inefficiency of traditional media buys.
`
`http://web.archil€.org /web/2001 041316291 7/htlp://wmi.g oog le.com'ads/
`
`EXHIBIT 2111
`Facebook, Inc. et al.
`v.
`Software Rights Archive, LLC
`CASE IPR2013-00479
`
`1/2
`
`
`
`5/16/2014
`
`Google Advertising Overview
`©2001 Google - Home - All About Google - We're Hiring - Site Map
`
`http://web.archive.org/web/20010413162917/http://www.google.com/ads/
`
`2/2
`
`
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