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`The 5 Myths about Google PageRank
`
`October 6th, 2006
`
`The recent Tool bar RageRank update once again has generated a lot of discussion in the SEO community .
`Webmasters report their websites receiving not much more traffic despite the increased visible PageRank. In
`numerous forum threads people question the reliability of toolbar values. By unveiling the following five myths I
`hope to answer to some of the uncertainties caused by this update.
`
`1. PageRank values range from 0 to 10.
`
`While some people believe that PageRank is an integer number or at least converge to an integer after intensive
`recursive calculations, actually it is a floating point number. Google rounds up the real value to the closest integer
`and puts it on the 0-10 scale which is displayed in your browsertoolbar.
`
`2. PageRank value displayed in the toolbar is the one used to rank the results.
`
`As you might have noticed, the toolbar value is updated every few months with no regular intervals. In the
`present time Google continuously calculates and updates PageRank so that sometimes actual PageRank and its
`tool bar values can differ. The toolbar value should be considered not as a current rank but as a level your_pag~
`EXHIBIT 2079
`Face book, Inc. et al.
`v.
`Software Rights Archive, LLC
`CASE IPR2013-00479
`
`

`

`5/15/2014
`» The 5 Myths about Google PageRank
`has reached by the time of the latest toolbar update.
`3. PageRank is the primary factor to rank the search results.
`Not exactly. PageRank was the backbone of the Google success as a search engine because of its integrity, ability
`to use the unique democratic nature of the web and hyperlinks, and relatively high immunity to abuse. But as
`years passed the Google technology became far more sophisticated. Now Google uses a cloud of factors to rank
`its search results. Some of them are query specific (keyword saturation of the page copy and the backlinksâ
`€™anchor text) and some of them are domain specific (domain age, keywords in domain name, and of course
`PageRank). Nobody outside the Google’s offices knows the actual weight of each factor and it is quite
`possible that PageRank is no longer the primary one.
`4. Google toolbar shows an increase of PageRank for my pages. My traffic is going to skyrocket!
`Wrong. There won’t be any sudden traffic increase after toolbar upgrades any more. As I said before, the
`continuous calculation and update of the Google’s internal PageRank means that the rankings also adjust
`gradually as your pages get or lose backlinks. So the toolbar upgrade itself will not cause any changes in search
`results.
`5. Toolbar PageRank is of no use, it is just for entertainment.
`This is allegedly a quote by one of the Google representatives. This is only partially true. The reason why Google
`doesn’t show the actual PageRank any more is that there have been repeated attempts by hackers to access
`an exploit these data. Since 2004 the toolbar values updates are no longer synchronized with the actual rankings
`changes, and therefore should not to be considered too seriously in terms of SEO. However toolbar ranks still
`remains the easiest and most obvious way to evaluate the quality of a page and millions of web users regularly
`judge websites according to what Google toolbar shows them.
`See also the following resources:
`Matt Cutts explains PageRank
`Can Google Multitask?
`Google says: Toolbar PageRank is for entertainment purposes only
`
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`Posted by oleg.ishenko Filed in Search Engine Optimization, Search Engines Technology
`12 Comments »
`
`http://www.seoresearcher.com/the-5-myths-of-google-pagerank.htm
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`5/15/2014
`» The 5 Myths about Google PageRank
`12 Responses to “The 5 Myths about Google PageRank”
`1. Mobile360 Says:
`October 7th, 2006 at 4:01 pm
`PageRank can vary over months with Google constantly updating the way that PageRank is worked out.
`2. oleg.ishenko Says:
`October 7th, 2006 at 4:08 pm
`‘PageRank can vary over months with Google constantly updating the way that PageRank is worked out.’
`Also true: while the basic formula stays the same, parameter weights can be changed, or the data input can
`be refined (like some reciprocal links no longer count)
`3. Up2j.com » Blog Archive » The 5 Myths about Google PageRank Says:
`October 11th, 2006 at 1:51 am
`[...] Originally published at The 5 Myths about Google PageRank [...]
`4. Search Marketing Facts » The 5 Myths about Google PageRank Says:
`December 19th, 2006 at 3:04 am
`[...] The recent Toolbar RageRank update once again has generated a lot of discussion in the SEO
`community. Webmasters report their websites receiving not much more traffic despite the increased visible
`PageRank. In numerous forum threads people question the reliability of toolbar values. By unveiling the
`following five myths I hope to answer to some of […]Read full entry [...]
`5. Peter Says:
`February 20th, 2007 at 5:01 am
`I think the 80/20 rule applies. For 20% of your effort you should be able to move your page rank up to say
`5. After that it gets very hard. You may spend triple that time again, and still only move from a low 5 to a
`high 5. But your original 20% of effort, has got you out of the riff-raff and above all the mums and dads
`sites.
`6. The 5 Myths About Google PageRank - keluarga.biz Says:
`March 19th, 2007 at 6:21 am
`[...] Originally Published at http://www.seoresearcher.com/the-5-myths-of-google-pagerank.htm [...]
`7. San Diego RE Says:
`May 20th, 2007 at 1:46 pm
`I totally agree with Peter\’s comment above. Out of about three dozen sites, I have only one that has
`reached PR5.
`http://www.la-orange-county-lawyers-attorney-directory.com has held a PR5 for over a year, but, even
`with great effort, have not been able to increase it.
`Any ideas??
`San Diego RE
`8. sims cheats Says:
`February 20th, 2008 at 1:23 pm
`
`http://www.seoresearcher.com/the-5-myths-of-google-pagerank.htm
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`5/15/2014
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`» The 5 Myths about Google PageRank
`I thought that the site age as effecting page rank was a myth. I know I have a personal web page on a major
`univerity domain and the first round of pr after I created it was up to pr4, with no effort on my part. This
`was only for a page not a domain. Is there a difference?
`9. Beyond the Boardroom Sales Training Says:
`May 14th, 2008 at 4:11 pm
`Very interesting post. I agree it seems that you can to get to 4 or 5 but after that it becomes really difficult to
`improve PageRank.
`10. The German Travel Blog » The 5 Myths About Google PageRank Says:
`August 1st, 2008 at 4:22 pm
`[...] Originally Published at http://www.seoresearcher.com/the-5-myths-of-google-pagerank.htm [...]
`11. Marital Conflict | Dr. Adina McGarr-Knabke Says:
`April 17th, 2010 at 6:57 pm
`[...] » The 5 Myths about Google PageRank [...]
`12. Sanjit Mandal Says:
`November 16th, 2012 at 2:02 am
`I found this article sometime ago and kept it in my favorites about how Google computes PageRank:
`http://www.webworkshop.net/pagerank.html. Enjoy.
`
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`I$ ! CATALOG I
`SEO and Web Marketing Research by Oleg Ishenko. 2006 - 2007
`l Best sites •I
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