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`Our Search : Google Technology
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`Google searches more sites more quickly, delivering the most relevant results.
`
`Introduction
`
`Google runs on a unique combination of advanced hardware and software. The speed you experience
`can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low
`cost PC's we've networked together to create a superfast search engine.
`
`The heart of our software is PageRank™ , a system for ranking web pages developed by our founders
`Lany Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to
`improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of
`our web search tools .
`
`PageRank Explained
`
`PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an
`indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a
`vote, by page A, for page B. But, Google looks at more than the sheer volume of votes , or links a
`page receives ; it also analyzes the page that casts the vote. Votes cast by pages that are themselves
`"important" weigh more heavily and help to make other pages "important."
`
`Important, high-quality sites receive a higher PageRank, which Google remembers each time it
`conducts a search. Of course, important pages mean nothing to you if they don't match your query.
`So, Google combines PageRank with sophisticated text-matching techniques to find pages that are
`both important and relevant to your search . Google goes far beyond the number of times a tenn
`appears on a page and examines all aspects of the page's content (and the content of the pages
`linking to it) to detennine if it's a good match for your query.
`
`Integrity
`
`Google's complex, automated methods make human tampering with our results extremely difficult. And
`though we do run relevant ads above and next to our results , Google does not sell placement within
`the results themselves (i.e., no one can buy a higher PageRank). A Google search is an easy , honest
`and objective way to find high-quality websites with infonnation relevant to your search.
`
`©2001 Gooylt Home About Google We're Hiring Site Map
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`b ooO
`I
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`EXHIBIT 2075
`Face book, Inc, eta[,
`v,
`Software Rights Archive, LLC
`CASE IPR2013-00479
`
`