Galderma wants to own the Rosacea Market • Rosacea Support Group
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`Galderma wants to own the Rosacea Market
`
`March 8th, 2010, by David Pascoe | galderma, in the news
`
`Galderma is a large multinational pharmaceutical company. They don’t have much in the way of internet blogs and online chatter so it is hard to get a feel
`for what makes them tick. In recent years Galderma has become the heavyweight of dermatology, especially in rosacea treatments.
`
`The program list from the recent AAD meeting in Florida gives an idea of where Galderma are concentrating their promotional efforts.
`
`Let us start with the list of advertisers ;
`
`You can see that Galderma is far and away the most prominent advertiser.
`
`Many won’t have seen these advertisements, so here we are, a snapshot of the sorts of marketing material that Galderma is using to target practitioners. In
`the handouts each prescription product is normally accompanied by a second page comprising the mandatory prescribing information.
`
`Click on the images for a bigger version.
`
`Oracea
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`http://rosacea-support.org/galderma-wants-to-own-the-rosacea-market.html
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`Galderma wants to own the Rosacea Market • Rosacea Support Group
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`Oracea is promoted as a `direction’ that is a `Power Change for the Journey Ahead’. The advertisement is highlighting the low incidence of side effects, a
`similar efficacy to 100mg doxycycline and a reduction in lesions in as little as 4 weeks. Using words like journey and `better tomorrow’ and mentioning
`that no side effects were seen in 9 months suggests that Oracea is seen as a long term prescription.
`
`Oracea has been earned marketing awards in the past. In September 2009 we learnt that Oracea is worth $104m a year.
`
`Metrogel 1%
`
`Tagline: In the world of rosacea sufferers, it all comes back to the one.
`
`When the patent on Metrogel expired, other companies have been free to market their own generic metronidazole. Galderma then launched a modified
`version of metrogel, increasing the concentration of metronidazole from 0.75% to 1%. The formulation was `enhanced with HSA-3 and niacinamide.
`HSA-3 is described as a combination of ingredients including betadex, niacinamide (vitamin B3), and propylene glycol.”
`
`Cetaphil
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`http://rosacea-support.org/galderma-wants-to-own-the-rosacea-market.html
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`Galderma wants to own the Rosacea Market • Rosacea Support Group
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`Tagline: Essential for a balanced diet for healthy skin. and Every Body Benefits.
`
`Galderma here are promoting what it sees as a non-irritating cleanser, fragrance-free moisturizer, being non-greasy and non-comedogenic and being ideal
`for face, hands and body.
`
`Sponsorships
`
`Galderma is one of the major sponsors of the National Rosacea Society. You can see from the NRS web site, Galderma’s donations enable the NRS to
`conduct their educational program.
`
`Other Products
`
`Of course Galderma is also developing a product dubbed sansrosa, it calls CD07805/47. If and when this product comes to market, Galderma’s rosacea
`portfolio will be even more impressive.
`
`So What ?
`
`OK so this is all interesting, but what would you like to see from Galderma ? How would you like to see the deepest pockets in the industry spend their
`research, development and promotional dollars ?
`
`Related Articles
`
`• L’Oréal strong sales via Galderma and dermatology
`• Galderma suing Mylan Pharmaceuticals over Oracea
`• Cetaphil gentle skin cleanser well tolerated
`• Metronidazole (metrogel, flagyl) popular rosacea treatment
`• Oracea to replace Periostat, new rosacea treatment launched
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`Galderma wants to own the Rosacea Market • Rosacea Support Group
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`2 Comments ↓
`
`#33316tessa on March 8, 2010 at 11:04 PM
`
`I use both Oracea and Metro Cream and I think they are both great products, and there is obviously a huge need for SansRosa since there are not
`many options for permanent burning redness and flushing. However, I think most people who suffer from rosacea would rather see them putting
`money into a cure instead of excessive advertising. I’d personally like to see them get behind the research and products that GlycoMira or Dr.
`Gallo’s lab in San Diego are developing.
`
`#33340Brady Barrows on March 9, 2010 at 3:06 PM
`
`It is odd that you wrote this article on Galderma because Galderma Canada contacted me in February and asked if “the RRDi [would] be interested
`in educational partnerships with Galderma.” We sent a letter to Galderma years ago and was totally ignored. I replied the RRDi is interested but
`haven’t heard anything as of this date. From your excellent articles on Oracea I discovered that the New York Times reports that sales of Oracea
`for the first half of 2006 totaled $9.1 million and that if you are ‘reading the graph right’, Oracea prescriptions numbered 1.2 million a month in
`December 2007. Oracea sales was worth approximately $104 million for the twelve-month period ending July 2009. This figure is up almost 200%
`from the previously reported sales of $52.5 million in 2007. You can imagine how much Oracea sales were for 2009 and will no doubt be reported
`soon. As far as I know there hasn’t been any studies showing the long term effects of Oracea longer than nine months which is something that
`needs to be done. Also there aren’t any studies comparing Oracea to low dose doxcycline or low dose Doryx which is another study worth
`pursuing. There are plenty of studies comparing metronidazole. If the RRDi receives any ‘educational’ grants from Galderma we will be able to use
`the majority of the funds for actual rosacea research that we choose and we listen to rosacea sufferers. If Gallo research is what is called for then so
`be it. There may be some novel research that needs to be pursued besides Gallo. Anyway, I certainly enjoyed your article you wrote here about
`Galderma. Your editorial on this subject is quite interesting.
`
`Please Leave a Comment
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`Galderma wants to own the Rosacea Market • Rosacea Support Group
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