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`Altec Lansing Announces New Products Utilizing the Power of the PC for Better Quality Computer Audio.
`
`Altec  Lansing  Announces  New  Products  Utilizing
`the  Power  of  the  PC  for  Better  Quality  Computer
`Audio.
`Print
`Nov  17,  1997
`Date:
`1342
`Words:
`Publication: Business  Wire
`
`LAS  VEGAS-­-­(BUSINESS  WIRE)-­-­Nov.  17,  1997-­-­  
`
`Three  New  Models  Maximize  Audio  Via  DVD,  Dolby(R)  Digital  AC3,  USB  
`
`Altec  Lansing  Technologies  Inc.,  announces  three  new  products  which,  for  the  first  time,  draw
`on  the  power  of  the  PC  to  deliver  better  quality  computer  audio,  including  Dolby  Digital  AC3
`content  from  DVD  with  Universal  Serial  Bus  (USB)  control.  
`
`These  new  products  and  underlying  technologies  are  being  showcased  in  the  Altec  Lansing
`booth  at  COMDEX,  being  held  in  Las  Vegas,  Nov.  17-­21,  1997.  The  Altec  Lansing  booth  is
`located  at  M  1636  at  the  Sands  Convention  Center.  
`
`"The  most  important  factor  in  the  rapidly  evolving  arena  of  PC  audio  is  how  consumers  are
`using  their  computers  in  a  variety  of  ways,  including  for  home  entertainment,  games,  audio
`CDs  and  Internet  and  Web  delivered  material.  Consumers  now  want  audiophile  power  and
`sound  quality  from  their  PCs,"  commented  Edward  Anchel,  president  and  CEO  of  Altec
`Lansing  Technologies  Inc.  in  making  this  announcement.  
`
`"Technology  changes  such  as  DVD,  Dolby  Digital  AC3  and  USB,  provide  a  tremendous
`opportunity  to  improve  computer  audio.  As  a  result,  we  have  re-­engineered  the  role  of
`computer  speakers  from  passive  analog  peripherals  to  intelligent  digital  devices  that  can  now
`interact  with  the  PC  to  deliver  a  vastly  enhanced  audio  experience,"  Anchel  concluded.  
`
`"Windows  98  and  USB  audio  devices  open  up  new  quality,  performance  and  value
`dimensions  of  audio  experience  for  the  PC  consumer.  Altec  Lansing  was  a  key  contributor  to
`USB  audio  standards  and  a  great  hardware  partner  throughout  our  WDM  Audio  development
`process,"  said  Wassef  Haroun,  development  manager,  WDM  Consumer  Technologies,
`Personal  and  Business  Systems  Division,  Microsoft.  
`
`Audiophile  Quality  DVD  System  with  Dolby  Digital  AC3  Surround  Sound  
`
`The  first  new  model  Altec  Lansing  is  announcing  at  COMDEX  is  the  ADA310  DVD  Speaker
`System  with  Dolby  Digital  AC3  Surround  Sound.  This  system  delivers  multi-­channel  surround
`sound  from  DVD  sources  with  both  on-­speaker  and  on-­screen  controls  using  the  power  of  the
`PC  to  enhance  the  computer  audio  listening  experience.  
`
`The  ADA310  features  Altec  Lansing's  patented  side-­firing  speaker  technology  and  unique
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`Altec Lansing Announces New Products Utilizing the Power of the PC for Better Quality Computer Audio.
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`algorithms  to  provide  true  Dolby  Digital  AC3  (5.1  discrete  channels  of  surround  sound)  without
`the  need  for  rear  speakers.  This  makes  the  ADA310  an  excellent  choice  for  the  desktop
`environment.  
`
`The  system  includes  S/PDIF  input  on  the  subwoofer  for  Dolby  Digital  AC3  streaming  digital
`audio  output  from  either  a  DVD  card  or  a  DVD  player  without  the  need  for  a  decoder  or
`receiver.  The  ADA310  includes  an  AC3  decoder  which  allows  D/A  conversion  in  the
`subwoofer.  
`
`The  digital  audio  data  streaming  via  S/PDIF  is  processed  in  the  subwoofer  with  the  digital  to
`analog  (D/A)  conversion  taking  place  away  from  any  PC  or  receiver  generated  interference.
`Two  small  footprint  satellite  speakers  deliver  10  watts  each  with  a  separate  24  watt  subwoofer
`enhancing  the  audiophile  quality  sound  experience.  
`
`The  ADA310  also  comes  complete  with  Altec  Lansing  Audio  Management  Software  designed
`to  maximize  True  Digital  Audio.  This  new  Altec  Lansing  software  will  be  bundled  with  all  of  the
`company's  new  products  being  announced  at  COMDEX.  
`
`The  Graphical  User  Interface  (GUI)  allows  on-­screen  adjustment  of  individual  audio  channels,
`giving  greater  control  as  well  as  the  ability  to  identify  the  optimum  listening  "sweet  spot."  
`
`In  addition,  digital  audio  technology  integrates  the  speakers,  mixer  and  sound  card  volume
`controls  thus  virtually  eliminating  inadvertent  volume  distortion.  As  a  result,  consumers  will  find
`it  significantly  easier  to  adjust  the  audio  volume  of  their  computer  system.  This  system  also
`includes  an  IR  remote  control  for  additional  user  convenience.  
`
`The  ADA310  is  expected  to  ship  in  January  with  an  anticipated  street  price  of  $299.  
`
`True  Pro-­Logic  Multi-­Channel  Surround  Sound  with  On-­Screen  Controls  
`
`Altec  Lansing  is  also  announcing  the  ADA305  Speaker  System  with  Dolby  Pro-­Logic(R)
`Surround  Sound  technology.  The  ADA305  is  a  three-­piece  system  delivering  True  Digital
`Audio  multi-­channel  Pro-­Logic  surround  sound  via  our  patented  side-­firing  design  including
`on-­speaker  and  on-­screen  controls.  
`
`Computer  users  can  now  use  the  power  of  their  PCs  to  enhance  audio  quality  while  having  the
`greatest  possible  control  of  their  listening  environment.  
`
`The  ADA305  was  designed  to  include  Altec  Lansing's  patented  side-­firing  speaker  technology
`and  unique  algorithms  providing  true  Pro-­Logic  surround  sound  without  the  need  for  rear
`speakers,  making  them  an  ideal  solution  for  the  desktop  environment.  The  ADA305  delivers
`home  audio  system  sound  quality  through  two  10  watt  small  footprint  satellite  speakers  and  a
`separate  24  watt  subwoofer.  
`
`The  system  is  also  the  industry's  very  first  product  to  embody  USB  controls.  Users  of  the
`ADA305  will  have  the  greatest  possible  control  of  their  audio  environment  through  the  Altec
`Lansing  Audio  Management  Software  included  with  the  system.  
`
`The  ADA305  is  expected  to  ship  in  February  with  an  anticipated  street  price  of  $199.  
`
`Six-­Piece  Home  Theater  Convergent  Technology  System  with  Dolby  Digital  
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`6/3/13
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`Altec Lansing Announces New Products Utilizing the Power of the PC for Better Quality Computer Audio.
`
`The  audio  power  and  control  of  the  PC  can  now  be  applied  to  consumer  electronics  products
`through  the  market's  first  convergent  technology  speaker  system.  
`
`The  Altec  Lansing  ADA600  Home  Theater  System  includes  Dolby  Digital  Surround  Sound(R)
`in  a  six  piece  system  delivering  multi-­channel  surround  sound  from  DVD  sources  while  also
`enhancing  the  home  audio  listening  experience  through  merging  the  power  and  control  of
`home  computers  and  home  entertainment  systems.  
`
`The  ADA600  is  engineered  for  home  theater  environments  which  feature  Dolby  Digital  AC3
`from  DVD  source  material.  
`
`The  ADA600  includes  S/PDIF  input  on  the  subwoofer  for  Dolby  Digital  AC3  streaming  output
`from  either  DVD  cards  or  DVD  players  without  the  need  for  a  decoder  or  receiver.  The
`ADA600  also  includes  an  AC3  decoder  which  allows  D/A  conversion  in  the  subwoofer.  
`
`The  digital  streaming  of  audio  data  via  S/PDIF  is  processed  in  the  subwoofer  with  the  digital  to
`analog  (D/A)  conversion  taking  place  away  from  any  PC  or  receiver  generated  interference,
`resulting  in  a  cleaner  audio  experience.  
`
`Altec  Lansing  Audio  Management  Software  is  also  included,  allowing  users  to  have  on-­screen
`adjustment  of  individual  audio  channels  resulting  in  greater  control  of  the  listening
`environment  and  identification  of  the  optimum  audio  "sweet  spot."  
`
`The  digital  audio  technology  of  the  ADA600  integrates  speaker,  mixer  and  sound  card  audio
`controls  virtually  eliminating  inadvertent  volume  distortion,  without  the  need  to  manually
`reposition  the  speakers.  
`
`This  powerful  audio  playback  system  combines  computer  technology  and  home  entertainment
`in  a  package  of  five  small  footprint  satellite  speakers,  including  front  left,  right  and  center,  plus
`two  surrounds,  each  delivering  20  watts  and  a  separate  powered  subwoofer  delivering  an
`additional  30  watts  of  audio  power.  
`
`In  addition,  the  ADA600  comes  complete  with  a  control  system  allowing  the  user  to  change
`individual  speaker  volumes  through  a  remote  control  device.  
`
`The  ADA600  is  expected  to  ship  in  January  with  an  anticipated  street  price  of  $499.  
`
`The  ADA305,  ADA310  and  ADA600  require  Windows(R)  95  OSR2.1  and  a  PC  with  USB
`enabled  ports,  a  CD  Drive,  10  MB  and  a  sound  card.  
`
`Altec  Lansing  Technologies  Inc.,  based  in  Milford,  Pa.  is  a  leading  designer,  developer  and
`manufacturer  of  high  quality  multimedia  personal  computer  and  home  entertainment  sound
`systems,  and  is  developing  a  series  of  solutions  for  emerging  technologies.  
`
`The  company  employs  about  550  people  worldwide.  In  addition  to  the  company's
`headquarters,  Altec  Lansing  has  offices  in  Walnut  Creek,  Calif.,  Austin,  Texas,  Seattle,
`Royston  Herts,  England,  Hong  Kong,  Taipei  and  Tokyo,  a  manufacturing  facility  in  the
`People's  Republic  of  China  and  an  Advanced  Research  and  Development  Center  in  Kfar
`Saba,  Israel.  
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`Consumers  interested  in  additional  information  about  the  company  and  its  products  can  call
`800/ALTEC88  (258-­3288)  or  visit  the  company  on  the  World  Wide  Web  at  www.altecmm.com  .
`-­0-­  EDITOR'S  NOTES:  Press  review  samples  of  Altec  Lansing  products  can  be  ordered  from
`Andrew  Bergstein  or  Sharon  Entenberg.  Color  slides  of  Altec  Lansing  products  can  also  be
`ordered  or  downloaded  from  the  company's  web  site.  -­0-­  Windows  95  is  a  trademark  of
`Microsoft  Corp.,  while  Dolby  Digital  AC3,  Dolby  Digital  Surround  and  Dolby  Pro-­Logic  are
`trademarks  of  Dolby  Laboratories.  
`
`CONTACT:  Altec  Lansing  Technologies  
`
`Andrew  Bergstein,  director  of  communications  
`
`814/234-­1230  (tel),  814/234-­5880  (fax)  
`
`110124.741@compuserve.com  
`
`or  
`
`Sharon  Entenberg,  communications  coordinator  
`
`717/296-­1319  (tel),  717/296-­6687  (fax)  
`
`ntenberg@altecmm.com
`
`COPYRIGHT  1997  Business  Wire
`Copyright  1997,  Gale  Group.  All  rights  reserved.  Gale  Group  is  a  Thomson  Corporation  Company.
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