Escort Ex. 2052, pg. 1
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`Reply Separator
`
`Subject: Integration Approach
`Author:
`SORR at CMI—MAIL
`
`Date:
`
`04/03/96 08:45 AM
`
`Greg/Beth,
`
`A simple approach for quickly realizing product features identified in
`yesterday's brainstorming meeting would be to integrate a radar
`detector into one of the ETAK (or other) automotive navigation
`systems.
`I'm sure we've discussed this in the past as it makes
`location (via GPS) and speed information available to the support
`computer.
`
`Do you still think that the market size for this syStem combination is
`too small to justify the effort?
`
`As I recall, Jacques has connected with Charley Trimble.
`
`Escort Ex. 2052, pg. 3
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`Escort Ex. 2052, pg. 3
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`Denver West Office Complei, Bldg. 1
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`GoldsmCO 80401 .
`408,428—5758/408—43571050 Fax
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`Author: GBLAIR at CHI-MAIL
`Date:
`4/3/96 9:36 AM
`Priority: Normal
`CC: TPERSZYK
`T0: BANDREWS
`TO: SORR
`Subject: Re: Integration Approach
`———————————————————————————————————— Message Contents ——-——---———-————
`
`Steve:
`
`CMI entering the ETAK business just to get speed and position to
`silence a detector seems like a backwards move.
`
`
`
`I believe that the new vehicle option and aftermarket volumes for
`ETAK systems over $500 is small. The rental car company
`commercial of the woman and her daughter locating her sister's
`new house way out
`in the boonies is the best use I can think of.
`Of course the sister with the new house oculd have picked up the
`other one and her niece at the airport.
`
`The hand held GPS market was extremely small at $1000. The new
`data says that units on promo at $200 sell well to pleasure
`boaters and hikers.
`
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`to the
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`A cheap (free) way of measuring vehicle speed within 5 mph is the
`new core competency we need - isn't it?
`
`Escort Ex. 2052, pg. 4
`
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`
`Escort Ex. 2052, pg. 4
`
`
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