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`UNITED STATES PATENT AND TRADEMARK OFFICE
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`___________________________
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`BEFORE THE PATENT TRIAL AND APPEAL BOARD
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`___________________________
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`ZYNGA, INC.
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`Petitioner
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`V.
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`PERSONALIZED MEDIA COMMUNICATIONS LLC
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`Patent Owner
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`___________________________
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`Case No. IPR2013-00171
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`U.S. Patent No. 7,734,251
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`___________________________
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`PRELIMINARY PATENT OWNER RESPONSE TO
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`PETITION FOR INTER PARTES REVIEW
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`PURSUANT TO 37 C.F.R. 42
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`Table of Contents
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`I.
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`INTRODUCTION ......................................................................................... 1
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`A.
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`Personalized Media Communication LLC and the Zynga
`Litigation .............................................................................................. 1
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`B. Overview of the ’251 Patent ............................................................... 2
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`II.
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`THE PETITION SHOULD BE DENIED ................................................... 7
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`A.
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`B.
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`C.
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`D.
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`E.
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`F.
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`The Petition Fails to Establish a Reasonable Likelihood that
`Claim 17 is rendered unpatentable for obviousness over
`Hedges in View of Yamamoto ............................................................ 8
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`The Petition Fails to Establish a Reasonable Likelihood that
`Claim 17 is rendered unpatentable for obviousness over
`Hedges and Yamamoto in view of Frohbach .................................. 17
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`The Petition Fails to Establish a Reasonable Likelihood that
`Claim 17 is rendered unpatentable for obviousness over
`Yamamoto in view of Bakula ........................................................... 22
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`The Petition Fails to Establish a Reasonable Likelihood that
`at Least One of Claims 18, 19, 22-24 and 28 is Anticipated
`by Hedges ........................................................................................... 28
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`The Petition Fails to Establish a Reasonable Likelihood that
`at Least One of Claims 18, 19, 22-24 and 28 is rendered
`unpatentable for obviousness over Hedges in view of
`Frohbach ............................................................................................ 36
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`The Petition Fails to Establish a Reasonable Likelihood that
`at Least One of Claims 18, 19, 22-24 and 28 is Anticipated
`by Bakula ............................................................................................ 39
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`III. Conclusion .................................................................................................... 44
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`Certificate of Service .............................................................................................. 45
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`ii
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`I.
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`INTRODUCTION
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`
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`Patent Owner, Personalized Media Communications LLC (“PMC”) submits
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`the following preliminary response to the petition filed by Zynga, Inc.
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`(“Petitioner”) on February 27, 2013 requesting inter partes review of claims 17-19,
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`22-24 and 28 of U.S. Patent No. 7,734,251 (the “’251 Patent”) (Zynga Ex. 1001)
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`(the “petition”). Petitioner has failed to establish that there is a reasonable
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`likelihood it will prevail as to at least one claim. Accordingly, PMC respectfully
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`requests that the Patent Trial and Appeal Board (the “Board”) decline to institute
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`inter partes review of the ‘251 Patent pursuant to 37 C.F.R. § 42.108(b).
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`A.
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`Personalized Media Communication LLC and the Zynga
`Litigation
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`PMC is the owner of a fundamental intellectual property portfolio developed
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`over thirty years by inventor and founder John C. Harvey. During the last two
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`years, fifty-eight (58) new patents from this portfolio have issued, including the
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`’251 Patent. These patents cover numerous aspects related to the use of control
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`and information signals in electronic media content to generate output for display.
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`The inventions covered by these patents have a wide range of application across
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`many fields and can be delivered via the Internet, cellular wireless, cable/satellite,
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`and other networks and on any number of platforms including personal computers,
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`televisions and other electronic-media delivery systems. The PMC inventions
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`1
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`enable publishers, advertisers, social networks, businesses and consumers to enjoy
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`the benefit of new media content in a variety of ways and have been licensed to a
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`wide range of technology companies including Sony Corporation, Motorola
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`Mobility and Cisco Systems.
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`On February 13, 2012, PMC filed a patent infringement suit in the United
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`States District Court for the Eastern District of Texas against Zynga, Inc., a
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`developer and provider of social computer games, for the infringement of four
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`PMC patents, United States Patent Nos. 7,797,717; 7,908,638; 7,734,251; and
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`7,860,131, generally relating to the use of control and information signals in
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`electronic media content to generate output for display that is personalized or
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`customized and relevant to users. Zynga has filed a petition for inter partes review
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`for each of these patents.
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`B. Overview of the ’251 Patent
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`The claims of the ’251 Patent are directed to a method for receiving and
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`processing remotely originated and local user specific data for use with a video
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`apparatus. The claims relate to multiple embodiments in the specification. In one
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`example described in the ’251 Patent and described in U.S. Patent 4,694,490 to
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`which the ’251 Patent claims priority, a multimedia presentation apparatus is
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`disclosed as providing a combined medium presentation to users at receiver
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`2
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`stations. U.S. Patent 4,694,490 (the “’490 Patent”) at Abstract; Col. 18, ll. 44-49
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`(‘490 Patent attached hereto as Exhibit A). The subscriber station can be
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`programmed to store information related to a user’s stock portfolio and to receive
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`updates about these particular stocks and the industries they are in. Id. at Col. 18,
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`ll. 44-49.
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`In one particular embodiment, a receiver station containing a microcomputer
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`205 is disclosed to receive and process a plurality of signals related to a “Wall
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`Street Week” television program. Id. at Col. 19, ll. 5-29. In one portion of the
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`program, the “Wall Street Week" presentation includes general graphics regarding
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`overall market performance, e.g., the performance of the Dow Jones Industrial
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`Average, that are combined with locally generated images regarding the
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`performance of the specific user's portfolio. Id. at Col. 19, l. 53 – Col. 20, l. 7.
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`In particular, the specification describes that the receiver station receives,
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`detects, and passes signals found in an information transmission to a processor of
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`the receiver station. Id. at Col. 19, l. 42 – Col. 20, l. 11. In one embodiment, the
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`receiver station can organize received signals into organized signals that can be
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`further processed to control or affect operations at the receiver station. Id. at Col.
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`6, ll. 43-61; Col. 7, ll. 36-64. In addition to receiving data that serves as a basis for
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`displaying the video presentation, the receiver station receives audio which
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`describes the information that is being displayed as part of the “Wall Street Week”
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`3
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`program. See e.g., ’490 Patent at Col. 6, l. 61-67; Col. 19, ll. 52-60. The result is a
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`presentation of a coordinated display using the locally generated image of the
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`user’s stock portfolio performance and the remotely originated video image of the
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`television show broadcast. The receiver station outputs the programming, during
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`which the host of the television program says, “Here is what the Dow Jones
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`Industrials did in the past week,” and a studio generated graphic is overlaid on top
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`of the outputted programming. Then the host says, “And here is what your
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`portfolio did,” whereupon a generated graphic of the user’s own stock performance
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`is overlaid on the studio generated graphic by processing the user’s portfolio data.
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`Id at Col. 19, l. 52 – Col. 20, l. 7.
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`The Petitioner challenges claims 17-19, 22-24 and 28. The independent
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`claims challenged–claims 17 and 18–are set forth below:
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`4
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`17. A method for receiving and processing remotely originated and user specific
`data for use with a video apparatus, said video apparatus having an audio receiver
`and a video output device for displaying a video presentation comprising a locally
`generated image and an image received from a remote video source, said method
`comprising the steps of:
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`receiving said user specific data at said video apparatus, said user specific
`data being specific to a user of said video apparatus;
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`contacting a remote data source after said step of receiving said user specific
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`data;
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`receiving from said remote data source based on said step of contacting said
`remotely originated data to serve as a basis for displaying said video presentation;
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`executing processor instructions to process said remotely originated data and
`said user specific data at said video apparatus in order to generate said locally
`generated image, said locally generated image including at least some information
`content that does not include any information from said remote video source and
`said remote data source;
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`receiving, at said audio receiver, audio which describes information
`displayed in said video presentation;
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`simultaneously displaying said locally generated image and said image
`received from said remote video source at said video output device, wherein said
`at least some information content of said locally generated image is displayed;
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`outputting said audio at said video apparatus before ceasing to display said
`locally generated video image.
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`5
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`18. A method of outputting a video presentation at a receiver station, said
`method comprising the steps of:
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`receiving at least one information transmission at said receiver station, said
`at least one information transmission including a first discrete signal and a second
`discrete signal;
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`detecting said first discrete signal and said second discrete signal in said at
`least one information transmission;
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`passing said detected at least one first discrete signal and said second
`discrete signal to at least one processor;
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`organizing information included in said at least one first discrete signal with
`information included in said second discrete signal to provide an organized signal
`at said receiver station;
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`generating an image in response to said organized signal by processing at
`least one user specific subscriber datum, said at least one user specific subscriber
`datum being stored at said receiver station prior to said step of organizing and
`based on information supplied by a user of said receiver station, said generated
`image including at least some information content that does not include any
`information from said discrete signals; and
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`outputting said video presentation to said user, said video presentation
`comprising, firstly, a video image and, secondly, a coordinated display using said
`generated image and said video image, wherein said at least some information
`content of said generated image is displayed.
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`6
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`II. THE PETITION SHOULD BE DENIED
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`
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`The Board should deny the Petition and decline to institute a trial. The
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`petition has failed to meet the minimum threshold requirement required under 35
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`U.S.C. § 314 for the institution of inter partes review. See also 37 C.F.R.
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`§ 42.108. In particular, “The Director may not authorize an inter partes review to
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`be instituted unless the Director determines that the information presented in the
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`petition filed under section 311 and any response under section 313 shows that
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`there is a reasonable likelihood that the Petitioner would prevail with respect to at
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`least 1 of the claims challenged in the petition.” 35 U.S.C. §314(a) (2013). This
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`requirement, instituted with the passing of the America Invents Act, is a
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`heightened standard.1
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`
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`1 The “reasonable likelihood” standard was intended by Congress to be a
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`substantially higher barrier to patent validity challenges than the former
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`“substantial new question of patentability” test used for inter partes reexamination
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`proceedings. See H.R. Rep. No. 112-98 (part 1) at 47 (2011) (“The threshold for
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`initiating an inter partes review is elevated from ‘significant new question of
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`patentability’ – a standard that currently allows 95% of all requests to be granted –
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`to a standard requiring Petitioners to present information showing that their
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`challenge has a reasonable likelihood of success.”). Accordingly, inter partes
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`7
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`The Petitioner challenges claims 17-19, 22-24 and 28 of the ’251 Patent
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`based on a collection of markedly distinct references, U.S. Patent No.4,339,798 to
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`Hedges (“Hedges”) (Zynga Ex. 1007); U.S. Patent No. 3,668,312 to Yamamoto
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`(“Yamamoto) ( Zynga Ex. 1008); U.S. Patent No. 4,107,735 to Frohbach
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`(“Frohbach”) (Zynga Ex. 1009); and U.S. Patent No. 4,204,206 to Bakula et al.
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`(“Bakula”) (Zynga Ex. 1010). As shown below, the Petitioner fails to establish
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`that there is a reasonable likelihood it will prevail as to at least one challenged
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`claim and therefore the petition should be rejected.
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`A. The Petition Fails to Establish a Reasonable Likelihood that
`Claim 17 is rendered unpatentable for obviousness over Hedges in
`View of Yamamoto
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`The standard for obviousness is whether “the differences between the
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`subject matter sought to be patented and the prior art are such that the subject
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`matter as a whole would have been obvious at the time the invention was made to a
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`person having ordinary skill in the art.” 35 U.S.C. § 103. The analytical
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`framework originally set forth in Graham v. John Deere, Co., 383 U.S. 1 (1966),
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`review is available only in exceptional cases where serious doubts about the
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`patent’s validity are raised and where a prima facie case has been established by
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`the petitioner. See 157 Cong. Rec. S1375 (Mar. 8, 2011) (statement of Sen. Kyl
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`(D-Ariz)).
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`and reaffirmed in KSR Int’l Co. v. Teleflex Inc., 127 S.Ct. 1727 (U.S. 2007),
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`involves factual determinations about the relevant prior art and the differences, if
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`any, between the claimed invention and the relevant art. A determination of
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`obviousness must be supported by a detailed and reasoned basis so as to avoid
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`subjectivity and hindsight reconstruction. See KSR, 126 S.Ct. at 1741 (“rejections
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`cannot be sustained by mere conclusory statements; instead, there must be some
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`articulated reasoning with some rational underpinning, a showing of an ‘apparent
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`reason to combine’ multiple references may be required”) [cite omitted]).
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`Significantly, the analysis must take into account all claim limitations in
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`order to evaluate the “invention as a whole” as the statute mandates. 35 U.S.C. §
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`103. A prima facie case of obviousness fails if the references, alone or in
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`combination, fail to teach or suggest the invention as claimed including all
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`limitations. See In re Fine 837 F.2d 1071, 1075 (Fed. Cir. 1988). Further, it is
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`well settled that all words in a claim must be considered in judging the
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`patentability of that claim against the prior art. In re Lowry, 32 F.3d 1579, 32
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`USPQ.2d 1031, 1034 (Fed. Cir. 1994) (all claim limitations must be considered)
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`(citing In re Gulack, 703 F.2d 1381, 217 USPQ 401, 405 (Fed. Cir. 1983); see also
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`M.P.E.P. §§ 2141.02 (“The Claimed Invention as a Whole Must be Considered”),
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`2143.03.
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`The Petitioner challenges claim 17 of the ’251 Patent under 35 U.S.C. §
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`103(a) based on Hedges in view of Yamamoto. Petition at 9-20.
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`Hedges discloses a remote gaming system containing a croupier station, a
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`credit station and a player game station remotely located from the croupier and
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`credit stations. Ex. 1007 at Abstract. These stations operate together to provide
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`players at the game stations with remote access to casino games, such as craps,
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`roulette, or keno. Id. At the croupier station, the croupier manages the play of
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`these games, including inputting game results, which then are displayed to the
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`players at the game station. Id. at Col. 13, ll. 50-53. The credit station operates as
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`a central controller in the interface between the croupier station and a plurality of
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`game stations. For instance, the credit station receives wagers from player game
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`stations and receives game results from the croupier station, which it then
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`distributes, including the result of each bet, to each respective game station. Col.
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`8, ll. 10-20; Col. 13, ll. 58-59.
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`Yamamoto is a “Television Telephone System” allowing for subscriber-to-
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`computer communication. Ex. 1008 at Abstract. The receiving station includes a
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`television, a telephone, and an input device for making selections to request
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`information. Id. at Col. 3, ll. 32-43. The information could be, for example, a
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`diagram of train seats available for travelers. Id. at Col. 8, ll. 39-73. Thus, a
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`subscriber can make a request for train availability via his telephone. Id. at Col. 8,
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`10
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`IPR2013-00171
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`ll. 39-46. In response, the transmitting side computer transmits a diagram showing
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`seat availability. Id. Audio may be transmitted saying “Please select your seat for
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`reservation.” Id. at Col. 8, ll. 49-54. The subscriber can then use a light diode pen
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`to select a seat from the seat diagram displayed on the screen. That information is
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`sent back to the transmitter to reserve the seat. Id. at Col. 54-64. As a result, an
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`updated seating diagram is generated at the remote transmitting computer and
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`communicated to the receiver station reflecting that the selected seat is reserved.
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`Id. at Col. 8, ll. 61-75.
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`The petition fails to demonstrate that claim 17 is rendered unpatentable for
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`obviousness over Hedges and Yamamoto. The Petitioner, in particular, challenges
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`the claim based on an inconsistent and oftentimes contradictory reading of the
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`primary reference, Hedges. The petition indiscriminately cherry-picks sentences
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`from the reference in cobbling together the proposed rejection. When viewed as a
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`whole, the Petitioner’s proposed rejection is unsupportable.
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`The Petitioner, for example, fails to demonstrate that Hedges teaches
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`receiving remotely originated data from the remote data source based on said step
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`of contacting to serve as a basis for displaying said video presentation. The
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`petition relies on Hedges’ activation of its player game station 10 after the credit
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`station verifies the user’s credit card as teaching this step. Petition at 13. The
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`petition argues that in response to the activation of the player station, “the credit
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`11
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`IPR2013-00171
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`station 9 sends commands to the player station to clear the display for a new
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`game.” Petition at 14. The command to clear the display, according to the
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`petition, teaches the receiving of remotely originated data. There are several flaws
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`with this argument, any one of which is sufficient to defeat Petitioner’s argument.
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`First, Hedges does not disclose that upon the activation of the player station,
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`a command is sent to the player to clear the display. Rather, the reference merely
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`describes that “[i]f the player station receives authorization to proceed, the player
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`station 10 asks the player for game selection via a message on the playboard.” Ex.
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`1007 at Col. 12, ll. 66-68. Furthermore, the reference describes that the croupier
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`must first press a start key at the croupier station when he or she wishes to start the
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`game and only then is a command sent to the credit station and the player station to
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`clear the display for a new game. Id. at Col. 13, ll. 14-19. Thus, Hedges’ player
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`station does not receive, based on the contacting step, remotely originated data that
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`serve as a basis for displaying a video presentation, as presently claimed.
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`Second, the Petitioner fails to demonstrate that a command to the player
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`station to clear the display for a new game teaches remotely originated data that
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`serve as a basis for displaying a video presentation. There is no evidence that
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`supports this contention. For example, nothing in Hedges suggests that the
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`command to clear the screen is processed in order to generate a locally generated
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`image.
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`12
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`While the petition picks out other instances of game display to argue that the
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`Hedges teaches the receiving of remotely originated data to serve as a basis for
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`displaying the video presentation, these instances do not teach that remotely
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`originated data is received based on the step of contacting the remote data source.
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`Stated another way, the alleged remotely originated data in these cited examples
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`are not received in response to the activation of the player station. Petitioner’s
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`argument fails because it is not based on a single, coherent application of the
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`reference to the claim. The reference must be applied in accordance with the claim
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`language, including language linking claim limitations. Asserting that “contacting
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`a remote data source” is operation A in Hedges and, in the next breath, that
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`“receiving based on said step of contacting said remotely originated data” is not
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`based on operation A, but is based on a completely different operation B, cannot
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`sustain Petitioner’s argument.
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`The Petitioner, furthermore, fails to demonstrate that Hedges teaches
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`executing processor instructions to process the remotely originated data and the
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`user specific data at the video apparatus in order to generate the locally generated
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`image. The Petitioner argues that Hedges teaches this step in generating a gaming
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`playboard 40 by processing data received from the credit station (the alleged
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`remotely originated data) and by processing “user input to the player station” (the
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`alleged user specific data). Petition at 14.
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`IPR2013-00171
`Patent No. 7,734,251 B1
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`The Petitioner’s proposed rejection breaks down entirely here. Prior to its
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`analysis of this claim limitation, the proposed rejection relies on credit card
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`information and user input to activate the station as the alleged user specific data.
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`The petition, for example, describes that Hedges teaches contacting a remote data
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`source after said step of receiving said user specific data with Hedges’ game
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`station contacting the credit station to “authenticate the [user specific data]
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`information and approve activation of the station.” Petition at 13. Then, to teach
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`the step of receiving from said remote data source based on said step of contacting
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`said remotely originated data to serve as a basis for displaying said video
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`presentation, the petition contends that the credit station sends data to activate the
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`player station and to send a clear screen command. Petition at 13-14.
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`Yet, in attempting to show the step of executing processor instructions to
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`process remotely originated data and user specific data, the Petitioner, suddenly
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`changes the alleged “user specific data.” Instead of referring to the credit card
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`information or user input for station activation relied upon as disclosing the
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`previous limitations, the petition switches course and vaguely refers to a user
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`wager selection as the alleged “user specific data” in analyzing the executing step.
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`Petition at 14. The Petitioner does not reconcile this disconnect. The Petitioner
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`does not attempt to explain how a wager selection fits within the Petitioner’s
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`analysis of the first three steps of the claim and, indeed, it is not clear how the
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`14
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`IPR2013-00171
`Patent No. 7,734,251 B1
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`selection of the wager could fit within the station activation process. For instance,
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`Hedges, does not teach (nor does it make sense) that a wager selection can be
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`entered before the activation of the station.
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`In addition, the petition fails to reference any portions of Hedges wherein
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`remotely originated data and user specific data are processed in order to generate
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`the locally generated image. For instance, the Petitioner neither explains nor cites
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`to any portion of Hedges that specifically describes that the RGT firmware
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`processes both types of data in generating the gameboard 40.
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`The frailty of Petitioner’s challenge is especially apparent in its attempt to
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`demonstrate that the references teach the step of simultaneously displaying the
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`locally generated image and the image received from the remote video source at
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`the video output device. The Petitioner specifically refers to Hedges’ gaming
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`playboard 20 and TV monitor 21 as teaching this step. The plain and ordinary
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`reading of this limitation within the context of the claims, even under the broadest
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`reasonable interpretation, however, does not allow for Petitioner’s attempt to
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`interpret Hedges’ two physically separate display devices as teaching the claimed
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`display at a video output device.
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`Petitioner further fails to demonstrate that Hedges teaches receiving audio
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`which describes information displayed in said video presentation and outputting
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`the audio at said video apparatus before ceasing to display said locally generated
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`15
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`video image. The petition points to Hedges’ receiving of an input from a coaxial
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`cable system and essentially argues in ipse dixit fashion that there would be audio
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`received from the croupier station. Petition at 12 (“video monitor 21 would
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`therefore include an audio receiver”).
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`However, the reference does not actually disclose that audio is
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`communicated to the video monitor 21 over this coaxial connection for output and
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`the petition cannot cite to any actual description of audio being delivered at the
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`player station. For instance, the reference does not disclose any “dealers voice
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`[that] describes the dealers action,” as the petition alleges. Petition at 15. It is just
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`as likely an inference that audio would not be needed at the game station of
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`Hedges because the dealer actions are displayed on the playboard. For example,
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`when no more bets can be placed, the playboard displays the message “NO MORE
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`BETS” on the gameboard. Ex. 1007 at Col. 13, ll. 37-39
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`Recognizing this deficiency, the Petitioner relies on Yamamoto to teach the
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`claimed receiving and outputting of audio. The Petitioner, however, fails to
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`identify a reason why a person of ordinary skill in the art would combine the
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`casino game system of Hedges with Yamamoto’s seat reservation system. It is not
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`at all clear why a person of ordinary skill in the art would modify Hedges to
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`“receiv[e] and play[] voice announcement[s] that describe what is being displayed
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`in the seat reservation image.” Petition 15. As described above, there is no need
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`for sound to be received at the game station and outputted, because game action is
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`already communicated and displayed on the playboard. There is no discernible
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`benefit that would be recognized by a person of ordinary skill in the art. Moreover,
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`in the system of Yamamoto, receiver stations do not receive audio over a coaxial
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`cable so that the combination would be inoperable. Furthermore, the receiver
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`stations of Yamamoto contain audio circuits that process multi-frequency coded
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`audio signals. The closed circuit video monitor 21 would not be able to process
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`the audio signals of Yamamoto.
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`For the foregoing reasons, the Petitioner has failed to demonstrate that there
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`is a reasonable likelihood that it will prevail as to at least one claim based on its
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`proposed rejection over Hedges and Yamamoto under 35 U.S.C. § 103(a).
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`B.
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`The Petition Fails to Establish a Reasonable Likelihood that
`Claim 17 is rendered unpatentable for obviousness over Hedges
`and Yamamoto in view of Frohbach
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`Petitioner recognizes that the combination of Hedges and Yamamoto does
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`not teach (among other things, as noted in Section A) the step of simultaneously
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`displaying said locally generated image and said image received from said remote
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`video source at said video output device, wherein said at least some information
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`content of said locally generated image is displayed. So the petition goes on to
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`cite to Frohbach in an effort to revive its challenge of claim 17, now based on an
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`17
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`unlikely three-way combination of Hedges and Yamamoto in view of Frohbach.
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`Petition at 20-23.
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`Here, the Petitioner does not contend that Frohbach makes up for the
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`deficiencies of Hedges and Yamamoto identified in Section II.A. Hence, even if
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`the teachings of Frohbach asserted in the Petition were accepted as fact, it remains
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`the case that the combined teachings of Hedges, Yamamoto and Frohbach still
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`would not yield the subject matter recited in claim 17 and therefore, the claim
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`remains patentable over the alleged combination for at least this reason.
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`Frohbach is directed to a television audience survey system. In response to a
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`television broadcast, individual viewers can register their reactions using a remote
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`control device. Ex. 1009 at Abstract. The reaction information is transmitted to a
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`remote interrogatory device, which collects the information received from the
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`viewers. Id. at Col. 6, ll. 4-16; Col. 8, ll. 1-24.
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`Petitioner fails to demonstrate that Frohbach teaches simultaneously
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`displaying the locally generated image and the image received from the remote
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`video source at the video output device. The Petitioner refers to a “pictorial
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`representation” displayed on a television set that contains a graduated bar graph
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`describing the collected viewer reactions. Petition at 21-22 (citing to Ex. 1009 at
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`Col. 15, ll. 7-33; Fig. 4). For instance, the bar graph may be displayed with a
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`IPR2013-00171
`Patent No. 7,734,251 B1
`Atty. Docket: PMC-007
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`television show and may indicate the number of positive reactions received for the
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`television show. Id.
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`The Petitioner contends that the bar graph along with the television show
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`teaches a generated image and an image from a remote video source. Petition at
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`22. Even if this is taken as true, the limitation is not taught by the reference, as the
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`claim specifically requires that the simultaneous display includes a locally
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`generated image. The Petitioner’s omission of “locally” is telling. Indeed, the
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`reference does not describe that the bar graph is locally generated and
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`simultaneously displayed with the television broadcast. Rather, the reference
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`describes that after all of the viewer reactions are received and collected at the
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`remote interrogatory device, the remote interrogatory device processes this data
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`and generates the television broadcast that includes the television show and the bar
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`graph:
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`As its name implies, the block and bar generator 198 generates
`the requisite signals for realizing the block displays 25" to 28" and the
`bar displays 169 and 171 in the video display 161 as shown in FIG. 4.
`A video processor 200 provides the block and bar generator 198 with
`horizontal drive (HDR) and vertical sync (VERT) signals, and the
`block and bar generators 198, in turn, provides the video processor
`200 with bar or block number signals (BKNR) and bar ena