`Trials@uspto.gov
`571-272-7822
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`Date Entered: July 25, 2013
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`UNITED STATES PATENT AND TRADEMARK OFFICE
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`_____________
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`BEFORE THE PATENT TRIAL AND APPEAL BOARD
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`____________
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`ZYNGA INC.
`Petitioners
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`v.
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`PERSONALIZED MEDIA COMMUNICATIONS, LLC
`Patent Owner
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`
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`Case IPR2013-00164 (SCM)
`Patent 7,797,717 B1
`____________
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`Before SALLY C. MEDLEY, KARL D. EASTHOM, and JONI Y. CHANG,
`Administrative Patent Judges.
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`EASTHOM, Administrative Patent Judge.
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`SCHEDULING ORDER
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`IPR2013-00164
`Patent 7,797,717 B1
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`A. DUE DATES
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`This order sets due dates for the parties to take action in this trial. The
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`parties may stipulate to different dates for DUE DATES 1 through 3 (earlier or
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`later, but no later than DUE DATE 4). A notice of the stipulation, specifically
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`identifying the changed due dates, must be promptly filed. The parties may not
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`stipulate to an extension of DUE DATES 4-7.
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`In stipulating to different times, the parties should consider the effect of the
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`stipulation on times to object to evidence (37 C.F.R. § 42.64(b)(1)), to supplement
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`evidence (37 C.F.R. § 42.64(b)(2)), to conduct cross-examination (37 C.F.R. §
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`42.53(d)(2)), and to draft papers depending on the evidence and cross-examination
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`testimony (see Section B).
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`The parties are reminded that the Testimony Guidelines appended to the
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`Trial Practice Guide, 77 Fed. Reg. 48756, 48772 (Aug. 14, 2012) (Appendix D),
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`apply to this trial. The Board may impose an appropriate sanction for failure to
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`adhere to the Testimony Guidelines. 37 C.F.R. § 42.12. For example, reasonable
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`expenses and attorneys’ fees incurred by any party may be levied on a person who
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`impedes, delays, or frustrates the fair examination of a witness.
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`1. DUE DATE 1
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`The patent owner may file—
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`a. A response to the petition (37 C.F.R. § 42.120), and
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`b. A motion to amend the patent (37 C.F.R. § 42.121).
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`The patent owner must file any such response or motion to amend by DUE
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`DATE 1. If the patent owner elects not to file anything, the patent owner must
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`arrange a conference call with the parties and the Board. The patent owner is
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`2
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`IPR2013-00164
`Patent 7,797,717 B1
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`cautioned that any arguments for patentability not raised and fully briefed in the
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`response will be deemed waived.
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`2. DUE DATE 2
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`The petitioner must file any reply to the patent owner’s response and
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`opposition to the motion to amend by DUE DATE 2.
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`3. DUE DATE 3
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`The patent owner must file any reply to the petitioner’s opposition to the
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`patent owner’s motion to amend by DUE DATE 3.
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`4. DUE DATE 4
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`a. The petitioner must file any motion for an observation on the cross-
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`examination testimony of a reply witness (see Section C) by DUE DATE 4.
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`b. Each party must file any motion to exclude evidence (37 C.F.R
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`§ 42.64(c)) and any request for oral argument (37 C.F.R. § 42.70(a)) by DUE
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`DATE 4.
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` 5. DUE DATE 5
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`a. The patent owner must file any reply to a petitioner observation on cross-
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`examination testimony by DUE DATE 5.
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`b. Each party must file any opposition to a motion to exclude evidence by
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`DUE DATE 5.
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`3
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`IPR2013-00164
`Patent 7,797,717 B1
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`6. DUE DATE 6
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`Each party must file any reply for a motion to exclude evidence by DUE
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`DATE 6.
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`7. DUE DATE 7
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`The oral argument (if requested by either party) is set for DUE DATE 7.
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`B. CROSS-EXAMINATION
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`Except as the parties might otherwise agree, for each due date—
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`1. Cross-examination begins after any supplemental evidence is due. 37
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`C.F.R. § 42.53(d)(2).
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`2. Cross-examination ends no later than a week before the filing date for
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`any paper in which the cross-examination testimony is expected to be used. Id.
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`C. MOTION FOR OBSERVATION ON CROSS-EXAMINATION
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`A motion for observation on cross-examination provides the petitioner with
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`a mechanism to draw the Board’s attention to relevant cross-examination
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`testimony of a reply witness, since no further substantive paper is permitted after
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`the reply. See Office Trial Practice Guide, 77 Fed. Reg. 48756, 48768 (Aug. 14,
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`2012). The observation must be a concise statement of the relevance of precisely
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`identified testimony to a precisely identified argument or portion of an exhibit.
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`Each observation should not exceed a single, short paragraph. The patent owner
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`may respond to the observation. Any response must be equally concise and
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`specific.
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`4
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`IPR2013-00164
`Patent 7,797,717 B1
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`DUE DATE APPENDIX
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`DUE DATE 1…………….……………………………...October 25, 2013
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`Patent owner’s response to the petition
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`Patent owner’s motion to amend the patent
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`DUE DATE 2…………………………………………….January 24, 2014
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`Petitioner’s reply to patent owner response to petition
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`Petitioner’s opposition to motion to amend
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`DUE DATE 3……………………………………………February 24, 2014
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`Patent owner’s reply to petitioner opposition to motion to amend
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`DUE DATE 4……………………………………………..March 17, 2014
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`Petitioner’s motion for observation regarding cross-examination of reply
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`witness
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`Motion to exclude evidence
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`Request for oral argument
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`DUE DATE 5……………………………………………..March 31, 2014
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`Patent owner’s response to observation
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`Opposition to motion to exclude
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`DUE DATE 6……………………………………………April 7, 2014
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`Reply to opposition to motion to exclude
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`DUE DATE 7……………………………………………April 22, 2014
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`Oral argument (if requested)
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`5
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`IPR2013-00164
`Patent 7,797,717 B1
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`For PETITIONER:
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`David Cochran
`Joseph Sauer
`Louis Touton
`David Wu
`Jones Day
`dcochran@jonesday.com
`jmsauer@jonesday.com
`lltouton@jonesday.com
`dwwu@jonesday.com
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`For PATENT OWNER:
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`Thomas Scott, Jr.
`Stephen Schreiner
`Goodwin Procter LLP
`tscott@goodwinprocter.com
`sschreiner@goodwinprocter.com
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`6
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