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`in A first look at the most eagerly anticipated gizmo ever.
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`V“
`WE SLEEVEQ§
`by Steven Levy
`
`SEC‘lAastgjffmg p.m. PT June 26, 2007
`June 26, 2007 — A couple of weeks ago I went to
`Pittsburgh for what I thought would be a clay
`trip. Since I was headed back that evening, I
`didn’t take my laptop, but because of
`thunderstorms across the Eastern Seaboard, my
`sojourn turned into an overnight stay. So I had
`an opportunity to give a good workout to
`something I had received the previous day: a
`review unit of Apple’s eagerly awaited (boy,
`
`one
`Kalth Bedford/Reuters
`that's an understatement) iPhone.
`_
`5
`ty
`Object of Desire: Apple fans await Friday's launch
`Education
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`The Boomer Files
`June 29, at noon ET, about the launch of Apple's
`
`
`
`Enter your
`y and State
`
`
`First Look: Test Driving the iPhone - Newsweek Technology - MSNBC.com
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`During my travels and airport delays, I was able
`
`l DIS
`
`En'iel‘ QueStion
`
`
`
` L...
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`First Look: Test Driving the iPhone - Newsweek Technology - MSNBC.com
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`http://\Ar'ww;1nsnbc.msncom/id/l 9444948/site/newsweek/page/O/
`
`0 keep up with my e-mail, negotiate my way ar01
`get tips on the city from an old friend whose numl
`wave handy, check the weather conditions in New
`York and D.C., monitor baseball scores and
`alogs, listen to an early Neil Young concert and
`amuse myself with silly YouTube videos and an
`episode of “Weeds,” all on a single charge before
`he battery ran down. Now, just about all those
`hings could have been done by devices that are
`already out on the market. But considering I’d
`wad the iPhone for just a day, and never taken a
`glance at a manual, it was an impressive
`introduction.
`In contrast, I’ve had a Motorola
`wandset for two years and am still baffled at its
`weird approach to Web browsing and
`messaging. What’s more, with the exception of
`earning to type on the iPhone, which requires
`some concentration, doing all those things on
`hat five—ounce device was fun, in the same way
`hat switching from an old command-line
`interface to the Macintosh graphical user
`interface in the mid—19805 was a kick. And when
`showed the iPhone to people during that trip
`and in the days afterward—especially people
`under 25—the most common reaction was, “1
`wave to have this," sometimes followed by a
`quick, if alarmingly reckless, consideration of
`what might need to be pawned in order to make
`he purchase.
`
`
`
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`Zof8
`
`And there it is: one of the most hyped consumer
`Jroducts ever comes pretty close to justifying the
`Jombast. Apple has a history of using
`cutting—edge technology, slick design and friendly
`software to break the common logjam in which
`our machines have the capability to perform
`certain tasks, but developers haven’t figured out
`how to make the experience easy, even
`pleasurable, for users. That’s one reason why
`people, especially the tens of millions who love
`iPods, have been so eagerly awaiting the iPhone.
`“Everyone we talk to hates their phones—it’s
`universal,” Steve Jobs told me on a call to my
`iPhone a couple of days ago.
`(The control-freaky
`Apple CEO was just checking up to see how I was doing.) If you’re
`looking for quibbles, flaws and omissions, you’ll certainly find them in
`this first version of the iPhone.
`(I’ll get to these below.) But the bottom
`line is that the iPhone is a significant leap. It’s a superbly engineered,
`cleverly designed and imaginatively implemented approach to a
`problem that no one has cracked to date: merging a phone handset, an
`Internet navigator and a media player in a package where every
`component shines, and the features are welcoming rather than
`foreboding. The iPhone is the rare convergence device where things
`actually converge.
`
`
`
`“3:",
`
`
`
`E?L:h';(:iii‘(: To MC‘C-‘f-st
`
`3"- ?imi LIE-3T
`
`E: BFYGR
`
`
`
`Eleanor Clift on Dick Cheney's Dangerous
`Influence
`Ansen on 'Ratatouille'
`Paula Abdul’s Reality
`A Werner Herzog Action Movie
`Stuart Taylor on Race and the Court
`
`advertisement
`
`
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`First Look: Test Driving the iPhone - Newsweek Technology - MSNBC.com
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`http://\Ar'ww.msnbc.msn.001n/id/1 9444948/site/newsweek/page/O/
`
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`PARTN E RS
`
`mslxlnglerpos
`
`
`
`
`
`Well before you turn on the iPhone it’s clear that this is a phone apart.
`The first difference takes place at the store (you can buy these only at
`Apple stores or retail outlets of network carrier AT&T, for the
`wallet—busting sum of $500 or $600, depending on whether you get 4 or
`8 gigabytes worth of flash memory).
`Instead of going through the
`usual complicated contract signing and credit—vetting ceremony with a
`ast—talking and slow—processing salesperson, Apple has come up with a
`startling idea: you simply buy the thing and go home. Then you open
`up the snugly fit black box—the design blitz at Apple begins with the
`Jackaging— and take out the handset.
`It’s a classic example of the
`Apple look: slim, shiny and elegant. As it did with MP3 players, Apple
`was made even its most stylish competitors look like Soviet-issue
`contraptions. The iPhone has but a single button on the front—its sole
`unction is to return you to the menu. The only other controls are a
`small sleep—wake switch on the top and a volume meter and
`ring/vibration switch on the side; they protrude so slightly that you can
`wardly see them.
`
`
`
`Setup is a snap. As with the iPod, the device is a satellite of Apple's free
`iTunes software. Plug the iPhone into a computer with your iTunes
`ibrary (Mac or Windows) and the automatic sync function not only
`carries over your songs, videos and movies on iTunes library, but also
`shotos, your contacts and calendar items.
`It also copies your e-mail
`address book and information onto your phone. This is one of the few
`shones that easily imports your information from your PC; because this
`is usually such a painful process, the vast majority of people with
`mobile phones never get around to moving over all their contact and
`calendar items. Signing up for phone service is easily handled in a
`straightforward process through the iTunes store. The only scary part
`comes when you have to provide a Social Security number to establish
`your credit, but Apple assures me that the data isn't retained. Prices
`are those of the standard AT&T plans, $60, $80 or $100 a month,
`cepending on how many minutes. All the plans include unlimited data
`for e—mail and Internet. When I went through it I was unable to move
`my current mobile phone number to the device, but Apple tells me that
`his will be implemented by the time the phone launches on Friday.
`
` carome.
`
`l-it the wake button on top, use your finger to swipe an unlock (the
`iPhone is otherwise dormant so it won't accidentally turn on in your
`pocket and wind up calling the boss or playing a Jay-Z song). When the
`menu screen appears, you get a first indication of how Apple has
`c everly managed to compress tasks best done on a large screen or a
`full—featured laptop into that tiny piece of silicon real estate. Apple does
`his in part by implementing a tactile vocabulary full of swipes, pinches,
`stretches and taps on its vaunted “multi-touch” screen. One of the
`greatest strengths of the iPhone is its stunning 3.5-inch display, which
`takes up almost the entire surface of the front, ringed by a halo of
`Using sensors, the iPhone can automatically switch from
`vertical “portrait" orientation to horizontal “landscape” mode, allowing
`better access to Web pages and the proper orientation to movies.
`Those tools are utilized in four keynote applications and (so far) 11
`other programs included in this launch version. Here’s a partial
`rundown:
`
`Phone. Did I mention that you can make phone calls with this thing?
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`The iPhone has an excellent implement of state—of—the-art features like
`integrating contacts with the phone function. Plus, the phone allows you
`to merge up to five conversations into a conference, and a great feature
`called Visual Voicemail lets you view on screen all the voice messages
`left for you to play back in the order you choose. Apple also includes a
`special version of their white earbuds with a tiny microphone on one
`wire. Those buds don’t fit my ears well, but there will be plenty of
`third—party alternatives.
`I tried the Bluetooth-enabled Jawbone
`headset, as well as a Shure headphone adapter with a microphone
`along with its noise—blocking earbuds.
`
` Courtesy Apple
`
`All in One: The iPhone is works as a topnotch phone, Web browser,
`mp3 player and more
`
`Another nice touch: when the phone is at your cheek, the screen goes
`dormant. But when you lower the phone to tap in some numbers in a
`voice mail system, the screen reappears to take in your input. You can
`also play with other applications while you talk. (One weird effect: if
`you’ve been using the iPhone a lot it feels warm on your cheek. Not
`laptop-catch—on—fire hot. But still.) A quibble: Apple offers a range of
`nice if not show-stopping ring tones, but wouldn’t it have been
`awesome if the iPhone let you choose snippets of songs in your iTunes
`library as ringtones?
`
`E-mail. The best thing about the way this handles e—mail is that the
`message content shows up vividly.
`It nicely manages JPEGs, HTML and
`PDFs.
`(The iPhone can also open Word and Excel attachments, though
`you can’t edit them.)
`In short, e-mail looks more like you’re working
`on a computer than a clunky phone.
`I had some problems with one of
`my accounts—sometimes the mail was blocked, other times it wouldn’t
`send outgoing mail. Apple looked into it and told me that it has
`something to do with my ISP blocking Port 25. Their engineers
`suggested a fix and said that this was something that would probably
`be addressed in an update. Still, this is an explanation someone paying
`$500 for an e-mail device shouldn’t have to hear. It remains to be seen
`whether corporate information technology specialists will embrace the
`iPhone for their users. Because the iPhone has to prove itself as easy
`to use as RIM’s breakout hit (see my notes on keyboarding below), it’s
`going to be an uphill climb for Apple to pry the devices away from the
`Crackberry-heads, even if Blackberry mail is ugly by comparison.
`iPod. Jobs calls the iPhone the “best iPod we ever made.”
`It’s
`certainly the one that most beautifully displays videos and movies, and
`
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`
`it’s fun to turn the iPod sideways and see “cover flow,” the array of
`album covers already familiar to iTunes users. Also, the new way of
`navigating—swiping down your song list or fast—browsing by skimming
`your finger on a vertically arranged alphabet on the right of the
`screen—is a superior interface. But the best iPod? Workout lovers
`will want to keep their Nanos and Shuffles for the gym. And heavy
`music users accustomed to 30 or 80 gigabytes of storage will be
`unhappy at the limited capacity of the iPhone.
`(Of the 8 gigs on my
`iPhone, I now have 669 songs, one three—hour movie, three half-hour
`television episodes, 361 photos, and a bit of “other,” meaning e—mail
`and contacts.
`It’s almost full.) Possibly, those considering an iPhone
`might be daunted at the idea of having to carry it around in addition to
`their current iPod. Also, I was disappointed that Apple didn’t
`implement a way to buy songs or videos directly from the iPhone—you
`have to synch them from iTunes on a PC first. What’s the use of having
`Wi-Fi on an iPod if you can’t go to the iTunes store?
`
`Safari. Web-browsing is where the iPhone leaves competitors in the
`dust.
`It does the best job yet of compressing the World Wide Web on a
`palm—size device. The screen can nicely display an entire Web page,
`and by dragging, tapping, pinching and stretching your fingers you can
`zero in on the part of the page you want to read. Web pages you
`wouldn’t dare go to on other phones are suddenly accessible, though
`those that require Flash, Windows Media or Real Media formats won’t
`work. A clear, very readable implementation of bookmarks helps you
`get to your favorites without typing.
`
`It’s very simple to send SMS text messages with
`Other Applications.
`Apple’s custom application—identify the contact and type the message
`as you do with Apple’s iChat app.
`It can also get very
`expensive—simply typing “yo” qualifies as one of the 200 SMS
`messages that come with your plan. (You can pay for extra texting.)
`It's disappointing that Apple didn't include an instant messaging
`application for the iPhone that easily lets you use AIM or other
`services. There are Web workarounds (I used a beta version of
`Heysan, a mobile instant messaging service) but they are nowhere near
`as what Apple would have done if it had used its skills to simply port
`iChat to the iPhone.
`
`On the other hand, Google Maps works wonderfully, taking full
`advantage of the touch screen, and integrating nicely with the phone
`function and even your contact list (you can instantly see where your
`friends live).
`It will expertly route a trip for you and even clue you in
`on the traffic density.
`
`The specially formatted YouTube videos work great on Wi-Fi, but can
`display in a lower quality when you’re not at a hotspot and are using
`AT&T’s EDGE network. At launch, only a small percentage of the
`millions of video will have been reformatted to work with the phone.
`(Fortunately for me, this included a couple of swell Amy Winehouse
`videos.) The fact is that YouTube without the long tail of hundreds of
`thousands of videos is barely worth the effort. But Google and Apple
`promise that by fall the entire collection will be available for iPhone
`streaming, and that users will be able to fill up every idle moment with
`unproductive glory.
`
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`First Look: Test Driving the iPhone - Newsweek Technology - MSNBC.com
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`http://www.msnbc.msncom/id/l 9444948/site/newsweek/page/O/
`
`The calendar works as you’d hope, with a charming odometer—style way
`of setting the time of appointments. The 2-megapixel camera works
`decently (though I sometimes hit the shutter unintentionally).
`It’s easy
`to send a picture, make it your wallpaper or—this is neat—assign it to a
`contact.
`(It would have been nicer to have one—touch posting to
`Flickr, Facebook, etc.) Photo display is terrific, and using the Photos
`application you swipe from one picture to the next, and can watch in
`either vertical or landscape mode. Other programs, like the stock ticker,
`weather and calculator, are useful and visually pleasing, but not
`groundbreaking additions.
`
`What about flaws? A lot of people considering the expensive plunge
`into iPhone—land have stated some specific worries, and two weeks of
`use has cast some light on these. First is the difficulty of using a virtual
`keyboard that pops up on the screen when it's time to enter text. The
`people at Apple rhapsodize about the intelligent keyboard. Steve Jobs
`boasted that he's pretty good at two—thumb typing, and several others
`at Apple claim that they are just as proficient as a Blackberry power
`user. So far, I’m nowwere close.
`It took me a couple of days to get
`used to hitting the rig 1t keys using a single finger. Maybe I’m a spaz,
`but I'm only beginning to get the hang of two—thumb typing.
`1 am
`impressed, though, with the iPhone’s ability to correct misspellings, and
`I’ve had the best resu ts by blasting through despite my mistakes and
`relying on the intelligence built into the system to correct my errors.
`That said, I think that for most consumers the keyboard issue may be
`overblown. People who see smart phones mainly as e—mail devices are
`a subset of the much oroader audience Apple is trying to reach. If you
`are considering a phone primarily to monitor and reply to mail, you
`may stick to your Blackberry.
`
`Others were worried hat the battery would wear out after a couple
`hours of use.
`Ifounc that unless I did a lot of video watching or Web
`browsing, 1 could generally last the clay, and then charge it overnight.
`One day I purposely ran the battery down; the iPhone winked out after
`14 hours, including six hours of talking, Web-browsing, music—listening
`and the viewing of an episode of “Weeds.”
`
`
`
`One more intractable problem is Apple’s decision to use the slower
`EDGE data network, as opposed to a faster 36 net.
`(As partial
`compensation the iPhone is designed to find the fastest network,
`especially Wi-Fi hotspots.) The EDGE network actually has two speeds,
`and when you're on the slower one, Web pages load up with what feels
`like dial—up speed.
`
`Another concern is that constant use of fingers on the touch screen will
`make it mucky.
`I’ve found that the glass screen cleans easily with a
`damp cloth or baby wipe. As for wear and tear, I’ve been jamming it in
`my pocket with keyrings, coins and pens, and so far it’s nearly as good
`as new.
`
`Apple is already working hard at improving this first version of the
`iPhone.
`I think the best way to make it more valuable would be to
`encourage outside developers to create new uses for it, and Apple has
`indicated that they are welcoming Web-based applications geared to
`their new device. But as the Google Maps program shows, the results
`of a separate client application created for the iPhone can be
`
`(ioffa’
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`First Look: Test Driving the iPhone - Newsweek Technology - MSNBC.com
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`
`spectacular, and I think the company will do well to keep those
`coming. Apple also is taking the unusual accounting step of not logging
`the revenues of iPhones all at once, but taking it over the length of the
`contract: it says this will enable it to keep improving the software and
`adding new applications.
`So the iPhone you buy now may have many
`more features and services by the end of your contract.
`
`Bottom line: In a sense, the iPhone has already made its mark. Even
`those who never buy one will benefit from its advances, as competitors
`have already taken Apple’s achievements as a wake-up call to improve
`their own products. But for all its virtues, the iPhone is still a risky
`venture because it’s yet to be proven that, despite the wow factor,
`millions of people are ready to pay several hundred dollars more than
`the going rate for phones—and in some cases, paying even more to bail
`out of their current mobile contracts. There’s also a potential backlash
`from those sick of the hype. During our iPhone conversation, however,
`Jobs professed that he wasn’t concerned about inflated hopes, and
`certainly not whether he would meet his own projections of 10 million
`sold in 2008: “I think we’re going to blow away the expectations."
`
`Certainly all those people lining up to buy iPhones will find their
`investment worthwhile, if only for the delight they get from dazzling
`their friends. They will surely appreciate the iPhone’s features and the
`way they are intertwined to present a unified experience. But in the
`future—when the iPhone has more applications and offers more
`So
`performance, with a lower price—buyers will find even more value.
`smart consumers may well wait for that day. But meanwhile they can
`only look with envy as the person sitting next to them to them on the
`subway, or standing ahead of them in the Whole Foods line, is enjoying
`the phone that finally fulfills the promise of people—friendly palm—top
`communication and computing.
`
`smegma/libs ts“; mewswaeea?
`|
`© 2007 Newsweek, Inc.
`
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`
`Posted By: Tom H. (6/29/2007 11:07:19 AM)
`Did you know... The author, Steven Levy,
`is also the author of: The Perfect Thing
`How the iPod shuffles...
`
`Reply to Comment
`Posted By: Susan Newell (6/28/2007 9:22:41 AM)
`I would like to see an "apples to apples" review. Compare this phone against the
`Blackberry...
`Reply to Comment
`Posted By: Martin Hill (6/27/2007 8:47:18 PM)
`Zees Cyber, PocketPC most definitely does not equal iPhone. My wife and I both
`
`
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`7 01'8
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`First Look: Test Driving the iPhone - Newsweek Technology - MSNBC.com
`
`http://www.msnbc.msn.com/id/ 19444948/site/newsweek/page/O/
`
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