Apple iOS battles back in market share struggle - Network World
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`Apple iOS battles back in market share struggle
`Flat Android growth and new carrier customers power iOS market share gains, study says.
`
`By Jon Gold, Network World
`July 08, 2013 11:59 AM ET
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`Network World - Apple’s iOS is closing the gap on rival Android
`in the U.S. market, according to new statistics released today
`by Kantar Worldpanel ComTech, which says that the three
`months that ended in May 2013 saw iOS’ share of the
`American smartphone market grow by 3.5%.
`
`With both overall smartphone sales and Android’s share
`thereof remaining steady on a year-over-year basis, the gains
`made by iOS represent a closing of the gap between the two
`top mobile operating systems – the latter platform accounted
`for nearly 42% of sales, while Google’s Android remained on
`top with 52%. Windows Phone took a distant third place, with
`4.6%.
`
`[MORE APPLE: iPad 5 rumor rollup for the week ending July
`3]
`
`Kantar credits new iPhone 5 customers on T-Mobile for much of iOS’ growth – despite
`not being released until halfway through the three-month period, the device was T-
`Mobile’s top seller.
`
`“iOS’ strength on T-Mobile appears to be the ability to attract first time smartphone
`buyers, upgrading from a feature phone. Of T-Mobile consumers who bought an iOS
`device since it launched on the carrier, 53% had previously owned a feature phone, well
`above the market average of 45% of iOS owners who previously owned a feature
`phone,” said global consumer insight director Dominic Sunnebo in a statement.
`
`Interestingly, however, iPhone sales failed to arrest T-Mobile’s declining market share
`among U.S. carriers. Despite aggressive new marketing campaigns and differently
`structured service plans, T-Mobile remained in fourth place – last among major carriers
`– with 10% of the market. That represents a 3.4% decline compared to the same time
`period in 2012. Sprint accounted for 12%, while AT&T and Verizon took home 29% and
`34%, respectively.
`
`For Apple, however, the news is good – having gained ground despite the release of
`new flagship Android devices from Samsung and HTC, the bump the company is likely
`to get from the widely anticipated release of a new iPhone later this year could propel it
`even closer to parity with its main rival.
`
`Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.
`
`Read more about wireless & mobile in Network World's Wireless & Mobile section.
`
`http://www.networkworld.com/news/2013/070813-iphone6-ios-marketshare-apple-android-271583.html[7/17/2013 4:32:46 PM]
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`Apple iOS battles back in market share struggle - Network World
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`http://www.networkworld.com/news/2013/070813-iphone6-ios-marketshare-apple-android-271583.html[7/17/2013 4:32:46 PM]
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