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`BEFORE THE PATENT TRIAL AND APPEAL BOARD
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`FORD MOTOR COMPANY
`Petitioner
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`v.
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`VERSATA DEVELOPMENT GROUP, INC.
`Patent Owner
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`Case CBM2016-00101
`Patent No. 7,739,080
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`PATENT OWNER’S POWER OF ATTORNEY
`PURSUANT TO 37 C.F.R. § 42.10(b)
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`Mail Stop “PATENT BOARD”
`Patent Trial and Appeal Board
`U.S. Patent and Trademark Office
`P.O. Box 1450
`Alexandria, VA 22313-1450
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`CBM2016-00101
`Patent No. 7.739.080
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`Pursuant to 37 C.F.R. § 42.10(b), Patent Owner Versata Development
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`Group, Inc., having a principal place of business at 401 Congress Avenue, Suite
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`2650, Austin, TX 78701, hereby appoints the following practitioners as its
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`attorneys to transact all business in the United States Patent & Trademark Office
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`and Patent Trial and Appeal Board associated with the above-captioned Covered
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`Business Method (CBM) review. These attorneys include at least:
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`Robert Greene Sterne (Registration No. 28,912) (Lead Counsel)
`Michelle K. Holoubek (Registration No. 54,179) (Back-up Counsel)
`Salvador M. Bezos (Registration No. 60,889) (Back-up Counsel)
`Joseph E. Mutschelknaus (Registration No. 63,285) (Back-up Counsel)
`Jonathan Tuminaro (Registration No. 61,327) (Back-up Counsel)
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`Address:
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`STERNE, KESSLER, GOLDSTEIN & FOX P.L.L.C.
`1100 New York Avenue, NW
`Washington, DC 20005
`(202) 371-2600 (reception)
`(202) 371-2540 (facsimile)
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`Kent B. Chambers (Registration No. 38,839) (Back-up Counsel)
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`Address:
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`TERRILE, CANNATTI, CHAMBERS & HOLLAND, L.L.P.
`11675 Jollyville Road, Suite 100
`Austin, TX 78759
`(512) 338-9100
`(512) 345-7225 (facsimile)
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`CBM2016-00101
`Patent No. 7.739.080
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`Sharoon Saleem (Registration No. 63,711) (Back-up Counsel)
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`Address:
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`JONES & SPROSS, P.L.L.C.
`1605 Lakecliff Hills Ln., Suite 100
`Austin, TX 78732-2437
`(713) 446-0217
`(512) 355-1977 (facsimile)
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`Steven J. Mitby (pro hac vice to be requested) (Back-up Counsel)
`Iftikhar Ahmed (pro hac vice to be requested) (Back-up Counsel)
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`Address:
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`AHMAD ZAVITSANOS ANAIPAKOS ALAVI & MENSING P.C.
`1221 McKinney St.
`Houston, TX 77010
`(713) 655-1101
`(713) 655-0062 (facsimile)
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`FOR:
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` Versata Development Group, Inc.
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`SIGNATURE:
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`BY: Andrew S. Price
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`TITLE: Chief Financial Officer
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`DATE:
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