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`Ford And Trilogy Launch Web Company InformationWeek
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`Ford And Trilogy Launch Web Company InformationWeek
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`Ford Motor Co. today took the wraps off a partnership with Ebusiness software maker Trilogy Software Inc. to
`launch a company that will develop and operate Ford.com and its dealer Web sites.
`
`The new company, which hasn't been named yet, will focus on strengthening Ford's customer relationships
`through its brand sites, such as Jaguar, Lincoln, Mercury, and Volvo. Chris Porch, founder of Trilogy and CEO of
`the joint venture, says the new company will let Ford.com and all its dealer sites provide consumers with
`personalized information about their vehicles for as long they own their cars.
`
`Ford currently uses Trilogy configuration and pricing software on its online buying site. The new company will
`incorporate Trilogy's existing software with its Ecommerce platform to provide content management, needs
`analysis, and customerrelationship management.
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`Because of their existing relationship, the partnership makes sense for both companies, one analyst says.
`"Trilogy is a good company to go with because they have experience with quickly building products on demand
`for Fortune 500 companies," says Robert DeSisto, research director of CRM for Gartner Group.
`
`DeSisto adds, however, that Trilogy's shortcomings in Email response and campaignmanagement technology
`will force the new company to partner with other vendors to get these products and services. "Either Trilogy will
`have to start building these applications themselves, which is not likely, or the new company will have to buy
`thirdparty applications from other suppliers, possibly even Trilogy's competitors," he says.
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`The company will open its doors by late March. It will be based in Austin, Texas, and will have offices in
`Dearborn, Mich.; Irvine, Calif.; and Europe.
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`http://www.informationweek.com/fordandtrilogylaunchwebcompany/d/did/1008183
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`Versata 2008
`Ford v. Versata
`CBM2016-00100