`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
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`IBG LLC,
`INTERACTIVE BROKERS LLC,
`TRADESTATION GROUP, INC., and
`TRADESTATION SECURITIES, INC.,
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`Petitioners,
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`v.
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`TRADING TECHNOLOGIES INTERNATIONAL, INC.,
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`Patent Owner.
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`Case CBM2016-00054
`U.S. Patent 7,693,768 B2
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`DECLARATION OF MICHAEL BURNS
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`Table of Contents
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`BACKGROUND IN THE TRADING INDUSTRY ...................................2
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`INTRODUCTION AND BACKGROUND .................................................1
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`I.
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`II.
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`III. HARRIS BRUMFIELD & TRADING TECHNOLOGIES ...................... 4
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`IV. MD TRADER – INITIAL SALES ..............................................................8
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`V. MD TRADER AND COMPETITION ...................................................... 13
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`VI. CONCLUDING STATEMENTS ...............................................................15
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`I, Michael Burns, declare as follows:
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`I.
`INTRODUCTION AND BACKGROUND
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`1. My name is Michael Burns. I am over 18 years of age and I have
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`personal knowledge of the facts stated in this declaration and could competently
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`testify to them if asked to do so.
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`2.
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`I am currently self-employed as the founder and owner of Burns
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`Consulting Services LLC. At Burns Consulting, I provide consulting services and
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`training relating to trading, associated technologies for electronic trading, including
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`GUI tools, and the sales of such technologies in the trading industry.
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`II. BACKGROUND IN THE TRADING INDUSTRY
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`3.
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`I obtained as associates degree at Wright Junior College in 1986.
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`Following my completion of the program at Wright, my first job in the financial
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`industry was at Griffin Trading, initially as a runner and later as a phone clerk.
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`Runner and phone clerk were typical administrative support functions for trading at
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`the exchanges in the open outcry trading industry. These are often the introductory
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`roles for those interested in trading, and that was the case with me.
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`4.
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` After that, beginning around 1987, I was a broker assistant for about
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`three years for various brokers, while also going to night school at DePaul
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`University. At DePaul, I was pursuing a degree in business. As a broker assistant,
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`I was learning trading strategies while assisting a broker (for example, managing
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`orders, keeping track of positions, and documenting trades), who was trading in the
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`open outcry trading pits at the Chicago Board of Trade. Around that time, I read
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`many books and attended seminars to learn more about trading. Just having the
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`traders around, listening to what they were talking about and hearing what they
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`were interested in, was a highly educational experience.
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`5.
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`After that, I was a broker for about a year and a half, and at times I
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`also traded on my own account, using my own money. All of this trading activity,
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`whether as broker or my own account, took place in the open outcry trading pits at
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`the Chicago Board of Trade (“CBOT”).
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`6.
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`Eventually, I stopped brokerage and only traded for myself in the
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`open outcry pits in Chicago. I traded on my own account from 1992 until 1999.
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`The strategy I used, called spreading, was to analyze the prices of two products and
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`look for opportunities to buy or sell if one was too low or too high.
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`7.
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`During this period of time that I was trading on my own account, in
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`addition to trading in the open outcry pits, I eventually also became interested in
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`and started using various electronic systems for trading as they became available.
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`For example, the CBOT launched an electronic system for trading treasuries or
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`Board of Trade products during “off hours” (typically, a period of time after the
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`open outcry trading pits had closed for the day). The CBOT system that I used was
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`called “Project A.” In addition, in 1999, I started using a trading tool from RTS,
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`an independent software vendor (“ISV”) that was a competitor of TT at the time, to
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`trade on the Eurex exchange. I also used trading software provided by GL Trade
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`and Eurex in that same time frame. In the industry, we generally called the
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`software interfaces provided by the exchanges “green screens.” These exchange
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`and ISV provided screens used a grid format for displaying prices and quantities,
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`where the inside market never moved in the grid and the numbers (prices and
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`quantities) changed in the various cells making up the grid, including the fixed
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`inside market cells, as market updates were received. This type of screen was also
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`sometimes called a market grid or a dynamic grid. Screens of this sort, where the
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`inside market was displayed at a designated location, were the prevalent type of
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`trading screens at the time along with basic order tickets.
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`8.
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`During the time that I was using electronic systems for trading, I was
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`interested in the offerings from the growing number of vendors and the screens
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`provided by the exchanges that could be used for electronic trading, and I tried to
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`stay up to date on what was available. The interfaces that I used to input orders
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`were to me the most important part of these electronic systems—my success or
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`failure as a trader depended on the functionality offered by these interfaces. In
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`addition to the interfaces offered by vendors and the exchanges, I knew some
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`traders that were actually trying to develop their own trading GUI. I shared my
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`thoughts with them on what was needed in the trading GUI, based on my
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`experiences with what was available in the market. Despite our collective
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`knowledge about tools available in the industry and efforts to develop an improved
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`trading tool, we did not come up with anything like the GUI that Harris Brumfield
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`developed (discussed below). They eventually moved to Transmarket Group,
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`which was an FCM and also had a proprietary trading group, to trade and develop
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`their GUI. I eventually joined them at Transmarket. By this time (around 1999), I
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`was trading primarily through electronic systems, rather than the open outcry
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`trading pits. The trading screens that I was seeing at that time were attempting to
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`build upon, add bells and whistles, to the conventional market grid in which the
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`inside market was displayed at a fixed location on the screen.
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`III. HARRIS BRUMFIELD & TRADING TECHNOLOGIES
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`9.
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`I knew Harris Brumfield (“Harris”) because I traded against him in
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`the open outcry trading pits on the floor of the CBOT. He was a successful and
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`legendary trader, who was well known in the pits for his practice of trading
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`unusually large volumes. The banks would call down to their phone clerks on the
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`floor of the exchange and ask if Harris was in, when they had big volume to trade.
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`They wanted to make sure that he was there so they didn't have to execute in
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`smaller quantities. With Harris, they knew they could execute full amounts and
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`that Harris would basically take on the banks. Despite his incredible success in the
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`open outcry trading pits, Harris quit trading in the pits and switched to trading
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`using electronic systems. Harris left the pits a couple of years before I did. This
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`was a huge surprise to everyone, including me, due to his success and huge
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`presence in the pits.
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`10. When I started trading electronically full time, I would call Harris and
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`try and glean insight from him on electronic trading. At one point, around the
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`Spring of 2000, he called me and said he had developed his own trading GUI. He
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`offered to show it to me, and I of course accepted the invitation.
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`11. When I first saw the GUI that Harris had developed, I didn’t even
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`recognize what I was seeing—it was nothing like anything that I had ever seen
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`before. It was very different from the trading GUIs that I was used to seeing and I
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`had to spend some time trying to figure it out, even with Harris there to explain it
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`and show me how it worked. I recall that Harris had a huge monitor, which he
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`used for trading, and his trading GUI took up a lot more space on that monitor than
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`I was used to seeing. The GUI had a column of sequential prices and showed
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`columns for the bid and ask quantities that corresponded to those prices. The
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`numbers in the bid and ask columns were changing as market updates were
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`displayed, but the numbers in the price column were not changing. As a result, I
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`saw the market going up and down relative to the price column as the updates were
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`displayed.
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`12.
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`I soon realized that there were additional benefits beyond the
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`knowledge provided by seeing this market movement. Harris invited me to sit
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`down at his trading setup – it included a big chair placed in front of the huge
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`monitor. I was looking at Harris’ trading GUI and I picked up Harris’ mouse and
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`started clicking next to prices, trying to enter orders. Harris explained how to enter
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`orders, telling me to just click on the blue (bid column) to buy. When I clicked,
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`the trading GUI displayed my pending order to buy right there in the same
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`interface, aligning it in a different column with the price associated with the cell
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`that I had clicked on. Harris showed me how to cancel that pending order by
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`clicking on it. It was amazing. I realized that I could enter and cancel orders with
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`a single click, and I never missed my price, or my cancel, because the prices in the
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`price column did not change. I believed that this was going to be a game changing
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`benefit for traders. I could quickly move back and forth, among bid, asks, and my
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`pending orders, which was another significant improvement upon the other trading
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`applications I was using.
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`13. As I became more familiar with Harris’ trading GUI, I came to realize
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`that it was truly phenomenal. The differences between Harris’ trading GUI and the
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`others that I had seen were drastic and surprisingly resulted in a much better tool. I
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`was excited to have had the opportunity to see Harris’ trading GUI.
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`14. Harris explained to me that Trading Technologies was going to turn
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`his trading GUI into a commercial product. After Harris showed me his trading
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`GUI, Harris asked me to meet with Gary Kemp (“Gary”), who was the CEO of
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`Trading Technologies (“TT”) at the time. Harris wanted me to help with sales at
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`TT because he saw that, unlike others, I understood the benefits of the invention.
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`Many others at the time were resistant to the invention because it was so different
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`than the conventional screens being used, it required more screen real estate and it
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`did not focus on and lock the inside market in a fixed location. While this third
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`point turned out to be a huge benefit of the invention, initially it appeared to many
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`to create a problem called “chasing the market” in which if a trader wanted to buy
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`or sell right away, he could end up missing that because the market moves up or
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`down and an order gets sent away from the market. In this sense, the invention is
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`slower and less accurate than the conventional screens and at the time many
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`focused on this problem and were turned off by the invention. After meeting with
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`Harris and seeing his trading GUI, I had no hesitation about joining the team.
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`15.
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`I started working at TT in July of 2000. I left TT in July of 2015.
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`16. My positions at TT included Chicago Salesman, Emissary to the CEO,
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`and Vice President of Research and Development.
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`17. TT’s commercial version of Harris’ trading GUI is called MD Trader.
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`Like Harris’ trading GUI, in MD Trader, the bids and offers moved relative to a
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`column of fixed prices so that the bids and offers moved up and down along the
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`price column when the market changed. MD Trader permitted a user to preset a
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`default quantity, and then provided for single click order entry in fixed locations
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`corresponding to a given price level along the column of fixed prices. This
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`combination of relative movement of bids and offers against a column of fixed
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`prices, along with single click order entry, eliminated the risk of orders being sent
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`in at unintended prices without sacrificing speed. Every version of MD Trader
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`since its launch in 2000 has included these features.
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`18. As a salesman for TT, I motivated and educated TT’s sales personnel
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`about the benefits and advantages of MD Trader. I also helped to sell MD Trader
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`(part of X_Trader) to Chicago traders. Part of this involved being able to explain
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`the benefits of MD Trader and to answer the expected skepticism about what many
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`perceived as the downsides of the invention that I discussed above. I would try to
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`convince TT’s own employees and potential customers that the overall
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`combination of benefits outweighed these downsides and that in reality MD Trader
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`was a game changer that they should try.
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`19. As emissary of the CEO, I visited various TT sales offices around the
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`world and helped the sales people understand the value of MD Trader. I also
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`visited customers with the sales people.
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`20. As Vice President of Research and Development my job was to
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`ensure that TT stayed on the cutting edge of technology, especially as it related to
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`trading and traders and how to help traders make money.
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`21.
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`In addition to the above positions I have also held the following
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`positions at TT: Interim Global Head of Sales; Member on TT's Board of
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`Directors; and Vice President of Exchange Connectivity.
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`IV. MD TRADER – INITIAL SALES
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`22. When I first joined TT, we were gearing up for the launch of MD
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`Trader, which occurred in late summer or early fall of 2000. My first priority was
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`to get the TT sales people educated and excited about the tremendous value of MD
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`Trader. The sales people were reluctant to get behind the product. I learned that
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`this was because the combination of features I described above in Paragraph 17
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`was so different from the products that the customers were currently using and
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`familiar with. We all suspected that the customers would not willingly jump to
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`something so different from what they were currently using as the primary tool for
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`their livelihood, particularly when the first thing that users noticed was the large
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`amount of screen space that MD Trader occupied. Customers placed a lot of value
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`on conserving space on their trading screens, primarily because there were many
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`sources, such as news feeds, quote services, charts and analytics etc., competing
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`for the available space. There were also concerns that the customers would not
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`like MD Trader because the inside market was constantly moving up and down
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`relative to the prices in the price column, unlike the existing tools that the
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`customers were familiar with, where the inside market was always displayed in a
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`fixed location – causing the “chasing the market” problem I discuss above. In
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`addition, there was concern because the user could not just look at the same small
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`area and know exactly what the inside market was. After a period of time that
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`extended for a while after TT’s launch of MD Trader, the TT sales people came to
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`understand the huge value of MD Trader.
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`23. There were a number of factors contributing to the huge value of MD
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`Trader as a tool for traders. As noted above, the ability of the user to see the
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`market going up and down relative to the price column as the market updates were
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`displayed proved to be one such factor. Traders gain a tremendous amount of
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`information from watching the market in this manner, particularly in comparison to
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`the existing tools, where the prices in the fixed best bid and ask locations were
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`constantly changing and need to be carefully monitored and differences calculated.
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`A trader could also open a number of MD Trader GUIs and watch the relationships
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`among the products being displayed in those GUIs as market updates caused the
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`markets to move up and down in the various windows, allowing for an intuitive
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`comparison of those markets. In MD Trader, the movement of the bids and asks in
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`relation to the price levels allows the user to see the market movements, not only in
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`terms of whether the market is moving up or down, but also how fast and for how
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`long the market is moving in a particular direction. Another factor was that the
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`trader who was interested in sending orders at a particular price would find MD
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`Trader to be much more accurate that than the dynamic grids that were in use,
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`because the prices in the dynamic grids were constantly changing as market
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`updates were displayed. As noted above, this was a game changer. Over time, we
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`also found out that MD Trader, because of this improved accuracy and information
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`gained from market visualization, allowed traders to enter orders with more
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`confidence, which resulted in traders trading more contracts than they typically
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`would with the dynamic grid tools. Furthermore, the display of the user’s own
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`pending orders in relation to the price column, and the ability to interact with those
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`pending orders in the same window to cancel or modify those pending orders
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`contributed to the value of MD Trader. The display of this additional information
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`in MD Trader also contributed to the traders increase in confidence, because the
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`trader did not have to focus on different windows to see, change or cancel pending
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`orders.
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`24. MD Trader was not immediately successful when we started selling it
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`in the market. As anticipated by the TT sales people, the customers were initially
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`hesitant to change their primary tool for trading, particularly when MD Trader was
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`so different from the market grids that the customers were familiar with and the
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`issues of screen space and “chasing the market” that I discuss above. In addition,
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`the traders were hesitant to use it because the user could not just look at the same
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`small area and know exactly what the inside market was. Also, in comparison to
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`the various types of market grids, MD Trader required the trader to move the
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`mouse a much greater distance going from one product to another. In the market
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`grid, which were often condensed to a single row, the trader would only need to
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`move the mouse by one or a few cells to go to another product. The market grids
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`also allowed for less eye movement for the same reason—multiple markets within
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`only a few cells.
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`25. Eventually, over time, we turned these customers into believers by
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`physically walking them through the process. We showed them the capabilities of
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`the product and explained that they would get the price they wanted. We explained
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`how MD Trader allowed them to visualize the market. We demonstrated how the
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`user could enter an order by clicking at fixed locations along the price column to
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`set the price for an order and send it to an electronic exchange. We showed them
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`how MD Trader displayed the user’s pending orders and allowed for easy
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`cancellation or modification of those orders. However, that was not the end of our
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`struggle to get customers to adopt MD Trader. I had to persist and explain it to
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`them again and again. I made multiple visits and explained it again. I knew that
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`once they were using it they would benefit significantly. Eventually, when we got
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`one trader to try it, that helped the sales process because that customer would
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`confirm all of the benefits I had been trying to explain. Eventually the customers
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`saw these benefits and the product became successful. Even though the customers
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`missed out on seeing the price condensed, their actions would be more accurate
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`and over time they would gain confidence when using MD Trader. Sometimes, we
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`were only able to get one or two users at a particular customer to try MD Trader.
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`But once the others saw the success of the ones that were using MD Trader, the
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`others often eventually followed.
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`26.
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`In trading, confidence is critical. A lack of confidence and/or
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`hesitation can arise from even the slightest question that you're going to click
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`incorrectly and get the wrong price. A trader will naturally take precautions that
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`will be figure into his execution. But the more confidence that a trader has, the
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`faster he/she gets. And in electronic trading, where most matching exchanges
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`utilize a first-in-first-out matching algorithm, being faster is a significant benefit.
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`27. As emissary to the CEO, I traveled to the different TT sales offices
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`around the world and talked with the sales people about the value that MD Trader
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`offers. Essentially I was selling MD Trader to the sales people, and even then
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`there was internal resistance to the product. Eventually the sales staff caught on
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`and starting selling MD Trader in a significant way.
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`28. After the initial period of hesitation, skepticism and resistance,
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`customers started widely adopting MD Trader. Traders began to demand the MD
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`Trader functionality as set forth in paragraph 17 above. Traders demanded the
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`price column where the price levels did not change, but the bids and asks moved
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`relative to the price column. Traders also demanded the ability to quickly send
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`orders to an electronic exchange with a single click in a fixed location along the
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`price column to set a price and send the order. And many traders also demanded
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`the MD-Trader-style display of the user’s pending orders. TT’s sales grew at an
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`unprecedented rate in the years following the launch of MD Trader. This sales
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`growth was directly attributable to the widespread adoption of and demand for MD
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`Trader.
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`V. MD TRADER AND COMPETITION
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`29. After Trading Technologies introduced the MD Trader, other
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`companies introduced order entry systems with vertical price scales.
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`30.
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`Initially these competitors simply took the existing market grid and
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`rotated it over to form a vertical price column but without fixed prices. As with the
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`prior market grids, the inside market was always in the middle, or centered, on the
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`screen. But that solution did not solve the problems that the MD Trader solved.
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`31.
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`I know that competitors were told by customers that the competitors
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`had to have an MD Trader-type solution. If they did not have this solution, it was a
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`deal breaker for those customers. In other words, over time following the launch
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`of MD Trader, the customers came to demand the same functionality from TT’s
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`competitors. Traders demanded the price axis where the prices did not change, but
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`the bids and asks moved relative to the price column. Traders also demanded the
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`ability to quickly send orders to an electronic exchange with a single click in fixed
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`locations along the price axis to set a price and send the order. And many traders
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`also demanded the MD-Trader-style display of the user’s entered (i.e., working)
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`orders. And one by one, our competitors released MD Trader knock-offs: order
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`entry GUI’s with a price column where the prices did not change positions, but the
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`bids and asks moved relative to the price column. The competitors also
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`implemented the ability to send orders simply by clicking at a price levels along
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`the price column. Many competitors also adopted MD Trader’s display of the
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`user’s own orders at price levels along the price column. The competitors also
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`adopted MD Trader’s use of a manual recentering command to cause the price
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`column to be recentered. This action from so many of our competitors negatively
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`impacted TT greatly. We lost significant sales and opportunities to competitors
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`who were marketing MD Trader knock-offs.
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`VI. CONCLUDING STATEMENTS
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`32.
`In signing this declaration, I understand that the declaration will be
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`filed as evidence in a contested case before the Patent Trial and Appeal Board of
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`the United States Patent and Trademark Office. I acknowledge that I may be
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`subject to cross-examination in this case and that cross-examination will take place
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`within the United States. If cross-examination is required of me, I will appear for
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`cross-examination within the United States during the time allotted for cross-
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`examination.
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`33.
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`I declare that all statements made herein of my knowledge are true,
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`and that all statements made on information and belief are believed to be true, and
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`that these statements were made with the knowledge that willful false statements
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`and the like so made are punishable by fine or imprisonment, or both, under
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`Section 1001 of Title 18 of the United States Code.
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` Dated: January 18, 2017
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`Page 18 of 18
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`TRADING TECH EXHIBIT 2170
`IBG et al. v. TRADING TECH. - CBM2016-00054