Google Inc.
`GOOG 1015
`CBM of U.S. Patent No. 6,286,045
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`i
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`
`I2 New Standard Stations Authorized;
`Facility Changes Granted To 8 Others
`51%. and R. L. Stoddard. general man-
`IN MULTIPLE actions last week
`ager or KATO Reno. 49%.
`in standard broadcast
`field FCC
`Lampasas, Tex.—Lampasas. Broadcast-
`ing Co., 1450 kc, 250 w. unlimited. Co-
`authorized construction permits for
`partnership: Sylvester Lewis,
`county
`court
`judge, and Robert O. Easton.
`a dozen new stations and improve-
`editor and one-third owner Lampasas
`ment of facilities for eight existing
`Dispatch.
`AM stations.
`Needles, Calii'.—Shelley Radio Elec-
`tric Co., 1340 kc. 250 w, unlimited. Sole
`The following new stations were
`owner of
`radio sales-service firm is
`authorized:
`Oscar Dale Shelley.
`Havre
`de Grace. Md.-—Chesapeake
`Cambridge, Mass.—Harvey Radio Labs..
`Broadcasting Corp.. 1600 kc 500 w, day-
`740 kc. 250 w, daytime. Principals: Frank
`time. Principals: Jayson T. Pate. whole-
`Lyman Jr.. president. and his wife.
`sale
`beverase
`distributor Leslie A.
`Jeanne S. Lyman. vice
`asident. co-
`Daniel, Harry E. Dyer Jr.. attorney.
`owners: and Ronald W.
`artin. clerk.
`Walter F. Forward. each 30 sh. Six
`Melbourne. Fla.—Melbourne Broad-
`other local businessmen own 30 sh each.
`casting Corp., 1050 kc. 250 w. daytime.
`Six other local people hold preferred
`Principals: William Shakespeare Jr.. ire-
`stock.
`tired manufacturer. president and 14%:
`Dalhart. Tex.—Da1rad Assoc.. 1410 kc,
`Thomas R, Barr, real estate broker. vice
`500 w. daytime. Co-partnership: Baird
`president 14%; V. C. Brownlee. under-
`Bishop, druggist. and his brother. Ed
`taker. director 14%; John F. Turner,
`Bishop, publisher or the Dalhart Texan.
`department
`store
`owner.
`secretary-
`Denver, Col.—-Landon Broadcasting
`treasurer 14%; Elliott C. Newell. auto
`Co., 990 kc. 1 kw. daytime. Sole owner is
`and electrical appliance dealer, direc-
`Alt. M. Landon.
`former governor at
`tor 1.4%.
`Kansas and Presidential candidate. Mr.
`Breckenridge. Minn. — Interstate
`Landon is permittee KCLO Leaven-
`Broadcasting Corp.. 1450 kc. 250 w, un-
`worth. Kan.. and 65% owner or appli-
`limited. Principals: Don H. Bower. farm
`cant for Liberal. Kan.
`implement and Hudson auto dealer and
`Winchester, Tenn.—Arthur D. Smith
`president Wilmar, Chamber of Com-
`Jr.. 1340 kc. 250 w. unlimited. Permit-
`merce, president and 23.8%: his
`son
`tee is station manager of WBAC Cleve-
`and partner. Kline E. Bower. treasurer
`land. Tenn.
`23.8%;.Dr. E. A. Eberlln. vice president
`Dover. Del.—William Courtney Egans.
`23.8%: Tom E. Davis. attorney. secre-
`1410 kc.
`1 kw. daytime. Permittee has
`tary 23.8%; George A. Thompson. own-
`been radio operator and technician tor
`er Red River
`Implement Co..
`2%:
`21 Years.
`Arthur W. Hoppert. plumbing and heat-
`ing business, 0.9%; his son and business
`West Allis. Wis.—Wcst Allis Broad-
`casting Co.,
`1570 kc, 250 w, daytime.
`associate, Merle I. Hoppert. 1%.
`Principals: John A. Clark.
`restaurant
`Las Vegas. Nev.—San Joaquin Broad-
`casters, 1340 kc 250 w. unlimited. Part-
`operator, president and treasurer and
`79.4% owner: his wiie. Ruth H. Clark.
`nership: R. K. Wittenberg, attorney.
`
`Top 20 Network Shows, Rated
`4 Ways,‘ Announced by Nielsen
`A. C. NIELSEN Co.
`last week
`reports of
`the “top 20” network
`made public the first of what are
`programs, rated four ways by the
`audience research firm.
`expected to become semi-monthly
`The four types of Nielsen rat-
`ings are:
`(1) Total audience—the audience
`during all or any part of a pro-
`gram in percent of Nielsen Re-
`search Index homes.
`(2) Average audience—the audi-
`ence during the average minute of
`one program in percent of
`all
`NRI homes.
`(3) Cumulative audience—the
`percent of the total market that is
`reached (one or more times)
`in
`four weeks.
`(4) Homes per dollar-—a meas-
`urement, on a total audience basis,
`of the number of homes reached
`per dollar spent for time and tal-
`ent.
`The “top 20” Nielsen programs
`were confined to evening programs,
`half-hour, once-a-week, and to day-
`time programs, 15 minutes, five-a-
`week.
`It
`#
`It
`
`vice president 5.1%; Ralph J. Drought.
`attorney. secretary 7.7%; E. A. Dupke.
`to be commercial manager, 2.7%: A. E.
`Contorti. hotel-restaurant
`labor
`con-
`sultant. 5.1%.
`Changes in existing facilities
`were approved as follows:
`KPDR Alexandria. La.. granted change
`from 1490 kc 250 w to 970 kc. 1 kw to
`local sunset. 500 w night. directional
`night. Grant
`is subject
`to limitations
`trom KAKC Tulsa application.
`KI-‘KA Greeley. Col.—Granted change
`from 910 kc 1 kw. share time KPOF
`Denver.
`to 1310 kc 1 kw tulltime. di-
`rectional night.
`KTBS Shreveport. La. — Granted
`change from 1480 kc 1 kw to 710 kc. 10
`kw to local sunset. 5 kw night. direc-
`tional
`tulltime. Comr. Cliflord J. Dun‘
`voted for hearing.
`WWSW Pittsburgh—Granted change
`from 250 W on 1490 kc to 970 kc, 5 kw
`to local sunset, 2.5 kw night.
`KROD El Paso. Tex.—Gran_ted increase
`in power irom 500 w night. 1 kw to lo-
`cal sunset to 5 kw rulltime. directional
`night. on 600 kc.
`WHB Kansas City—Granted increase
`day power
`from 5 kw to 10 kw. new
`directional day. on 710 kc. Night power
`continues 5 kw. directional.
`KMAC San Antonio. Tex.—-Granted
`change from 1240 kc. 250 w to 630 kc.
`5 kw. directional fulltime.
`
`Nielsen Radio Index_—“Top 20"
`(Ranking Limited to 30-Minute Programs Broadcast Once a Week)
`“TOP 20"—EVENiNG. Week oi Oct. 19-25, 1941
`AVERAGE AUDIENCE
`NRI HOMES PER DOLLAR
`TOTAL AUDIENCE
`CUM. AUD. (4 Wkr.).
`NRI
`Current
`Cunent
`Homes
`Rltlng
`Rating
`no9on
`24.8
`572
`490458
`23.8
`23.1
`456
`22.3
`455
`22.5
`455
`22.5
`447
`22.3
`442
`21.6
`435423
`. 416
`398 I
`38 I
`382(I
`379(I)
`372(I)
`
`Prev.
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`Progrlrn
`Rank
`1 Fibber McGee It Molly
`2 Amos “N" Andy
`3 Chase 8: S'born Pr
`4 Bob Hope .
`.
`.
`.
`. .
`5 Truth or Conregue
`6 Jack Benny.
`7 Fred Allen
`Red Skelion
`Life of Rile
`
`Prev.
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`SEE FOOTNOTE
`
`6 Date With Judy.
`‘I Grngbusterx. .
`.
`
`dv. oi Sam Spade. .
`V Friend Irma. .
`.
`.
`.
`en. Meny-Go-Round
`uth or Consequences
`
`C=‘ZZ>
`
`urder It Mr.-M-lion
`r. District Attorney. .
`
`.
`. . .
`
`II
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`18
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`«no
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`
`Program
`Rank
`1 Fibber McGee at Molly .
`2 Amos "N" Andy. .
`.
`3 Chore 8: S'born Progra
`4 Truth or Conseduences
`5 Bob Hope... .
`Fltch Blndwegon.
`Fred Allen Show
`Life oi Riley.
`Jack Bennv
`Duilv's Tav
`.
`Red Skeiton. .
`MY Friend lrrnu
`Adv. oi Sam 5
`Date With Judy
`Inner Sanctum .
`.
`Great Giidersleeve
`Your Hit Parad
`Krill Mus
`Blondie. .
`.
`Mr. District
`Copyright 1947. A. C. Nielsen Co.
`
`-0.0040
`
`
`
`wad...-I.......e..
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`
`
`coo-roesnuurod
`
`“TOP 20"-DAYTIME
`(Ranking Limited to 15-Minute Programs Broadcast 5 Times a Week)
`AVERAGE AUDIENCE
`NRI HOMES PER DOLLAR
`CUM. AUD. (4 Wks.).
`NRI
`Cunent
`Horne:
`Renk
`Program
`Rating
`9.3
`. 12640)
`.
`1 Big Sister .
`.
`.
`.
`.
`.
`. 1164
`8.4
`.
`2 Aunt Jennv.
`8.4
`.
`i145(|)
`3 Our Gal, Sundev
`. 1144(I)
`4 Mr Perkins (CBS)
`.
`5 Helen Trent .
`.
`.
`.
`1108(I)
`. 1069
`6 Rose Merv..
`. 1040
`7 Grand Slam
`I)
`.10
`8 Right to Happiness.
`. 100 I)
`9 Girl Marries, When A
`-
`~
`.
`-
`10 Doctor Malone -
`-
`-
`- ~
`996(I)
`969(I)
`.
`11 Pepper Young‘: Famiiv. .
`917(1)
`12 Back Stage Wile...
`...
`13 Portia Frce: Lite
`.
`872(I)
`14 Ste
`Delia!‘ .
`.
`.
`85 l)
`.
`857 I)
`15 Guid g Light.
`16 Widder Brown.
`84 l)
`835 I)
`11 Front Page Fe
`813
`19 Ma Perkin!
`NBC).
`-17
`808 I)
`.. 5
`18 Bkiut Club (Philc
`80 I)
`-120
`20 Plain Bill, Just. .
`.
`.
`ran e from 1.8 to 7.1 times the TOTAL AUDIENCE
`ATI E AUDIENCE of individual programs, see NRI
`At certain
`
`
`
`
`
`
`
`.°‘.°.°‘.°‘.°‘.°,°‘r‘.“r‘.“r‘.“_a_a§UI|lO0-“I000%
`
`TOTAL AUDIENCE
`Cunent
`Rating
`10.2
`9.9
`9.3
`9.3
`9-1
`9.0
`8.9
`8.8
`8.7
`8.6
`8.5
`8.5
`8.4
`8.1
`8.1
`
`Program
`Rank
`Right to Happiness.
`Pevper Young’: Fa
`Our Gal, Sunday
`Backstage Wiie..
`Girl Marries, When
`Rose Marv. .
`..
`‘I Wendy Wane
`8 Helen Trent.
`9 Big Sister. .
`0 Stella Dalia
`.
`1 Aunt Jennv. .
`2 Road oi Lite. .
`.
`3 Widder Brown. .
`4 Ma Perkin! (CBS). .
`5 Ma Perkin: (NBC) .
`Portia Faces Lile. .
`Lorenzo Jones. .
`Joyce Jordan. .
`Bklest Club (Phi co
`20 Lite Can Be Beeuti ul. .
`
`.
`.
`
`.
`
`.
`
`12345 6
`
`1
`
`6789
`11111 1111
`
`Rank
`Program
`1 Right to Happiness
`2 Our Gal, Sundev
`3 Pepper Young’:
`4 Backstage Wile.
`5 When A Girl M
`6 Rose Mary.
`7 Helen Trent
`
`.
`
`Prev.
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`ovoqurobib-‘VHO
`
`......
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`-
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`Prev.
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`+0.7
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`um.-roanooro-rmuuul-Ira
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`6 Portia Frces Lite. .
`17 Lorenzo Jones.
`18 Joyce Jordan
`19 Dr. Malone. .
`20 Guiding Light. . .
`.
`. . .
`.
`.
`.
`0 CUMULATIVE AUDIENCE reveals the percentage of the total market that is reached (one or more times) in £_weeka. These ratin
`reached by each broadcast, and the average number of commercials received per home (in 4 weeks) ranges from 2.2 to 1.3.5. For the CUM
`REGULAR Report.
`Program selection for CUMULATIVE AUDIENCE ranking are necessarily made from those programs which were broadcast during each of the latt available 4 measured weeks.
`times of year, this ty e of ranking is impracticable. because oi the large number of program and time changes.
`Copyright 1947. A.
`. Nielson Co.
`(g) Not ranked In "Top 20" in preceding report.
`(I) Computation is baled on non—contisuour rate, although sponsor is earning the lower, contiguous rate.
`BROADCASTING I Telecasting
`
`Program
`Rank
`1 Lum “N" Abner.
`2 Wendv Wnnen.
`..
`3JacirBetch....
`4 Pebber Young‘: Family .
`.
`5 Stella Dallas.
`.
`.
`. .
`.
`.
`.
`.
`.
`. .
`.
`Backstage Wile .
`.
`.
`.
`. .
`.
`. .
`Right to Happiness.
`.
`Bkirst In Holly. (P&G)
`.
`Our Gal SundIY .
`.
`Widder Brown. .
`.
`.
`.
`Mr Perkins (NBC) .
`.
`Lorenxo Jones. .
`.
`When A Girl Mani
`Bklst Club (Philco)
`Bklrt in Hollv. (Ke
`Road oi Liie
`Lon Lawton.
`Big
`'
`.
`.
`.
`.
`20 Todev's Childr
`
`
`
`
`
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`UIdD0#‘
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`Prev.
`Chenle Rank
`+14
`-‘66-49
`+36
`+25
`+95
`+55
`-55
`-55
`+u
`-n
`-120
`—w
`+n
`-111
`.
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`....
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`....o.,...rooocuun-too-o-33......
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`December 8, 1947
`
`O Page 93
`
`93