WRQ Express PageMeter delivers breakthrough accuracy in Web metering
`1,107 words
`28 April 1997
`08:28
`Business Wire
`BWR
`English
`
`(Copyright (c) 1997, Business Wire)
`
`SAN DIEGO--(BUSINESS WIRE)--April 28, 1997--WRQ's newest product, Express
`PageMeter, is the first web tracker to see through both proxy and browser
`caches for accurate counts of web site visitors.
`
`With this breakthrough product, web publishers can finally measure the large
`volume of web site traffic that is not detected by existing web analysis tools
`-- estimated at up to 50 percent of all web traffic.
`
`Express PageMeter, a sophisticated web site metering tool for Microsoft
`Internet Information Servers (IIS), operates on both the server and the client
`using either ActiveX or Java technologies. This unique architecture allows
`Express PageMeter to provide more accurate site usage information, including
`greater accounts of reach and frequency, than any other web metering
`technology.
`
`"Express PageMeter's innovative solution is a great application of the power
`of Microsoft's Windows and Internet technology. The improved accuracy of
`usage measurement offered by PageMeter provides an important advantage for
`IIS," said Tanya van Dam, group product manager for Microsoft.
`
`Most web metering tools are simple log file "parsers" that collect and sort
`rudimentary data about activity on a site. Only Express PageMeter establishes
`a link between server and client software that generates the additional
`client-side information that site publishers need to accurately analyze usage.
`
`Until now, web metering products could not accurately count page requests
`because of caching by both proxy servers and browsers. With Express
`PageMeter, however, the web server is notified each time the page is
`requested, even when it is served from a cache.
`
`Proxy servers cache pages the first time they are requested by one of the
`many users behind the proxy. If other users behind that proxy request the
`same page, the proxy server will give the page to that user from its cache,
`without requesting it again from the web server where the page resides.
`
`Page 1 of 3 © 2014 Factiva, Inc. All rights reserved.
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`Google Inc.
`GOOG 1010
`CBM of U.S. Patent No. 6,286,045
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`In cases of large numbers of users behind the proxy server, like America
`Online or any large corporation, hundreds or thousands of user page requests
`will be fulfilled by the proxy server. With other web tracking tools, the web
`publisher's site will record only the original hit by the first user, before
`it was cached by the proxy, missing all subsequent hits.
`
`Similarly, pages are cached locally by web browsers. When a user moves to
`other sites and then returns to a site that has been cached locally earlier in
`the session, only Express PageMeter can detect this additional page visit and
`report it to the web server. In addition, Express PageMeter includes
`technology to allow tracking of discrete and repeat visitors behind proxy
`servers.
`
`Another unique feature is the dynamic hit counter included in Express
`PageMeter. It "rolls" in real time as a user visits a page, giving
`up-to-the-minute information on activity. Most other counters are .GIF files
`-- pictures of a counter that update only after a user leaves the site.
`
`In addition to reporting "hits," Express PageMeter can also report the most
`accurate information on how long a visitor spends on a page, because only
`Express PageMeter measures when a visitor enters a page as well as when the
`visitor leaves that page.
`
`Express PageMeter's reporting features include customizable preconfigured
`reports as well as the ability to create new reports using Microsoft Access, a
`runtime version of which is included in the product. Express PageMeter
`reports on the number of hits, the number of users, and the amount of time
`spent on each page or group of pages. It can display the information by time
`of day, by day, by week or by month, as well as by referring page, by browser
`type and by user domain.
`
`Supports WRQ's growing vision of serving the networked enterprise
`
`Although attractive to webmasters and web publishers, Express PageMeter has
`been designed to help IS manage their enterprise networks.
`
`"With WRQ Express PageMeter, WRQ is looking down the road to the day when
`metering within a corporation will require the ability to track Java and
`ActiveX applications," explains Shaun Wolfe, WRQ's manager of product
`marketing. "While the initial versions of Express PageMeter will inevitably
`be more exciting to a broad range of customers outside WRQ's corporate IS
`focus, our work in this area has its roots in preparing for the future needs
`of our IS customers."
`
`Express PageMeter can be used on both the world wide web and on corporate
`intranets. Corporate IS managers in charge of assessing usage will find it
`easy to see where to allocate resources on their rapidly evolving intranets.
`Web site publishers, web advertising agencies, Internet service providers and
`consultants working with clients on web marketing can all benefit from the
`information Express PageMeter provides.
`
`Express PageMeter is offered as part of WRQ's Express line of software
`management products. "Express PageMeter supports WRQ's growing vision of
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`serving the networked enterprise. By extending our technology for monitoring
`the use of software, it expands the scope of our software management tools to
`include applications based on web technologies such as Java and ActiveX," said
`Paul Davis, WRQ's market manager for software management.
`
`Availability
`
`The preview edition of Express PageMeter will be available at no cost for a
`limited time only. Available immediately for those with IIS servers, Express
`PageMeter can be downloaded at no charge from
`http://www.pagemeter.com.
`Express PageMeter supports all browser types that support ActiveX, Java, GIF,
`or text data types.
`
`About WRQ
`
`WRQ makes software for connecting and managing personal computers on
`corporate networks. Reflection products connect PCs to IBM, UNIX, X, Digital,
`and HP systems, and include TCP/IP software, Intranet/Internet access, and
`remote and mobile user support.
`
`Express products provide software metering and management to any PC on the
`network, regardless of network operating system. Both product lines are
`backed by WRQ's award-winning Guide Services technical support program.
`
`WRQ is the 18th largest PC software company in the U.S. (SoftLetter). It
`has offices throughout the world and distributes products in more than 50
`countries through a worldwide distribution network. For more information,
`contact WRQ, 1500 Dexter Avenue North, Seattle, WA 98109. Phone: 800/872-2829
`or 206/217-7100. Fax: 206/217-0211. E-mail: info@wrq.com. Web:
`http://www.wrq.com.
`
`Document bwr0000020011005dt4s010g2
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