PATENT OWNER
`PATENT OWNER
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`EXHIBIT 2065
`EXHIBIT 2065
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`MICROS Debuts Its Latest Point-of-Service and Enterprise Technologies at HITEC
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`June, 22 2010
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`MICROS Systems
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`MICROS Systems, Inc., a leading provider of information technology solutions
`for the hospitality industry, will showcase its newest point-of-service and
`enterprise computing technologies at the 2010 HITEC Convention being held in
`Orlando, Florida June 22 – 24, 2010.
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`MICROS enables the Hotel of the Future with Simphony, mycentral,
`and MICROS’s latest integration with the iBAHN in-room dining solution.
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`MICROS focuses on the Hotel of the Future with Simphony, a fully-integrated,
`innovative solution that helps operators capitalize on the fast-changing hotel food
`and beverage business environment. Built on a web-services architecture (SOA),
`Simphony enables easy system growth, deployment, and property-level resilience
`while minimizing the total cost of ownership. Simphony’s advanced SOA provides
`unparalleled offline resiliency as well as powerful integration to provide operators
`with the tools necessary to increase guest traffic, improve business efficiency,
`enhance the guest experience, and continually service guests regardless of
`upstream technology conditions.
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`MICROS’s mycentral addresses the industry’s growing need for sales through an
`online presence and mobile ordering. The mycentral Web Ordering application
`allows guests to conveniently register, browse menus, and place orders for dine-
`in, delivery, or pick-up. Seamlessly integrated into a hotel’s existing website,
`mycentral reduces labor costs through centralized processing, increases the
`accuracy of orders, and provides a customer database for targeted marketing
`campaigns that drive guest count and sales. The mycentral Call Center application
`provides consolidated guest management and order taking capabilities to quickly
`toggle between locations, menus, and prices as needed. Once placed, orders
`from either the Web or Call Center applications, including the Internet, smart
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`phone, and call center, are quickly routed to the hotel’s MICROS point-of-sale
`system for preparation and processing.
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`MICROS has also partnered with iBAHN, to provide an in-room dining technology
`that combines the convenience of your dining room, the luxury of room service,
`and the appeal of technology to create something both you and your guests will
`find hard to resist. The iBAHN In-Room Dining service makes it easy for guests to
`place food and beverage orders using their in-room TV or laptop which seamlessly
`integrates to the MICROS point-of-sale solution to create a reliable system for
`placing orders. Impress the guest while increasing business by making a full
`menu, including enticing photos and descriptions, available on the guest room TV
`and your own web portal. In-Room Dining will generate more food and beverage
`sales, and marketing tools can be used to upsell “combos” and suggest items that
`complement an order, further increasing revenue. The iBAHN service can replace
`or even eliminate room service menus, order forms, and door hangers which can
`be expensive to reprint, pick up, and input by hand and subsequently saving hours
`of associated labor. Guests will appreciate better accuracy and receive a top-
`notch experience all around.
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`MICROS Systems, Inc.
`MICROS Systems, Inc. provides enterprise applications for the hospitality and
`retail industries worldwide. Over 330,000 MICROS systems are currently installed
`in table and quick service restaurants, hotels, motels, casinos, leisure and
`entertainment, and retail operations in more than 130 countries, and on all seven
`continents. In addition, MICROS provides property management systems, central
`reservation and customer information solutions under the brand MICROS-Fidelio
`for more than 25,000 hotels worldwide, as well as point-of-sale, loss prevention,
`and cross-channel functionality through its MICROS-Retail division for more than
`90,000 retail stores worldwide. MICROS stock is traded through NASDAQ under
`the symbol MCRS.
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`For more information on MICROS and its advanced information technology
`solutions for the hospitality industry, please contact Louise Casamento, Vice
`President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the
`MICROS website at www.micros.com or send an email to info@micros.com.
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`The MICROS logo is a registered trademark of MICROS Systems, Inc. All other
`product and brand names are the property of their respective owners.
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`Logos, product and company names mentioned are the property of their
`respective owners.
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`© 2016 Hotel News Resource