PATENT OWNER
`PATENT OWNER
`
`EXHIBIT 2053
`EXHIBIT 2053
`
`
`
`

`
`From: Steven Larson (PACWEST) [mailto:stevelar@microsoft.com]
`Sent: Wed 1/3/2007 10:37 AM
`To: Keith McNally
`Subject: RE: Ameranth/Microsoft support of Starbucks
`
`Hi Keith,
`Happy New Year to you as well. I spoke to Rob about this and he sent the details around that you
`provided to me. What I have learned is that Starbucks is in the middle of an entire overhaul of their web
`presence primarily www.starbucks.com
`They have gone to RFI for a revamp Web2.0 with some of the big players and niche players in the
`industry. Rob wanted me to let you know that right now that has 100% of everyone’s focus. Once they
`settle in on what they want to do I think we should make another run at this.
`As I mentioned to you earlier, you should not hesitate to go directly to the Marketing Org to make
`inroads with them. My guess is that this redesign will take time. Marketing is leading that effort. Call me
`if you have any questions and would be happy to help in any way I can.
`Best regards,
`Steve
`From: Keith McNally [mailto:KMcNally@ameranth.com]
`Sent: Tuesday, January 02, 2007 6:24 PM
`To: Steven Larson (PACWEST)
`Subject: RE: Ameranth/Microsoft support of Starbucks
`Steve-
`Happy New Year! Hope that you had a really nice holiday season. Hopefully, you will be able to close with
`Rob/Starbucks this week and set up the date for me/us to meet with them in Seattle this month - to
`discuss our exciting concepts-
`Please advise-
`Thanks-
`Keith McNally
`
`From: Keith McNally
`Sent: Friday, December 15, 2006 2:23 PM
`To: 'Steven Larson (PACWEST)'
`Subject: RE: Ameranth/Microsoft support of Starbucks
`OK. Thanks Steve. I realize - at this time of year, everyone is pretty maxed. Pls offer for me to come in
`and meet with Rob/them in January and hopefully work toward a pilot for one or more aspects of what we
`proposed. Again, we will do all of this at our own cost and at the local Starbucks here in SD, we only need
`corporate blessing. Thanks again! Keith
`
`
`
`
`
`From: Steven Larson (PACWEST) [mailto:stevelar@microsoft.com]
`Sent: Friday, December 15, 2006 1:53 PM
`To: Keith McNally
`Subject: RE: Ameranth/Microsoft support of Starbucks
`Hi Keith,
`I am sorry for the slow resonse here. I have not had any feedback from Rob Reed on what I showed him
`a few weeks ago. I will ask him today and when he responds I will let you know what he says.
`Thanks
`Steve
`From: Keith McNally [mailto:KMcNally@ameranth.com]
`Sent: Friday, December 15, 2006 12:52 PM
`To: Steven Larson (PACWEST)
`Subject: RE: Ameranth/Microsoft support of Starbucks
`Steve-
`
`

`
`
`
`
`
`I am not trying to be ‘a pain’, but any chance of an update from Starbucks? We remain excited and
`anxious to move forward but obviously we need some kind of a direct interface with Rob - to establish the
`appropriate next step-
`Please advise-
`Keith
`
`From: Keith McNally
`Sent: Monday, December 11, 2006 9:09 AM
`To: Steven Larson (PACWEST)
`Cc: Suresh Sreedharan; Mark Patterson (SAN DIEGO, CA); Sam Chenaur
`Subject: RE: Ameranth/Microsoft support of Starbucks
`Steve-
`I hope that all is well with you. Any news back from Rob - as to setting up the next step - of us meeting
`with Starbucks?
`Please advise-
`Thanks-
`Keith McNally
`
`From: Steven Larson (PACWEST) [mailto:stevelar@microsoft.com]
`Sent: Fri 12/1/2006 7:49 AM
`To: Keith McNally
`Cc: Suresh Sreedharan; Mark Patterson (SAN DIEGO, CA); Sam Chenaur
`Subject: RE: Ameranth/Microsoft support of Starbucks
`
`Hi Keith,
`I showed Rob the slide deck you provided to me. He liked what he saw. Commented that
`Tmobile owns the hot spots in the stores. However if the business folks at Starbucks wanted to
`add Ameranth that TMobile would do it.
`He asked me to send him the presentation so he could show it to some folks there. He was not
`specific as to who he would show it to but I will find that out.
`I will be sending it to him today. I will follow up with him next week and find out who you should
`talk to at Starbucks.
`You did a very nice job of putting the slide show together and it showed well. Thanks for the
`hard work you put into that. I will send you another update by mid next week.
`Have a good weekend.
`Steve
`From: Keith McNally [mailto:KMcNally@ameranth.com]
`Sent: Friday, December 01, 2006 7:40 AM
`To: Steven Larson (PACWEST)
`Cc: Suresh Sreedharan; Mark Patterson (SAN DIEGO, CA); Sam Chenaur
`Subject: RE: Ameranth/Microsoft support of Starbucks
`Steve-
`Hope that all is well. How did it go yesterday with Rob? Next steps?
`Please advise-
`Keith
`
`
`

`
`Rob¡Reed
`Managing¡Partner¡at¡CircleTwice¡Consulting
`Greater¡Seattle¡Area Retail
`
`500+
`connections
`
`Current
`Previous
`
`Education
`Recommendations
`
`Circle¡Twice¡Consulting
`Car¡Toys¡Inc./Wireless¡Advocates¡LLC,
`Starbucks¡Coffee¡Company,¡Excell¡Data
`(contract¡at¡Microsoft)
`University¡of¡Arizona
`10¡people¡have¡recommended¡Rob
`
`Join¡LinkedIn¡and¡access¡Robffis¡full¡profile.¡Itffis
`free!
`As¡a¡LinkedIn¡member,¡youffill¡join¡400¡million¡other¡professionals¡who¡are
`sharing¡connections,¡ideas,¡and¡opportunities.
`
`ﬤ See¡who¡you¡know¡in¡common
`ﬤ Get¡introduced
`ﬤ Contact¡Rob¡directly
`
`View¡Rob's¡Full¡Profile
`
`Summary
`
`Technology¡Executive¡with¡extensive¡and¡diversified¡experience¡in¡creating¡and¡implementing
`global¡technology¡solutions¡from¡concept¡development¡to¡product¡delivery¡across¡a¡wide¡variety¡of
`technologies¡for¡Car¡Toys/Wireless¡Advocates,¡Starbucks¡Coffee¡Company,¡Microsoft¡and
`SAFECO¡Insurance.¡A¡strong¡record¡of¡building¡and¡leading¡highly¡successful¡teams,¡delivering
`innovative¡solutions¡and¡growing¡successful¡and¡profitable¡businesses¡online.¡
`
`Specialties:¡ﬤStrategic¡and¡operational¡planning
`ﬤMajor¡capital¡expenditure¡planning¡and¡oversight
`ﬤForecasting¡and¡budgeting¡(Operating¡and¡Capital)
`ﬤGlobal¡technology¡delivery¡and¡operations¡management
`ﬤP&L¡profit¡growth¡and¡expense¡control
`ﬤEmerging¡technologies¡and¡enterprise¡architectures
`ﬤGlobal¡portfolio¡management¡and¡prioritization
`ﬤBusiness¡Development
`ﬤRe®engineering¡operations¡and¡process®improvement
`ﬤTechnology¡vendor¡management¡and¡contract¡negotiation
`
`Experience
`
`Managing¡Partner
`Circle¡Twice¡Consulting
`December¡2013¡₹¡Present¡(2¡years¡2¡months) Greater¡Seattle¡Area
`
`CircleTwice¡Consulting.¡We¡focus¡on¡large¡project¡delivery¡and¡managing¡technology¡initiatives¡and
`strategy¡₹¡with¡an¡emphasis¡on¡brick®and®mortar¡and¡omni®channel¡retailers.¡We¡help¡retailers
`deliver¡technologies¡and¡strategies¡quickly,¡efficiently,¡and¡with¡focused¡results.¡Our¡approach¡is
`simple¡₹¡keep¡the¡process¡simple¡and¡focused¡₹¡delivering¡what¡is¡needed¡in¡the¡fastest¡and
`lowest¡cost¡possible¡₹¡without¡sacrificing¡quality.¡
`
`As¡a¡managing¡partner,¡I¡bring¡a¡common¡sense¡approach¡that¡is¡business¡focused.¡As¡a¡former
`retail¡CIO¡and¡eCommerce¡general¡manager¡,¡I¡bring¡a¡broad¡wealth¡of¡experience¡to¡every
`engagement¡which¡can¡be¡leveraged¡to¡achieve¡results¡faster.
`
`What¡is¡LinkedIn?
`
`Join¡Today
`
`Sign¡In
`
`Find¡a¡different¡Rob¡Reed
`
`First¡Name
`
`Last¡Name
`
`
`
`Example:¡Rob¡Reed
`
`Robert¡Reed
`IT¡Recruiter¡at¡Allianz¡Life
`United¡States
`
`Rob¡Reed
`HR¡Recruiter¡at¡AutoNation
`United¡States
`
`Rob¡Reed
`Founder,¡MomentFeed
`United¡States
`
`Robert¡M.¡Reed
`Director¡₹¡U.S.¡AML¡Regulatory
`Effectiveness¡at¡BMO¡Financial
`Group
`United¡States
`Robert¡Reed
`Marketing¡&¡Sales¡Professional
`United¡States
`
`More¡professionals¡named¡Rob¡Reed
`
`People¡Also¡Viewed
`
`Paula¡Roffe
`Business¡Systems¡Analyst¡at¡Desert
`Oasis¡Healthcare
`
`Matt¡Finney
`VP¡of¡IT
`
`Karen¡S.¡Kirwan
`C®Level¡Transformational¡Executive¡|
`Management¡Consultant
`
`C.¡Norman¡Shaffer
`
`Paul¡Kim
`Enterprise¡Project¡Manager¡at
`CarToys¡&¡Wireless¡Advocates
`
`Steve¡Dennis
`
`Suzelle¡Tinnell
`Manager,¡Project¡Management
`Office
`
`Glen¡Hamilton
`Ecommerce¡Professional
`
`Rietta¡Stoneman
`EVP¡and¡CIO¡at¡Wireless¡Advocates
`and¡Car¡Toys
`
`David¡K¡Drew
`President¡and¡COO¡at¡Car¡Toys
`
`

`
`Technology¡VP¡(CIO),¡E®Commerce¡GM
`Car¡Toys¡Inc./Wireless¡Advocates¡LLC
`April¡2010¡₹¡December¡2013¡(3¡years¡9¡months) Greater¡Seattle¡Area
`
`Car¡Toys¡is¡the¡largest¡independent¡retailer¡of¡mobile¡entertainment¡and¡wireless¡phones¡in¡the
`nation¡and¡Wireless¡Advocates,¡LLC¡is¡the¡exclusive¡third®party¡provider¡of¡wireless¡related
`products¡and¡services¡for¡Costco,¡Staples,¡and¡select¡Army¡&¡Air¡Force¡Exchange¡Service
`(AAFES)¡base¡locations.
`
`Vice¡President¡and¡E®Commerce¡General¡Manager¡responsible¡for¡the¡Enterprise¡Information
`Technology¡organization¡&¡online¡commerce¡team¡for¡a¡1200+¡retail¡location¡consumer¡and¡mobile
`electronics¡retailer¡and¡wholesaler.
`
`Responsibilities¡include¡full¡leadership¡for¡all¡technology¡functions:¡retail¡technology¡and¡point®of®
`sale¡(POS),¡ERP,¡ecommerce,¡helpdesk,¡business¡intelligence,¡emerging¡platforms,¡software
`engineering,¡voice¡and¡data¡services,¡PMO,¡information¡security,¡finance,¡infrastructure,¡supply®
`chain¡and¡HRIT.¡
`
`GM¡of¡E®Commerce¡duties¡include¡full¡P&L¡and¡leadership¡responsibility¡for¡broad¡online¡commerce
`activities:¡multi®channel¡e®commerce,¡customer¡service¡call¡center,¡b2b/b2c,¡SEO/SEM,¡strategic
`digital¡partnerships¡and¡digital¡business¡development.
`
`Director¡of¡Global¡Business¡Technology
`Starbucks¡Coffee¡Company
`2007¡₹¡2010¡(3¡years)
`
`Strategic,¡financial¡and¡operational¡responsibility¡for¡the¡global¡technology¡support¡of¡Starbucksffi
`170,000¡employees.
`ﬤCreated¡and¡led¡the¡program¡and¡project¡management¡office¡responsible¡for¡leading¡the¡design¡of¡a
`$30M¡business¡process¡outsourcing¡(BPO)¡transition¡for¡operational¡services¡covering¡a¡multitude
`of¡HR¡capabilities¡including¡workforce¡administration,¡payroll,¡and¡employee¡and¡manager¡self®
`service¡programs.
`ﬤInitiated¡and¡delivered¡an¡automated¡hiring¡and¡employee¡training¡process¡for¡all¡Starbucks
`locations¡to¡an¡online,¡zero®paper¡system¡resulting¡in¡an¡annual¡hourly¡employee¡turnover¡reduction
`of¡10%
`ﬤLed¡the¡development¡and¡implementation¡of¡global¡systems¡architectures,¡complex¡cross®
`functional¡program¡and¡project¡management¡practices,¡portfolio¡management,¡operations¡(security,
`business¡intelligence,¡recruiting¡and¡staffing),¡and¡strategic¡technology¡leadership¡resulting¡in¡the
`introduction¡of¡5¡global¡systems¡in¡under¡two¡years.
`ﬤArchitected¡a¡departmental¡reorganization¡in¡response¡to¡company¡leadership¡change¡(CEO)¡to
`support¡change¡in¡strategic¡direction¡while¡exceeding¡operational¡service¡levels¡across¡all¡existing
`business¡systems¡and¡processes.
`ﬤDesigned,¡led,¡and¡managed¡the¡due¡diligence¡processes¡with¡large,¡global¡teams¡to¡evaluate
`potential¡benefits,¡risks¡and¡mitigation¡plans¡for¡program¡implementationsΐ¡led¡a¡team¡responsible
`for¡conducting¡detailed¡business¡case¡analysis¡including¡market¡and¡company¡analysis,¡strategic
`fit,¡value¡proposition¡and¡financial¡and¡economic¡modeling¡supporting¡the¡assessment¡and
`valuation¡of¡potential¡opportunities.¡
`ﬤDeveloped¡department®wide¡vendor¡management¡program¡tied¡to¡large¡scale¡technology
`procurement¡and¡implementation.¡Drove¡vendor¡selection,¡vendor¡negotiations,¡contracting,¡and
`implementation¡of¡multiple¡SaaS¡and¡packaged¡software¡solutions¡resulting¡in¡an¡average
`departmental¡contract¡savings¡of¡approximately¡15%¡on¡existing,¡renegotiated¡agreements.
`
`Director¡of¡Global¡Web¡Solutions¡and¡Strategic¡Vendor¡Relationships
`Starbucks¡Coffee¡Company
`2002¡₹¡2007¡(5¡years)
`
`Built¡and¡led¡a¡team¡designing,¡developing¡and¡supporting¡all¡online¡services¡for¡Starbucks¡and
`more¡than¡16,000¡stores¡in¡44¡countries,¡servicing¡over¡30¡million¡customers¡per¡week.¡
`ﬤP&L¡accountability¡for¡enterprise®wide¡online¡services¡including¡Starbucks.com¡and¡all
`international¡multi®lingual¡web¡properties,¡internal¡employee¡portals,¡mobile¡applications,¡kiosks,
`and¡business®to®business¡sites.
`ﬤSet¡the¡standard¡for¡online¡card¡innovation¡by¡developing¡and¡deploying¡the¡industryffis¡first¡major
`
`

`
`stored¡value¡card¡online¡(the¡Starbucks¡Card)¡with¡over¡$1¡billion¡in¡redemptions¡(all¡channels)¡and
`an¡annual¡retail¡sales¡increase¡of¡~3%.¡
`ﬤDrove¡the¡technical¡design¡and¡development¡for¡store®based¡kiosks¡supporting¡Starbucks¡Cards,
`digital¡music,¡and¡Starbucks¡branded¡content.¡Kiosk¡success¡drove¡the¡partnership¡with¡Apple
`iTunes¡for¡online¡music¡offerings¡in¡over¡8,000¡Starbucks¡locations¡in¡North¡America.
`ﬤDesigned¡and¡drove¡the¡conversion¡for¡over¡16,000¡store¡lease¡agreements¡and¡all¡supporting
`documentation¡from¡paper¡files¡to¡being¡accessible¡and¡searchable¡online¡enabling¡a¡physical¡store
`opening¡pipeline¡of¡up¡to¡eight¡stores/day,¡365¡days/year.
`ﬤLed¡the¡creation¡of¡a¡vendor¡management¡program¡for¡Starbucks¡strategic¡technology¡vendors.
`Program¡responsibilities¡included¡multi®year¡strategic¡planning,¡goal¡and¡priority¡setting,¡reduced
`annual¡license¡and¡support¡expense¡by¡over¡20%.¡
`ﬤPresented¡at¡a¡diverse¡range¡of¡industry¡conferences¡including¡Consumer¡Website¡Globalization,
`and¡Gartnerffis¡Global¡Portals¡and¡Collaboration¡conferenceΐ¡facilitated¡multiple¡technology¡vertical
`discussion¡groups¡(attended¡by¡Best¡Buy,¡Staples,¡Applebeeffis,¡etc.)¡which¡led¡to¡the¡creation¡of
`retail¡focused¡user®groups¡for¡West¡coast¡retailers.
`
`Project¡Manager/Application¡Manager
`Starbucks¡Coffee¡Company
`1998¡₹¡2002¡(4¡years)
`
`Managed¡an¡IT¡solution¡team¡responsible¡for¡the¡design¡and¡delivery¡of¡our¡customer®facing¡web
`properties¡including¡Starbucks.com,¡Hearmusic.com,¡and¡Starbucks¡entertainment.
`ﬤFacilitated¡a¡complete¡redesign¡and¡technology¡refresh¡of¡the¡Starbucks.com¡web¡site¡responsible
`for¡project¡management,¡development,¡QA/Test,¡design,¡and¡site¡production¡on¡a¡new¡technology
`platform
`ﬤDrove¡the¡creation¡of¡the¡Starbucks¡entertainment¡web¡properties¡and¡life®style¡brand¡sites¡(music,
`wine,¡food¡and¡furniture)¡including¡all¡online¡store/ecommerce¡functionality
`
`Software¡Analyst
`Excell¡Data¡(contract¡at¡Microsoft)
`1997¡₹¡1998¡(1¡year)
`
`Delivered¡the¡requirements¡analysis¡and¡development¡of¡an¡enterprise¡financial¡reporting¡system
`providing¡tools¡to¡support¡the¡analysis¡of¡Microsoft¡company¡financials.
`
`Development¡Lead
`Magic¡Solutions
`1997¡₹¡1998¡(1¡year)
`
`Led¡the¡development¡and¡training¡of¡a¡shrink®wrapped¡customer¡relationship¡management¡(CRM)
`application¡for¡a¡small,¡privately¡held¡start®up.¡Company¡was¡purchased¡by¡Symantec¡resulting¡in¡a
`closure¡of¡the¡Bellevue,¡WA¡offices.
`
`Project¡lead/Network¡Administrator
`Liberty¡Mutual¡(formally¡SAFECO¡Insurance)
`1994¡₹¡1997¡(3¡years)
`
`Designed¡and¡developed¡the¡first¡offline¡claim¡reporting¡system¡for¡auto¡claim¡adjusters¡working
`remotely.¡Reduced¡claim¡data¡entry¡error¡by¡over¡30%.
`
`Projects
`
`Starbucks.com 
`Starting¡March¡2002
`
`Team¡members: Rob¡Reed, Michel¡Pinard, Ananda¡Burke, Cindy¡Kretzman, Kris¡Engstrom
`
`

`
`EcoMetrix 
`Starting¡February¡2014
`
`EcoMetrix¡is¡a¡web®¡&¡mobile®based¡platform¡to¡encourage¡"going¡green"¡through¡incentives,
`gamification,¡and¡community¡interaction.
`
`EcoMetrix¡was¡the¡idea¡brought¡to¡StartUp¡Weekend¡Greenovations¡by¡Michael¡and¡Theo
`Shomsky,¡and¡I¡really¡liked¡the¡idea,¡so¡I¡chose¡to¡work¡on¡this¡project.
`
`We¡attempted¡to¡make¡an¡MVP¡of¡our¡mobile®app,¡but¡had¡to¡settle¡for¡wire®frames¡during¡the
`presentation.¡We¡got¡out¡and¡did¡in®person¡market¡research,¡as¡well¡as¡online¡surveys,¡and¡what
`we¡learned¡showed¡that¡we¡were¡on¡the¡right¡trackΐ¡while¡people¡say¡they¡care¡about¡the
`environment,¡when¡asked¡to¡rank¡what¡they¡feel¡more¡important:¡1)¡saving¡the¡environment,¡2)
`having¡fun,¡or¡3)¡saving¡money,¡nobody¡chose¡the¡environment.¡This¡validated¡our¡ideas¡on
`gamification¡and¡monetary¡incentives¡as¡a¡means¡of¡motivating¡behavior¡changes.
`
`We¡received¡good¡feedback¡from¡judges¡and¡participants¡alike¡on¡our¡presentation,¡and¡despite¡not
`winning,¡I¡felt¡incredibly¡proud¡of¡what¡we¡accomplished!
`Team¡members:
`Rob¡Reed, Roy¡Kim, Josh¡McBroom, Michael¡Shomsky, Luke¡M¡Swart, Brian¡Essex
`
`Skills
`
`Strategic¡Planning
`
`Retail
`
`Vendor¡Management
`
`PMO
`
`Team¡Building
`
`ERP
`
`Process¡Improvement
`
`SharePoint
`
`Vendor¡Relations
`
`E®commerce
`
`Program¡Management
`
`SDLC
`
`Business¡Intelligence
`
`Customer¡Relations
`
`Outsourcing
`
`See¡29+
`
`Education
`
`University¡of¡Arizona
`BSBA
`1990¡₹¡1993
`
`Recommendations
`
`A¡preview¡of¡what¡LinkedIn¡members¡have¡to¡say¡about¡Rob:
`
`
`
`Rob¡has¡transformed¡our¡Information
`Technology¡and¡Ecommerce¡departments
`@¡Car¡Toys.¡We've¡benefited¡by¡his¡world
`class¡experience¡and¡practical,¡thoughtful…
`See¡more
`
`
`
`Rob¡was¡an¡absolute¡pleasure¡to¡work¡with
`during¡my¡time¡at¡Starbucks.¡Professional
`and¡extremely¡collaborative,¡we¡partnered
`well¡together¡on¡all¡things¡related¡to¡the…
`See¡more
`
`Sign¡up¡to¡see¡who¡recommended¡Rob
`
`Groups
`
`Safeco¡Alumni¡Network Seattle¡Greenovation… PivotLink
`
`Chief¡Information¡Offi…
`
`

`
`University¡of¡Arizona… Dynamics¡AX¡User¡G… Retail¡CIO¡Group
`
`See¡2¡more
`
`View¡Robffis¡full¡profile¡to...
`
`ﬤ See¡who¡you¡know¡in¡common
`ﬤ Get¡introduced
`ﬤ Contact¡Rob¡directly
`
`View¡Rob's¡Full¡Profile
`
`Not¡the¡Rob¡youffire¡looking¡for?¡View¡more
`
`LinkedIn¡member¡directory: a b c d e f g h i
`
`j k l m n o p q r s t u v w x y z more
`
`Browse¡members¡ by¡country
`
`ª¡2016 User¡Agreement
`
`Privacy¡Policy Community¡Guidelines Cookie¡Policy Copyright¡Policy Unsubscribe