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`PATENT OWNER
`EXHIBIT 2084
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`EXHIBIT 2084
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`http://www.restfinance.com/Restaurant-Finance-Across-America/January-2016/Olo-Set-to-Enter-On-
`Demand-Marketplace-after-40m-Investment/
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`
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`Olo Set to Enter On-Demand Marketplace after
`$40m Investment
`By Nicholas Upton
`
`Published: 2016.01.25 02:39 PM
`
`
`
`Online ordering platform developer Olo is looking to get into the burgeoning on -demand delivery
`space with its Dispatch system and a $40 million investment from The Raine Group.
`
`Olo, which provides a digital-ordering platform for brands such as Five Guys, Wingstop, Chipotle and
`Sweetgreen, announced its national entry into the on-demand space at the 2016 ICR Conference.
`
`“The missing link in restaurant delivery today has been a logistics stack to synchronize orders —from
`the kitchen to delivery courier and the restaurant guest,” said Noah Glass, founder and CEO of Olo.
`“Dispatch helps our clients properly coordinate delivery orders seamlessly, while supporting our
`mission to help them maximize restaurant revenue per square foot."
`
`Glass said the biggest issue with on-demand services currently is the incongruent landscape of
`multiple delivery services with large gaps in coverage. With an initial test in Washington, D.C., Glass
`saw the possibility to create a hub that connects all those different systems.
`
`“We could cobble these guys together and make a nationwide network when we put these guys
`
`together on one platform,” said Glass. “We believe that by doing so, we could get to about 80% of
`the U.S. population, which is big.”
`
`
`
`The new Dispatch system will allow restaurants to take orders in whichever system they have (an
`Olo system is not required) and all the delivery services “bid” on the order. Factors like driver
`distance, speed of delivery, and delivery fees will rank the various services for the consumer, which
`can then choose a delivery source and finalize their order. It can also act as an overflow system for a
`restaurant with its own delivery fleet.
`
`Glass said when it works, restaurants can see as much as 15% in top-line sales growth from delivery
`alone. It also helps put the power back in restaurateurs’ hands, who are looking to keep people
`ordering in branded portals. After seeing what third-party services did to the hotel industry, brands
`are fighting to keep their business in proprietary systems.
`
`To help grow the Dispatch program and further develop core offerings, The Raine Group invested
`$40 million in the company. Colin Neville and Brandon Gardner of The Raine Group will join the Olo
`board. The global merchant bank focuses exclusively on technology, media and
`telecommunications.
`
`“With secular tailwinds driving the inevitable shift to digital ordering, Olo's users a nd sales volume
`are both more than doubling on an annual basis,” said Neville. “We see a long runway in the firm’s
`core ordering platform and believe its new initiatives will resonate with clients. Olo is extremely well
`positioned and we are delighted to partner with Noah and the team.”
`
`Dispatch will launch nationwide toward the end of the first quarter or early in the second quarter. As
`for what’s next in the food delivery space, it sounds like a page from a science fiction novel as
`perennial disrupters break into the restaurant industry.
`
`“I believe that Amazon has an interest in getting into this space with drones, and I believe that
`
`Google wants to get into this space with driverless cars,” said Glass. “I’m quite sure that as I’m the
`CEO of Olo, we will see delivery drivers that are not human.”
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