Apple Exhibit 1051
`Apple Inc. v. Smartflash LLC
`CBM2015-00121
`Page 00001
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`U.S. Patent
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`Oct. 13, 2009
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`Sheet 1 of8
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`US 7,603,382 B2
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`
`
`
`INFORMATION
`
`TRANSPORT
`
`INFRASTRUCTURE
`
`INFORMATION
`
`USER 1
`
`INFORMATION
`
`USER 2
`
`IN FORMATION
`
`USER 3
`
`INFORMATION
`
`
`
`USER N
`
`INFORMATION
`
`PROVIDER 1
`
`INFORMATION
`
`PROVIDER 2
`
`INFORMATION
`
`PROVIDER 3 V
`
`INFORMATION
`
`
`
`PROVIDER M
`
`18
`
`FIG. 1
`
`PRIOR ART
`
`26
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`U.S. Patent
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`Oct. 13, 2009
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`Sheet 2 of8
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`US 7,603,382 B2
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`U.S. Patent
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`Oct. 13, 2009
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`Sheet 4 of8
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`US 7,603,382 B2
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`U.S. Patent
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`Oct. 13, 2009
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`Sheet 7 of8
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`US 7,603,382 B2
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`TITLE/CORPORATE NAME
`
`CORPORATELOGO
`
`CORPORATEADDRESS
`
`
`
`CORPORATE PHONE NUMBER
`
`E-MAIL ADDRESS
`
`
`
`340*‘
`
`340B
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`340C
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`340D
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`«RI FIG. 53
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`302
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`INTELLECTUAL
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`LAW
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`U.S. Patent
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`US 7,603,382 B2
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`1
`ADVANCED INTERNET INTERFACE
`PROVIDING USER DISPLAY ACCESS OF
`CUSTOMIZED WEBPAGES
`
`CROSS REFERENCE To RELATED
`
`APPLICATION(S)
`
`This application is a continuation of U.S. patent applica-
`tion Ser. No. 09/318,917, U.S. Pat. No. 6,816,849, filed May
`26, 1999, which in turn claims priority from U.S. provisional
`application No. 60/086,671 filed May 26, 1998, which are
`incorporated by reference as if fully set forth.
`FIELD OF INVENTION
`
`This invention pertains to the global computing network
`otherwise known as the Internet or the World Wide Web. More
`
`particularly, the invention pertains to a system for selectively
`tailoring information delivered to an Internet user depending
`upon the particular needs of the user.
`BACKGROUND
`
`The Internet is a global computer network that is rapidly
`changing the landscape of the business community and has
`begun change the way people perceive themselves as citizens
`of the global community. By its very nature, the Internet
`provides a flexible vehicle to deliver information from any
`point on the globe to any other point on the globe. Providing
`such a vast amount of information on demand is a feat which
`
`is unparalleled in history inboth size and scope. However, due
`to the limitations inherent with computer hardware, modems
`and telephonic systems, only a small portion of the capabili-
`ties of the Internet are utilized today. As the performance of
`computer hardware and software catches up with the expec-
`tations of the Internet-using community, the applications for
`which the Internet is used will increase tremendously.
`Use of the Internet is in its infancy. Much to the chagrin of
`the Intemet-using community, the press constantly features
`articles and commentary on the Internet which is overly sim-
`plistic and misleading. Much ofthe capabilities ofthe Internet
`remain more hype than fact. Since evolution ofthe Internet is
`in its rudimentary stages, no one can predict where the fron-
`tier will lead.
`
`One of the current problems with the Internet is that inex-
`perienced people in the business community and the user
`community tend to view the Internet as a natural extension (or
`slight modification) of the currently existing media. For
`example, much of the public uses the Internet as a high tech
`phone book whereby a user can obtain detailed information
`regarding a company’s products, services or other back-
`ground information regarding a company. A perusal of home
`pages currently existing on the WorldWide Web confirms that
`home pages are currently a hybrid ofthe business-to-business
`Yellow Pages® directory and a television commercial. The
`home pages are unable to obtain any information regarding
`the specific Internet users which are contacting the home page
`nor are they able to deliver information tailored specifically to
`that user without the user experiencing a tedious “virtual
`gauntlet” of boring questions that they must answer time and
`time again for each home page that is accessed. The initial
`enthusiasm and mystique associated with the Internet will
`quickly evaporate unless Internet users and the business com-
`munity begin to utilize the Internet to its fullest potential.
`Accordingly, there exists a serious need for delivering use-
`ful information to an Internet user that can be depended upon
`to deliver quality data as reliably as current utilities are deliv-
`ered
`
`2
`SUMMARY
`
`The present invention is a system for delivering informa-
`tion from an information provider to an information user that
`is selectively tailored toward the capabilities of the informa-
`tion provider and the needs of the information user. The
`system includes an interactive interface which provides a
`medium for information users to communicate with informa-
`
`tion providers. More specifically, the system includes means
`for the information user to tailor the profile ofthe information
`user depending upon the needs or desires of the information
`user. Separate means permit the information provider to view
`the information user profile and to structure the information
`seen by the information user in a format that is most suitable
`to that information user.
`
`The system also enables the informationuser to operatively
`tailor their profile on a real time basis. Thus, the information
`provider may tailor the information provided to the Internet
`using community depending upon the time of day, business
`conditions or other factors.
`
`Accordingly, it is an object of the present invention to
`provide an advanced Internet
`interface between Internet
`information users and Internet information providers.
`Other objects and advantages will become apparent to
`those skilled in the art after reading the detailed description of
`a presently preferred embodiment.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`FIG. 1 is a block diagram of the interface between infor-
`mation users and information providers over the Internet
`according to the prior art.
`FIG. 2 is a block diagram of the web page structures
`according to the prior art.
`FIG. 3 is a block diagram of the interface between infor-
`mation users and information providers over the Internet
`according to the present invention.
`FIGS. 4A-4C are database structures of user information.
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`FIG. 5A is a block diagram of information provider accord-
`ing to the present invention.
`FIG. 5B is a file structure of information identifiers accord-
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`ing to the present invention.
`FIGS. 6A and 6B are illustrations of web pages according
`to the present invention.
`FIG. 7 is an illustration of a web page structure according
`to the present invention.
`
`DETAILED DESCRIPTION OF THE PREFERRED
`
`EMBODIMENT(S)
`
`The preferred embodiment will be described with refer-
`ence to the drawing figures wherein like numerals represent
`like elements throughout.
`A block diagram of the interface between current informa-
`tion users and information providers over the Internet is
`shown in FIG. 1. The information transport infrastructure 10
`includes all of the infrastructure 10 required to convey infor-
`mation between the plurality of information providers 20, 22,
`24, 26 and plurality of information users 12, 14, 16, 18. This
`transport infrastructure 10 includes, but is not limited to, a
`wireless or wired public or private telephone system, a local
`area network (LAN) or a wide area network (WAN) upon
`which the information users 12, 14, 16, 18 or information
`providers 20, 22, 24, 26 are resident, the plurality of way
`stations in between, and all of the computing resources
`required to deliver the information. It should be recognized
`that this infrastructure 10 could include the local cable tele-
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`vision (CATV) infrastructure, telephone company infrastruc-
`ture or even the wires provided by the electric company over
`which information may be transmitted. It should also be
`recognized that the information may be transmitted by satel-
`lite or microwave means and the present example should not
`be viewed as a specific limitation upon the scope of the
`present invention.
`As shown in FIG. 1, as each information user 12, 14, 16, 18
`utilizes the Internet to access one or more information pro-
`viders 20, 22, 24, 26, each information provider 20, 22, 24,
`26, such as a Web page, will appear identical to each infor-
`mation user 12, 14, 16, 18. There is no tailoring of informa-
`tion to each information user 12, 14, 16, 18. Of course, an
`information user 12, 14, 16, 18 can run the aforementioned
`“virtual gauntlet” of questions to obtain the information they
`require, but this process is extremely frustrating and time
`consuming. Additionally, much of the information requested
`from the information user 12, 14, 16, 18 by an information
`provider 20, 22, 24, 26 is standard information such as an
`information user’ s name, address and other personal or finan-
`cial information.
`
`Most Web pages are structured as a logical tree and branch
`format as shown in FIG. 2. First, the information user 12, 14,
`16, 18 accesses the desired home page 40. As the information
`user 12, 14, 16, 18 inputs information and makes selections,
`the information user 12, 14, 16, 18 gains access to additional
`tiers of information. For example, if the first choice 42 is
`selected by information user 12, 14, 16, 18 on the home page
`40, the information user 12, 14, 16, 18 will be shown a second
`tier ofchoices 50, 52, 54. Selection ofthe first choice 50 from
`this second tier of choices 50, 52, 54 will provide access to a
`third tier of information with three additional choices 56, 58,
`60. In this manner, the Web page 40 will provide incremental
`additional information in response to the selections made by
`the information user 12, 14, 16, 18. Ultimately, the informa-
`tion user 12, 14, 16, 18 will acquire the information they need
`after one or more attempts or they will give up in frustration
`and access a competitor’s home page or make a telephone call
`directly to the company.
`The system 9 of the present invention for providing an
`advanced, selectively tailored Internet interface is shown in
`FIG. 3. As shown, both the information users 12, 14, 16, 18
`and the information providers 20, 22, 24, 26 are selectable
`and changeable entities; in contrast to the static entities that
`presently comprise the Internet. As shown, the information
`user 12, 14, 16, 18 may tailor their information user profile as
`needed to acquire specific information. In this manner, one
`might even view the information user 12, 14, 16, 18 as having
`“multiple personalities.”
`As shown in FIG. 4A, for example, the information user 12,
`14, 16, 18 may have a business profile 200 which is specifi-
`cally tailored toward the information user’s 12, 14, 16, 18
`business needs. The profile 200 comprises a file 202 having a
`plurality of fields 204 which hold data that the information
`user 12, 14, 16, 18 is male, Caucasian, fiscally conservative,
`politically conservative, is employed by a Fortune 500 com-
`pany, is employed in a sales position, has an undergraduate
`degree in economics, speaks English and is a U.S. resident.
`Alternatively, as shown in FIG. 4B, the information user’ s
`12, 14, 16, 18 profile 220 for accessing the Internet for plea-
`sure comprises a file 202 having a plurality of fields 204
`which hold data that the information user 12, 14, 16, 18 is a
`male, Caucasian, college graduate, has a liberal arts degree,
`homosexual, speaks several languages, has an annual income
`of $70,000-$100,000 socially liberal and fiscally liberal. It
`should be noted that a data file 250 having a standard format
`as shown in FIG. 4C may be adopted by all information users
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`12, 14, 16, 18 and information providers 20, 22, 24, 26 on the
`Internet. In this manner, a user may simply check or fill-in any
`oftho se user profile attributes 252A-252N that are applicable.
`As shown, there are almost an unlimited number of columns
`which may be created to identify all of a user’s attributes 252.
`Additionally, a plurality of profiles 260A-260N may be cre-
`ated by the user. For example, the user may create a business
`profile 260A for all of his or her business trades, and then
`create several personal profiles 260B, 260C for their personal
`traits. This profile is stored in computer memory (not shown)
`and transferred to an information provider 20, 22, 24, 26
`when a Web page is accessed. These multiple profiles 252A-
`252N are not unlike the multiple personalities that currently
`exist in every day life for many individuals. In accordance
`with the teachings ofthe present invention, the profiles 252A-
`252N are selectively tailored to the needs of the information
`user 12, 14, 16, 18 at a particular time. Although several
`current Web pages permit a user to create a profile for that
`particular Web page, the information user 12, 14, 16, 18 must
`create this rudimentary profile each time they access the Web
`page. The present invention has the advantage that a detailed
`standard profile 252 may be created having an tremendous
`amount of detail and selectivity then this profile 252 may be
`utilized with any information provider that accepts the stan-
`dard format.
`
`Referring to FIG. 5A, an information provider 300 in
`accordance with the present invention is shown. The infor-
`mation provider 3 00 is a virtual panoply ofinformation which
`is placed in a mosaic most pleasing to the information users
`12, 14, 16, 18. The information on the Web page 302 may be
`thought ofas a mosaic ofelectronic tiles A, B, C1-C16, D, E,
`F, G each of which have a portion of the Web page 302. Each
`tile A-G is a result of a separate data stream 310-322 which
`individually updates the tiles A-G. The tiles A-G may change,
`and the format and location of the data streams A-G may
`change as a result ofthe change in the data streams. As shown,
`the tiles A-G may be changed on a yearly, quarterly, daily,
`hourly or constant basis. Additionally, as shown, the entire
`Web page 302 may be changed, or only one or more portions
`of the Web page 302 may be changed as will be explained in
`detail hereinafter.
`Each data stream 310-322 has a set of information identi-
`
`fiers for identifying the type of information provided by the
`data stream 310-322. For example, the data stream 310 which
`supplies section A may carry general information regarding
`the Web page’ s owner such as a corporation. The file structure
`of the information identifiers 340A-340N is shown in FIG.
`
`5B. Among the plurality of other data streams 312-324 may
`exist intellectual property information such as a company’s
`copyright and trademark notifications (section G) 318; direc-
`tions on how to reach the corporation’s headquarters (section
`F) 320, sales or service locations (section E) 322; and a
`plurality of other information related to a company’ s products
`or services (sections B, C, D and H) 323, 314, 324, 312. It
`should be apparent even to those with rudimentary skills in
`the art that the foregoing discussion regarding the data
`streams 310-324 involving a company’s products or services
`may apply equally to any ofthe other data streams that are set
`forth on a Web page 300.
`The tailoring of a company’s information or services will
`now be explained in detail hereinafter. The three data streams
`that will be selected are a company’s logo (section H) 312, a
`company’s product line (section D) 324 and the description of
`the product line (section B) 323. Although some of the data
`streams may be individually linked, such as a product and the
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`5
`description of the product and the price of the product; they
`will be treated separately for simplification of the explana-
`tion.
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`US 7,603,382 B2
`
`6
`of explanation is specifically tailored to “high income and
`high end serious and conservative individuals who are look-
`ing for a premium product.” The description of the high end
`product for the “data seeking” type of individual may read as
`follows “a blend of 60% Arabica, 40% Columbian coffee
`beans is blended and freeze dried at minus 60 degrees Celsius.
`A six ounce cup contains 100 calories, zero grams of fat .
`.
`. ”
`For those generation X’ers who are accustomed to a “loud”
`advertising style, the following will sufiice: “Yo! This cup of
`joe will be blow you away. Be the first of your friends to drink
`this liquid gold and have the bragging rights that you, truly,
`have it together.” As can be seen by these differing descrip-
`tions, a conservative individual would clearly be turned offby
`the in-your-face mar1ner of the third data stream. Likewise,
`younger individuals would most likely be bored by the first
`description. In this manner, a company can cater to all needs
`without having to boil down and sanitize a particular Web
`page to meet a majority market, while alienating minorities.
`The most beneficial aspect of the present invention which
`permits a company to tailor the delivery of information to a
`specific user without requiring the user to input a lot of mun-
`dane and urmecessary information will now be described in
`detail. When an individual accesses a particular Web page, the
`individual’s current profile that the individual has selected,
`(for example 252A), is automatically downloaded to that Web
`page. The Web page manager matches the user’ s profile to the
`information identifier’s 340A-340N. Depending upon the
`number of matches, the manager selects the data stream that
`corresponds most closely with the profile 252A. In this man-
`ner, the Web page manager tailors the Web page to the specific
`individual based on the profile. The Web page manager
`selects most appropriate data streams for the current informa-
`tion user 12, 14, 16, 18 depending upon the currently avail-
`able data streams and the profile of the individual. Although
`there may be a standard Internet protocol developed which
`may require an information user 12, 14, 16, 18 to input their
`profile in a standard format such as 100 different sorting
`aspects, this is not required. The Web page manager will use
`those downloaded portions and will tailor the Web page
`accordingly.
`This system allows the information provider to selectively
`provide information to the information user without the infor-
`mation user’s knowledge or without irking the information
`user by telling them they need a password, or they need to be
`a member. It permits those members to get to the information
`seamlessly. For example, low end users may receive coupons,
`high end users may receive product warranty information
`Another feature of the present invention is that it includes the
`ability to access a web site and map the entire web site. For
`example, as shown in FIG. 2, when an information user
`selects choice 1 Ai, the person does not know what exists in
`choice 1 Ci until they get there. Often, the person forgets the
`other choices available. The present invention may either map
`the route which the person has gone and provide a tree and
`branch diagram as a picture-in-picture window within the
`screen or may map the entire web site upon accessing the Web
`page. For example, when a person access a web site, the web
`site navigator resident within the information user’s browser
`may quickly go in and access every page of the web site. It
`will then summarize, and categorize the information in a
`concise mar1ner and provide a branch and tree type map.
`Although the invention has been described in part by mak-
`ing detailed reference to certain specific embodiments, such
`details is intended to be instructive rather than restrictive. It
`will be appreciated by those skilled in the art that many
`variations may be made in the structure and mode of opera-
`tion without departing from the spirit and scope of the inven-
`tion as disclosed in the teachings herein.
`Although the features and elements of the present inven-
`tion are described in the preferred embodiments in particular
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`Tailoring ofthe data stream 312 ofthe company’s logo will
`now be described. As shown in FIG. 6, this or any other data
`stream 310-324 may be tailored toward the time of day. This
`will give the information user 12, 14, 16, 18 the pleasing
`experience that the Web page 302 is “fresh.” For example as
`shown in FIG. 6A, the logo H may be profiled by a rising sun
`during the early morning hours, a bright sun during the day 10
`and a setting sun in the late afternoon and early evening hours.
`The moon and stars may come out after nightfall, as shown in
`FIG. 6B, and would be an indication of the actual time of day.
`Although this may appear as a gimmick, the information user
`12, 14, 16, 18 may access the Web page 302 all day long
`without actually seeing the same Web page 302 twice. It
`should be recognized that other portions ofthe Web page 302
`may be likewise tailored. This could also be a powerful mar-
`keting concept whereby the logo might change color for a
`certain period of time indicating that the company’ s products
`are on sale, the stock is doing well or that the company is
`hiring. Any aspect of the logo H may be changed to provide
`useful information to the information user 12, 14, 16, 18.
`Additionally depending upon the profile 252 of the informa-
`tion the users 12, 14, 16, 18, a Japanese resident accessing a
`Web page may view a “sun rising” page, while simulta-
`neously a U.S. resident will see the moon, stars and nightcap.
`The profile 252 will be downloaded to the information pro-
`vider 20, 22, 24, 26.
`Referring back to FIG. 5A, the data stream 323 concerning
`a company’s products B will now be described in detail
`hereinafter. This data stream 323 is shown in greater detail in
`FIG. 7. As shown, the data stream 323 may comprise a plu-
`rality of separate data streams 323A-323C which change on a
`basis set by the information provider 20, 22, 24, 26. The first
`data stream 323A, for example, pertains to a company’ s “high
`end” line of products 380, the second data stream 323B may
`comprise a company’ s “middle en ” line ofproducts 382, and
`the third data stream 323C may comprise the company’ s “low
`end” line of products 384.
`Each particular data stream 323A-323C may comprise the
`same products throughout the day as shown in FIG. 7, or may
`change periodically throughout the day, or based upon the
`time of day. For example, the high end line of products 380
`may relate to gourmet coffee; the middle end line of products
`may relate to your average “cup ofjoe” 382; and the third data
`stream 323C may relate to your “get it hot” coffee line for
`people who are looking only for a caffeine intake and are
`willing to “choke down” any sludge 384. These three lines of
`products 380-384 may be displayed until approximately
`11:00 a.m. Thereafter, three new high, middle and low end
`lines of products 380-384 are described such as a company’s
`soda or tea beverage line. In the evening, the three data
`streams 323A-323C may again change to liquors used for
`after dinner drinks.
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`Referring to the high end product description data stream
`323A, this data stream 323A may be selectively tailored in a
`different mar1ner as will be described in detail hereinafter. For
`example, the data stream 323A may actually comprise three
`separate lines of data 323A1, 323A2, 323A3, one tailored
`towards very conservative, serious or older individuals
`323A1, one tailored towards “no frills” type people who seek
`only raw data regarding a product, such as health conscious
`individuals 323A2; and a third data stream that is playful,
`light and furmy for the common Internet surfer 323A3.
`Accordingly, going along with the present example the high
`end line of coffee products may be described in the conser-
`vative data stream as “a succulent blend of Columbian and
`Arabica beans which are blended for an exquisite taste and are
`dry roasted to relieve the coffee of any bitterness.” This type
`
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`US 7,603,382 B2
`
`7
`combinations, each feature or element can be used alone
`(without the other features and elements of the preferred
`embodiments) or in various combinations with or without
`other features and elements of the present invention.
`Hereafter,
`a wireless
`transmit/receive unit
`(WTRU)
`includes but is not limited to a user equipment, mobile station,
`fixed or mobile subscriber unit, pager, or any other type of
`device capable of operating in a wireless environment. When
`referred to hereafter, a base station includes but is not limited
`to a Node-B, site controller, access point or any other type of
`interfacing device in a wireless environment.
`What is claimed is:
`
`1. A system for providing web pages accessed from a web
`site in a manner which presents the web pages tailored to an
`individual user, comprising:
`an interactive interface configured to provide dynamic web
`site navigation data to the user, the interactive interface
`comprising:
`a display depicting portions of the web site visited by the
`user as a function of the web site navigation data; and
`a display depicting portions of the web site visited by the
`user as a function of the user’s personal characteristics.
`2. The system of claim 1, wherein the display depicting
`portions of the web site visited by the user includes a map
`depicting a route of web pages visited by the user.
`3. The system of claim 1, wherein the display depicting
`portions of the web site visited by the user includes a map of
`web pages visited by the user, presented in a tree and branch
`diagram in combination with at least a portion of the entire
`web site accessible by the user.
`4. The system of claim 1, wherein the display depicting
`portions of the web site visited by the user includes an indi-
`cation ofweb pages visited by the user, presented as a picture-
`in-picture window within the display in combination with at
`least a portion of the entire web site accessible by the user.
`5. The system of claim 1, wherein the interactive interface:
`includes a data file generated from user activity based on
`user data transmitted in response in part to user selec-
`tions of a plurality of user-selectable fields, each field
`describing a personal characteristic of the user; and
`is configured to automatically transmit data corresponding
`to the user selections upon initially accessing the web
`pages, wherein an analysis of the user selections pro-
`vides a selection of a plurality of discrete web pages
`specifically tailored to the user; and the display depict-
`ing portions of the web site visited by the user includes
`data derived from at least one of the user data and user
`
`5
`
`10
`
`15
`
`25
`
`30
`
`40
`
`45
`
`activity based on the user data.
`6. The system of claim 1, wherein the interactive interface
`is further configured to generate a site map according to at
`least one of a route which the user has taken or a plurality of
`discrete sections tailored for the user, thereby providing a
`diagram in accordance with the user selections.
`7. A method of generating a web page comprising:
`generating a plurality of data streams, wherein each data
`stream is associated with a particular portion of the web
`page, and wherein each data stream is stored in a com-
`puter memory; and
`changing at least one of the particular portions of the web
`page as a function of time.
`8. The method of claim 7, wherein one of the particular 60
`portions presents a company logo, wherein the company logo
`is profiled by different symbols depending upon the time of
`day.
`9. The method of claim 7, wherein the different symbols
`indicate the time of day.
`
`8
`10. The method of claim 7, wherein at least a part of one of
`the particular portions presents information associated with a
`company, wherein the at least part of one of the particular
`portions changes color for a certain period of time to indicate
`an event or condition associated with the company.
`11. The method of claim 7, wherein the event or condition
`is associated with the price of products sold by the company.
`12. The method of claim 7, wherein the event or condition
`is associated with the type of products sold by the company.
`13. The method of claim 7, wherein the event or condition
`is associated with the price of stock associated with the com-
`PanY~
`14. The method of claim 7, wherein the event or condition
`is associated with employment opportunities offered by the
`company.
`15. The method of claim 7, wherein the particular portions
`present different products at different times during each day.
`16. A method comprising:
`receiving data which defines a plurality of user profile
`attributes in each of a plurality of user profiles;
`storing the plurality ofuser profiles, each user profile com-
`prising data descriptive of a user;
`in response to a request from an information provider,
`transferring data from a specified user profile to the
`information provider; and
`providing dynamic web site navigation data via an inter-
`active interface, the interactive interface comprising:
`a display depicting portions of a web site visited by the user
`as a function of web site navigation data; and
`a display depicting portions of a web site visited by the user
`as a function of the plurality of fields having data
`descriptive of a user.
`17. The method of claim 16, further comprising: transfer-
`ring the stored plurality of user profiles to an information
`provider when a web page is accessed.
`18. The method of claim 16, wherein data from the plural-
`ity of profiles are transferred in a standardized form.
`19. The method of claim 16, wherein the plurality of user
`profiles include at least one of a business profile, a personal
`profile, and a family profile.
`20. The method of claim 16, wherein the profile attributes
`include at least one of gender, race, income, and education.
`21. A method comprising:
`receiving data from a user profile associated with a user;
`in response to a request associated with the user, sending a
`data stream that is selected based at least in part on the
`received data from the user profile; and
`displaying the data stream via an interactive interface, the
`interactive interface comprising:
`a display depicting portions of a web site visited by the user
`as a function of web site navigation data; and
`a display depicting portions of a web site visited by the user
`based at least in part on the received data from the user
`profile.
`22. The method of claim 21, further comprising:
`selectively offering a coupon to the user associated with the
`request, wherein the coupon is based at least in part on
`the received data from the user profile.
`23. The method of claim 21, further comprising:
`selectively presenting product warranty information to the
`user associated with the request, wherein the product
`warranty information is based at least in part on the
`received data from the user profile.
`
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`
`(12) POST-GRANT REVIEW CERTIFICATE (13th)
`
`United States Patent
`Halt, Jr.
`
`US 7,603,382 J1
`(10) Number:
`(45) Certificate Issued:
`Jan. 15, 2016
`
`(54) ADVANCED INTERNET INTERFACE
`PROVIDING USER DISPLAY ACCESS OF
`CUSTOMIZED WEBPAGES
`
`(75)
`
`Inventor: Gerald B. Halt, Jr.
`
`(73) Assignee:
`
`Intellectual Ventures I LLC
`
`Trial Number:
`
`CBM2014-00030 filed Nov. 12, 2013
`
`Petitioner:
`
`Bank of America, N.A., PNC Financial
`Services, lnc., and PNC Bank, N.A.
`
`Patent Owner: Intellectual Ventures I LLC
`
`Post-Grant