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`PATENT OWNERPATENT OWNER
`
`PATENT OWNER
`EXHIBIT 2036
`
`
`
`EXHIBIT 2036EXHIBIT 2036
`
`
`
`Adam Brotman
`
`chief digital Officer
`
`
`
`The most powerful mobile ecosystem of any retailer in the world
`
`Mom om & PM
`
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`M O B l LE AP PS
`
`
`MY STARBUCKS REWARDSW LOYALTY
`
`ig/IIWt:Va1:1<JS;O::‘(:$rC1‘lCSi.V;3:iP.':1V:i:four apps | 15% oftender
`
`BM active MSR members
`
`STAR B U C KS CAR D
`
`33% of tender in stores (pre-paid)
`
`STO R E S
`
`4'?’M transactions each week | ~12]: stores in the US
`
`
`
`Mobile order and pay will drive both topline and ticket...
`and increase bottom line efficiency
`
`bottleneck
`
`1:1 marketing and
`ordering functionality
`encourage
`customization
`and attach
`
`Customers will
`increase their
`
`frequency
`because of added
`convenience
`
`More transactions
`from current
`customers
`
`Customer order entry
`reduces time the
`baristas need to
`
`spend on the POS
`
`Increased operating
`efficiency, including
`reduction of the POS
`
`Convenience will
`induce many more
`customers
`to establish pre—paid
`MSR accounts
`
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`The most powerful mobile ecosystem of any retailer in the world
`
`D E L I V E RY
`
`MOBILE ORDER & PM
`
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`
`M O B l LE AP PS
`
`
`MY STARBUCKS REWARDS‘-W LOYALTY
`
`$i{Mt;x!alI11::::i::’cSiv:g our apps | 15% oftender
`
`BM active MSR members
`
`STAR B U C KS CAR D
`
`33% of tender in stores (pre-paid)
`
`STO R ES
`
`47M transactions each week | ~12]: stores in the US
`
`
`
`Delivery is one of our most requested ideas
`
`Share. Vote. Discuss. 59:.
`
`and are talking about it M_Y5tarbu|:ksld_aa.cal"n
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`Customers want n:ie|i~.r-ery
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`Delivery is one of our most requested ideas
`and we are exploring two different models
`
`GREEN APRO|“»l DELIVERY
`
`CCJNTRACITED DELl\;"EF?"i"'
`
` In high density locations
`In urban/suburban areas
`(e.g. office buildings)
`Service from
`
`
`
`
`- Separate high—volume
`production areas
`
`
`' Dedicated Starbucks-only
`
`"green apron" delivery
`
`
`'
`Integrated into
`Starbucks app
`
`
`
`
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`current stores
`
`' Delivery via one or more
`third party delivery
`services
`
`'
`
`Integrated into
`Starbucks app
`
`