`
`PATENT OWNER
`EXHIBIT 2036
`
`EXHIBIT 2036
`
`
`
`chief digital officer
`
`Adam Brotman
`
`
`
`The most powerful mobile ecosystem of any retailer in the world
`
`M 0 Bl LE 0 R D E R & PAY
`
`M 0 Bl LE A P P 8
`
`
`MY STARBUCKS REWARDS‘E/ LOYALTY
`
`Will add incremental visits and increase throughput —
`launched today in Portland
`
`12M who are actively using our apps | 15% of tender
`7M transactions per week
`
`8M active MSR members
`
`STAR B U C KS CAR D
`
`33"" of tender in stores (pie-paid)
`
`STO R E 5
`
`47M transactions each week | ~12k stores in the US
`
`
`
`Mobile order and pay will drive both topline and ticket...
`and increase bottom line efficiency
`
`sizc- inc-1:3 so; Customers will
`
`1:1 marketing and
`ordering functionality
`encourage
`customization
`and attach
`
`increase their
`
`frequency
`because of added
`convenience
`
`More transactions
`from current
`customers
`
`Customer order entry
`reduces time the
`baristas need to
`
`spend on the POS
`
`Increased operating
`efficiency, including
`reduction of the POS
`bottleneck
`
`Convenience will
`induce many more
`customers
`to establish pre—paid
`MSR accounts
`
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`The most powerful mobile ecosystem of any retailer in the world
`
`D E L | V E RY
`
`M 0 Bl LE 0 R D E R & PAY
`
`M 0 Bl HE A P P 8
`
`
`MY STARBUCKS REWARDSW LOYALTY
`
`Will add incremental visits and increase throughput —
`launched today in Portland
`
`12M who are actively using our apps | 15% of tender
`7M transactions per week
`
`8M active MSR members
`
`STAR B U C KS CAR D
`
`33% of tender in stores (pm-paid)
`
`STO R E5
`
`47M transactions each week | ~12]; stores in the US
`
`
`
`Delivery is one of our most requested ideas
`
`Customers want delivery
`
`and are talkmg about it MyStarbucksldeacnrn
`
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`Delivery is one of our most requested ideas
`and we are exploring two different models
`
`GREEN APRON DELIVERY
`
`CONTRACTED DELI\-"EF?"1"'
`
`current stores
`
`' Delivery via one or more
`third party delivery
`services
`
` In high density locations
`
`-
`In urban/suburban areas
`(eg. office buildings)
`
`' Service from
`
`' Separate high-volume
`production areas
`
`
`' Dedicated Starbucks-only
`
`"green apron" delivery
`
`
`'
`Integrated into
`Starbucks app
`
`
`
`
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`Integrated into
`Starbucks app
`
`