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Nominee Guide
`
`Starbucks, Ex. 1099
`Starbucks v. Ameranth, CBM2015-00091
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`

`
`June 5, 2006 • Laureate Medal Ceremony • Gala Awards Program
`www.cwhonors.org
`
`Program Overview
`
`Established in 1988, The Computerworld Honors Program brings together the Chairmen or Chief
`Executive Officers of the world’s foremost information technology companies to recognize and
`document the achievements of individuals and organizations around the world, whose visionary
`applications of information technology promote positive social, economic and educational change.
`
`Each year, members of the Computerworld Honors Chairmen’s Committee, a group of 100
`Chairmen/CEOs from leading global IT companies, submit nominations for organizations they feel
`demonstrated extraordinary use of information technology in 10 distinct categories of industry-related
`endeavor. The categories are: Business & Related Services; Education & Academia; Environment,
`Energy & Agriculture; Finance, Insurance & Real Estate; Government & Non-Profit Organizations;
`Manufacturing; Media, Arts & Entertainment; Medicine; Science and Transportation.
`
`Nominees are then asked to
`contribute a Case Study for sub-
`mission to the Computerworld
`Honors Program Global Archives.
`Each Case Study includes a
`detailed description of the project,
`its benefits to society, the role
`played by information technology
`in furthering the project, and the
`ways in which this use of informa-
`tion technology is original or
`innovative. The Laureates may
`also submit accompanying digital
`photographs, video or other sup-
`porting materials. Once their
`documentation has been reviewed
`and accepted, the nominees
`become Program Laureates, and their Case Studies become part of the Program’s Global Archives.
`This information becomes available to researchers, students and scholars through www.cwhonors.org,
`and on digital records housed in national archives in over 100 universities, museums and research
`institutions throughout the world.
`
`The 2005 Computerworld Honors Program Laureates
`
`Laureates’ achievements are recognized at two distinct events, which occur on the same day,
`June 5, 2006. During the Laureate Medal Ceremony, Case Studies are formally inducted into the
`Global Archives, and honorees are presented with a medallion inscribed with the Program’s mission,
`“A Search for New Heroes.” Later that day, Laureates join members of the Chairmen’s Committee and
`other industry luminaries for the Gala Awards Program. At that evening event, additional honors are
`given to 50 Finalists – five Laureates from each of the ten categories, whose Case Studies were
`selected by the Program Judges to be outstanding innovations within the information technology field.
`That field is narrowed further with the presentation of the 21st Century Achievement Awards. These
`awards are given to only one Finalist in each category, singled out for special recognition by the
`Program Judges to be the very best among their peers.
`
`The Computerworld Honors Program is governed by the Computerworld Information Technology Awards Foundation (a Massachusetts not-for-profit corporation.)
`Page 1 of 5
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`Starbucks, Ex. 1099
`Starbucks v. Ameranth, CBM2015-00091
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`

`
`June 5, 2006 • Laureate Medal Ceremony • Gala Awards Program
`www.cwhonors.org
`
`Nomination Process
`The Computerworld Honors Program is a multi-faceted annual awards program that honors
`the top IT professionals globally for best practices submitted through rigorous nomination
`and judging processes.
`
`One hundred companies elected to the status of “Chairmens Committee” are eligible to submit
`nominations of IT projects that are not only noteworthy, but also demonstrate a benefit to society.
`The nominations must be received by March 1, 2006.
`
`In March 2006, all nominations are evaluated to ensure they conform to the Computerworld Honors
`Program Standards and those in compliance are requested to compose a case study. This case
`study is based on the nomination and is an application for “Laureate” status.
`
`All submitted case studies are evaluated by April 2006 to ensure compliance and accuracy. The
`accepted case studies are designated with “Laureate” status for that calendar year.
`
`Laureates are all notified and invited to the Laureate Medal Ceremony on June 5, 2006 at noon in
`Washington, DC. At that time, Laureate organizations are honored individually and recognized for
`their significant contribution to Information Technology. During the ceremony, a representative from
`each organization is given a Laureate Gold Medal.
`
`An independent board of judges evaluates all Laureate case studies designating the top five in
`each of the ten categories. The results are sealed until the Gala Awards Program the evening of
`June 5, 2006 in Washington, D.C.
`
`One Award Recipient in each of the ten categories are specially selected to be the first among
`their peers.
`
`Dates to Remember
`
`September 7, 2005
`
`Nominations kick-off
`
`March 1, 2006
`
`Deadline for all Nominations
`
`March 10, 2006
`
`Deadline for Case Studies
`
`June 5, 2006
`
`Laureate Medal Ceremony and Gala Awards Program
`in Washington, D.C.
`
`Contact Information:
`Deborah Lee
`Executive Programs Specialist
`508-820-8663
`deborah_lee@cwhonors.org
`For all questions regarding nominations, case studies and registration
`
`Sandy Weill
`Program Director
`508-620-7758
`sandy_weill@cwhonors.org
`For all questions regarding the overall program or sponsorship opportunities
`
`The Computerworld Honors Program is governed by the Computerworld Information Technology Awards Foundation (a Massachusetts not-for-profit corporation.)
`Page 2 of 5
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`Starbucks, Ex. 1099
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`

`
`June 5, 2006 • Laureate Medal Ceremony • Gala Awards Program
`www.cwhonors.org
`
`Frequently Asked Questions
`How do I become a Laureate?
`After your organization has been nominated, a case study is requested. If the case
`study meets our requirements, “Laureate” status is granted.
`
`What happens after I submit my organization’s case study?
`Once the case study is completed, it is submitted to our program and reviewed
`by the panel of judges. Once approved, it is catalogued and becomes part of the
`Program’s permanent Research Collection on the History of Information Technology.
`
`How do I become a Finalist?
`The top five case studies in each of the ten categories are chosen by an independent
`panel of judges and recognized as a Computerworld Honors Finalist. Only 50 such
`Finalists are named each year.
`
`What are the 21st Century Achievement Awards?
`These awards recognize the ten best case studies submitted by organizations. One
`award is presented in each of the ten categories.
`
`Environment, Energy and Agriculture
`2005 award recipient, Broward
`County Environmental Protection
`Department, Florida
`
`What are the ten Categories?
`I Manufacturing
`I Business and Related Services
`I Media, Arts and Entertainment
`I Education and Academia
`I Medicine
`I Environment, Energy and Agriculture
`I Science
`I Finance, Insurance and Real Estate
`I Government and Non-Profit Organizations I Transportation
`
`21st Century Achievement Awards
`
`Media, Arts and Entertainment 2005
`award recipient, Turner Broadcasting
`
`Manufacturing 2005 award recipient,
`Cambium Forstbetriebe
`
`The 2005 Computerworld Honors Program Laureates
`
`The Computerworld Honors Program is governed by the Computerworld Information Technology Awards Foundation (a Massachusetts not-for-profit corporation.)
`Page 3 of 5
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`

`
`June 5, 2006 • Laureate Medal Ceremony • Gala Awards Program
`www.cwhonors.org
`
`Frequently Asked Questions continued
`
`Who nominated my organization and why?
`Your organization was nominated by a member of the Program’s Chairmen’s Committee who believes
`your organizations innovative use of information technology is not only worth noting in history, but also
`beneficial to society. The Chairmen’s Committee is comprised of 100 Chairmen, Presidents and CEOs of
`the world’s leading information technology companies.
`
`Chairmen’s Committee Members
`3com, Eric A. Benhamou
`EDS, Michael H. Jordan
`Accenture, Joe W. Forehand
`EMC, Michael Ruettgers
`ACS Government Solutions, John Brophy
`Epicor Software, L. George Klaus
`Epson America, John Lang
`Adobe Systems, Bruce R. Chizen
`Extreme Networks, Gordon L. Stitt
`Agilent, William P. Sullivan
`America Online, Jonathan F. Miller
`F5 Networks, John McAdam
`Apple, Steven P. Jobs
`FileNet, Lee D. Roberts
`AT&T, David W. Dorman
`Fujitsu, Toshio Morohoshi
`Autodesk, Carol A. Bartz
`Getronics, Klaas Wagenaar
`HP, Mark V. Hurd
`Avaya, Donald K. Peterson
`BEA, Alfred S. Chuang
`Hitachi, Shinjiro Iwata
`BearingPoint, Roderick C. McGeary
`i2, Sanjiv S. Sidhu
`BellSouth, F. Duane Ackerman
`IBM, Sam Palmisano
`BMC, Robert E. Beauchamp
`Information Builders, Gerald D. Cohen
`Booz Allen Hamilton, Ralph W. Shrader
`Intel, Craig Barrett
`Borland, Tod Nielsen
`Juniper Networks, Scott G. Kriens
`Broadcom, Scott A. McGregor
`Keane, Brian T. Keane
`Lawson Software, Harry Debes
`Business Objects, John Schwarz
`Lucent, Patricia F. Russo
`Capgemini, John Parkinson
`CDW, John A. Edwardson
`MCI, Michael Capellas
`Microsoft, William H. Gates
`Cincom, Thomas M. Nies
`Cingular Wireless, Stanley T. Sigman
`Microstrategy, Michael J. Saylor
`Cisco, John Chambers
`Morgan Stanley, Merritt Lutz
`Motorola, Edward J. Zander
`Cognizant, Lakshmi Narayanan
`NCR, Jim Ringler
`Computer Associates, John Swainson
`NEC, Akinobu Kanasugi
`Compuware, Peter Karmanos, Jr.
`Nortel, Mike S. Zafirovski
`Dell, Michael Dell
`Deloitte, James H. Quigley
`Novell, Jack L. Messman
`Open Text, John Shackleton
`Eastman Kodak, Antonio M. Perez
`
`What is the deadline for submitting Nominations?
`March 1, 2006
`
`Oracle, Larry J. Ellison
`Panasonic, Paul Liao
`Patni Computer Systems, Narendra K. Patni
`Progress Software, Joseph W. Alsop
`Quantum, Richard E. Belluzo
`RAD Data Communications, Zohar Zisapel
`Raytheon, William H. Swanson
`RSA Security, Arthur W. Coviello, Jr.
`SAIC, Ken C. Dahlberg
`SAP, Henning Kagermann
`SAS, James Goodnight
`SGI, Robert R. Bishop
`Siemens, George C. Nolen
`Software AG, Karl-Heinz Streibich
`Sprint Nextel Corp., Gary D. Forsee
`Sun Microsystems, Scott G. McNealy
`Sybase, John S. Chen
`Symantec, John W. Thompson
`Texas Instruments, Thomas J. Engibous
`TIBCO, Vivek Ranadivé
`Toshiba, Tadashi Okamura
`Unisys, Joseph W. McGrath
`VeriSign, Stratton D. Sclavos
`Verizon, Ivan G. Seidenburg
`Wyse, John Kish
`Xerox, Anne M. Mulcahy
`Yahoo!, Terry S. Semel
`
`When is the Laureate Medal Ceremony?
`This prestigious ceremony will be held at noon on June 5, 2006 in Washington, D.C. Additional information about
`this event will be sent out closer to the event date.
`
`When is the Gala Awards Program?
`The Finalists and 21st Century Award Recipients are honored at the Gala Awards Program, on the evening of June 5,
`2006 in Washington, D.C. Additional information about this event will be sent out closer to the event date.
`
`Gala Awards Program in Washington, D.C., June 2005
`
`The Computerworld Honors Program is governed by the Computerworld Information Technology Awards Foundation (a Massachusetts not-for-profit corporation.)
`Page 4 of 5
`
`Starbucks, Ex. 1099
`Starbucks v. Ameranth, CBM2015-00091
`
`

`
`June 5, 2006 • Laureate Medal Ceremony • Gala Awards Program
`www.cwhonors.org
`
`Case Study Requirements
`Please write in simple language, emphasizing how your project changes and benefits people’s daily
`experiences. Please state and quantify the impact for the future. Address your comments to readers who
`are not experts in the field. Focus more on the effects of your work rather than on the technical details.
`The length of a Case Study can range from a few pages to approximately 20 pages. Please take a look
`at case studies written by past award recipients to get a sense of what has been done before
`(http://www.cwhonors.org/laureates/recipients.htm)
`There are seven areas of case study that will be evaluated by an independent panel of judges. They are:
`Short Summary, Introductory Overview, Benefits, Importance of Technology, Originality, Success, and
`Difficulty. Below you will find more detail about the content needed for each of these sections.
`If you have any more questions regarding the Case Study, please contact Deborah Lee, Executive
`Programs Specialist, at 508-820-8663 or Deborah_Lee@cwhonors.org.
`
`1. Short Summary
`The best summaries communicate clearly what the project is designed to do and how it changes and improves
`people’s lives, situating the benefit within a specific business or institutional context.
`
`2. Introductory Overview
`Please provide a general overview of your organization’s project. This overview should amplify the short summary by
`explaining the project’s specific context, goals, methods, scope, and achievements.
`
`3. Benefits
`I Has your project helped those it was designed to help?
`I What new advantage or opportunity does your organization’s project provide to people?
`I Has the project fundamentally changed how tasks are performed?
`
`4. The Importance of Information Technology
`I How did the technology that was chosen contribute to this project?
`I Why was the technology used particularly important?
`
`5. Originality
`I What are the exceptional aspects of your organization’s project?
`I Is it original? How? Is it the first, the only, the best or the most effective application of its kind?
`
`6. Success
`I Has the project achieved or exceeded its goals?
`I Is it fully operational?
`I How many people benefit from it? If possible, include an example of how the project has benefited a specific
`individual, enterprise or organization. Please include personal quotes from individuals who have directly benefited
`from this work. Please state the impact this work has made and quantify the value.
`I How quickly has the targeted audience of users embraced this innovation? Or, how rapidly do you predict they will?
`
`7. Difficulty
`I What were the most important obstacles that had to be overcome in order for this work to be successful?
`Technical problems? Resources? Expertise? Organizational problems?
`I Often the most innovative projects encounter the greatest resistance when they are originally proposed. If the
`organization had to fight for approval or funding, please provide a summary of the objections faced and how they
`were overcome.
`
`The Computerworld Honors Program is governed by the Computerworld Information Technology Awards Foundation (a Massachusetts not-for-profit corporation.)
`Page 5 of 5
`
`Starbucks, Ex. 1099
`Starbucks v. Ameranth, CBM2015-00091

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