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`27 Oct 00 - 29 Mar 06
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`OCT DEC14
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`1999 2000
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`MOBILE INSIGHTS ANNOUNCES WINNERS OF THE
`SECOND ANNUAL MOBY AWARDS AT THE GO
`MOBILE CONFERENCE
`End Users Are Recognized for Their Innovative Use of Mobile
`Computing and Data Communication Technology
`Mountain View, Calif., September 13, 2000 - Mobile
`Insights, the leading information source for the mobile
`computing and data communications markets, announced the
`winners of the second annual Moby Awards at the Go Mobile
`Conference, held at the Bellagio in Las Vegas, Nevada on
`September 10-13. The awards were presented throughout the
`conference to an audience of senior IT executives, leading
`industry vendors and members of the press.
`Earlier this year, Mobile Insights issued a call for nominations
`among the vendor community for nominations of companies
`who implemented cutting edge mobile computing and data
`communication technology to resolve a major business issue.
`Over 100 nominations were received from leading mobile
`computing vendors, public relations firms, and end-user
`organizations. The Moby Awards were initiated by Mobile
`Insights to acknowledge excellence in this field. Selections are
`based on innovation, impact on users, and robustness.
`Following are the Moby winners in each of the 12
`categories.
`Education: Massachusetts General; nominated by AvantGo,
`Inc. For the use of AvantGo's software running on Palm PDAs
`to give med students a "living textbook" with updated text,
`illustrations, and other important information at patients'
`bedsides.
`Energy: British Columbia Hydro; nominated by Novadigm,
`Inc. For their use of Novadigm's e-wrap™ technology that
`enables rapid changes to software and content.
`Entertainment: Improv Clubs; nominated by Symbol
`Technologies, Inc. For their use of the Symbol PPT 2740
`pocketable computer to wirelessly process tickets and
`reservations, assign tables efficiently, and enhance their
`customer database, resulting in increased marketing efforts.
`Field Service: Sears, Roebuck and Company; nominated by
`BellSouth Wireless Data and River Run Software Group, Inc.
`For the use of BellSouth Intelligent Wireless Network running
`on Itronix ruggedized mobile devices and River Run OnSite
`software, to allow their field technicians to wirelessly access
`customer account information, project arrival times, provide
`
`Starbucks, Ex. 1095
`Starbucks v. Ameranth, CBM2015-00091
`
`

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`1999 2000
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`job estimates, and communicate with management within
`http://www.mobileinsights.com/press/pr20000913.html
`seconds.
`22 captures
`Financial: Prudential Insurance; nominated by IBM. For the
`27 Oct 00 - 29 Mar 06
`use of ThinkPad 380ED notebook computers loaded with Lotus
`Notes, which provides access to the Prudential network
`whenever needed, enabling their salesforce to better serve the
`needs of their customers on a real-time basis.
`Government: Connecticut Policy and Economic Council;
`nominated by River Run Software Group, Inc. For their work
`with River Run's OnSite software, which allows their CPEC
`inspectors to track important information on-site without using
`written forms.
`Healthcare: Hogia Räddningssystem AB (Sweden); nominated
`by Symbol Technologies, Inc. For the use of Symbol's SPT
`1740 devices in 50 ambulances using a wireless LAN
`infrastructure that accommodates transmission of important
`patient information prior to their arrival at the hospital.
`Hi-Tech: quixi; nominated by quixi. For the full suite of mobile
`commerce (m-commerce) which allows users to synchronize
`with any of their contacts, and find information that is needed
`to run their lives as well as purchase anything on the Internet
`at any time.
`Manufacturing: nVidia; nominated by Abaco. For the video
`chip manufacturer's use of Abaco's Varadero thin-client
`application server and software kit, which allowed nVidia them
`to go live in six weeks with warehouse management and
`inventory management systems that integrated their entire
`warehouse process.
`Retail: United Center; nominated by Oracle. For the use of
`Oracle8i Lite database on Symbol SPT 1700 devices. This
`allows all merchandise to be checked against the original order
`and items can be signed off on the spot.
`Sales Force Automation: Rental Service Corporation;
`nominated by @hand. For the use of @hand's open standards
`deployment platform. By integrating with their existing
`system, they have achieved a solid, very flexible, mobile-
`specific platform for their sales force.
`Telecom: Tele Denmark; nominated by Realtime. For the
`implementation of an extensive SMS-based mobile
`entertainment service platform generated from the new
`services offered by Realtime.
`Transportation: United Airlines; nominated by Sierra
`Wireless, Inc. For the use of wireless data across its
`organization to solve business problems and provide real-time
`information. This mobile sales force uses laptop computers,
`Sierra Wireless AirCard 300 CDPD Type II modems, AT&T's
`Wireless IP network, and wireless email software from River
`Run Software.
`About Mobile Insights
`Mobile Insights is the world's leading authority on mobile
`computing and data communications. Established in
`September 1994, the company provides professional services
`to vendors of hardware, software, and services in the mobile
`computing and data communications industry. In addition to
`market analysis, consulting, and publishing, Mobile Insights'
`service brands include: Mobile Letter, an electronic newsletter
`that provides reviews of new products and offers industry
`
`Starbucks, Ex. 1095
`Starbucks v. Ameranth, CBM2015-00091
`
`

`
`Go
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`OCT DEC14
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`1999 2000
`
`insights; MobileTrax Online, a syndicated continuous Internet
`http://www.mobileinsights.com/press/pr20000913.html
`information subscription service, publishing 50+ reports
`annually; the Mobility Awards, which are given annually to top
`22 captures
`products and services in 27 categories; Go Mobile, a new
`27 Oct 00 - 29 Mar 06
`conference for leading Information Technology decision-
`makers; and the flagship Mobile Insights conference, an
`annual conference that brings together 400 to 500 of the
`mobile industry's key vendor executives. Mobile Insights'
`clients include 3Com (NASDAQ: COMS), AMD (NYSE: AMD),
`Compaq (NASDAQ: CPQ), Dell (NASDAQ: DELL), Hewlett-
`Packard (NYSE: HWP), IBM (NYSE: IBM), Intel (NASDAQ:
`INTC), Microsoft (NASDAQ: MSFT), Qualcomm (NASDAQ:
`QCOM), Toshiba, and more.
`For more information on Mobile Insights and its services, visit
`the company's Web site at www.mobileinsights.com.
`Note: Brand or product names are trademarks or registered trademarks of their
`respective holders.
`
`Starbucks, Ex. 1095
`Starbucks v. Ameranth, CBM2015-00091