Travelocity is an online travel agency and was founded and owned by Sabre Corporation. It is now wholly owned by Expediam
`Travelocity is based in Dallas, Texas, in the United States. lastrninute.com in Europe was a sister site of Travelocity, sold to Swiss-
`based Bravofly Rumbo in December 2014.9] In recent years, businesses and sites once owned and operated by Travelocity, including
`Travelocity Business, Zuji and IgoUgo, were sold or shut down as Travelocity focused on its core consumer travel business.[33[4]
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`Contents
`
`1 History
`I
`I 2 Controversies
`I
`3 AllHotels
`
`I 4 Travelocity Business
`I
`5 See also
`
`3
`i
`
`I 6 References
`I 7 External links
`
`History
`
`American Airlines began offering customer access to its electronic reservation system, Sabre, in 1978 to travel agencies, and in the
`mid-1980s on the CompuServe Information Service and GEnie to consumers under the "Eaasy Sabremm brand name. This service
`was extended to America Online in the 1990s.
`
`Travelocity was created in 1996 as a subsidiary of Sabre Holdings, itself a subsidiary of American Airlines, and was run by long-time
`Sabre information technology executive Terry Jones. As one of the pioneers of web-based disintermediation, Travelocity.com was the
`first website that allowed consumers themselves not only to access Sabre's fare and schedule information, but also to reserve, book,
`and purchase tickets without the heip of a travel agent or broker. In addition to airfares, the site also permits consumers to book hotel
`rooms, rentai cars, cruises and packaged vacations.
`
`Travelocity gained momentum after AOL's tzravelportal became associated with the brand in 1999. in 2000, Sabre negotiated a
`merger of Travelocity with another early web travel company, Preview Travel. The resulting company was independently quoted on
`the NASDAQ exchange, with Sabre continuing to own around 70 percent of the combined company's outstanding stock. In 2002, with
`Travelocity’s fortunes suffering from competition including Expedia and Orbitz, Sabre consummated a tender offer for the remainder
`of the outstanding shares in Travelocity and remerged the business into Sabre as a subsidiary. Jones left the company shortly
`afterward.
`
`Also in March 2002, Travelocity acquired last minute travel specialist Site59.com. Site59’s CEO and founder, Michelle Peluso joined
`Travelocity with the acquisition as senior vice president, product strategy and distribution. Peiuso became Travelocity’s CO0 in April
`2003 and was then named president and chief executive officer of Travelocity in December 2003.
`
`In 2004, Travelocity introduced "The Roaming Gnome". Voiced by Harry Bnfield, the Gnome has been a staple in Travelocity's
`advertising ever since. The original campaign was invented by Lisa Shirnotakahara and Philip Marchington of McKinney & Silver, an
`advertising agency in Durham, North Carolina. The tagline, "You'll never roarn alone", was written by John Guynn, a copywriter at
`the same agency. Avant Garde Studio, with lead artists, Amy Medford and Leonid Siveriver, worked with Philip Marchington to
`design/create the unique look of "The Roaming Gnome". Avant Garde Studio is also responsible for sculpting and painting the
`original 3d sculpture prototypes.
`
`In 2005, Travelocity acquired iastminutecom to take in excess of 30 more brands under its banner in the UK.
`
`Travelocity has a program called Travel for Good that offers a $5000 grant for a selected volunteer to participate in volunteer travel
`programs with various nonprofit organizations, including Habitat for Humanity, Globe Aware, and the American Hiking Society.
`
`https://enwikipedia.org/wiki/Travelocity
`
`
`A Starbucks, Ex. 1069
`Starbucks V. Ameranth, CBM20l 5-00091
`3/19/2016
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`Starbucks v. Ameranth, CBM2015-00091
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`
`North America), Josh Hartmann (Chief Technology Officer) and Jonathan Perkel (Senior Vice President and General Counsel).
`
`On January 8, 2009, the company announced that its CEO, Michelle Peiuso would tender her resignation in order to get married and
`
`focus on bringing up a family, and that she is being replaced by long-time Sabre Sr. Executive, Hugh Jonesm In 2011, president and
`CEO Hugh Jones moved to sister company Sabre Airline Solutions, and Gilt Groupe president Carl Sparks was brought in as
`president and CEO of Travelocity. Sparks had been general manager of Hotels.com and before that was chief marketing officer at
`Expediarsj
`
`In August 2013, Expedia Inc. announced it had signed a marketing agreement with Travelocity, where Expedia would power
`Trave1ocity’s United States and Canadian points of sale, and Travelocity would focus solely on advertising their website. Beginning in
`
`November 2013, Expedia's hotei supply began flowing into Travelocity, with expected cornpietion to take place in early 2014.9]
`
`In May 2014, CEO Carl Sparks stepped down from his position as CEO of Travelocity.“°3 After the departure of Sparks, Roshan
`Mendis, President of Travelocity was named to manage operations of Travelocity's operations in the Americas, while Matthew
`Crummack, CEO of lastminute.com was named to manage operations in Europe.
`
`In January 2015, Travelocity was sold by Sabre Corporation to Expedia, Inc. for $280 million.[“]
`
`In November 2015, Travelocity hired Assembly in New York to handle US media. Until then, media had been handled by Publics
`Groupe's Zenith Media. [123
`
`Controversies
`
`In July 2012, the U.S. Department of Transportation fined Traveloeity $180,000 after discovering that Travelocity's “flexible dates
`tool” did not always include fuel surcharges that were part of many international airfares in violation of the Department’s rules
`requiring ali carrier-imposed surcharges and fees to be included in every advertised fare. In addition, the DOT found that the customer
`was informed oniy on the final page before purchasing the ticket that some itineraries required a paper ticket with a minimum
`additional delivery fee of $29.95.“
`
`In August 2012, Travelocity faced a viral controversy when it offered a $200 coupon code to attendees at the National Federation of
`the Blind annual conference in Dallas. Afizer the NFB posted the code on Twitter without mentioning the attendee restriction,
`Travelocity retweeted it without noticing the error but deleted the tweet a day later. After some travel blcgs and message boards
`
`resposted the code, many ineligible travelers used the code.” Travelocity responded by cancelling all trips that used the code who
`weren't on the list of attendees at the NFB annuai conference. This resulted in a barrage of complaints from customers angry to see
`their trips suddenly cancelled.”
`
`AIII-Iotels
`
`AllHotels.com was an online hotei reservation site owned by Travelocity. The site was founded in 1997 by Richard Irwin, acquired by
`Online Travel Corporation (OTC) in 2002,“ and later acquired by lastminute.com in 2004.”? Alil-Iotels joined the Travelocity
`portfolio of companies through Trave1ocity’s acquisition of lastrninute.com in 2005. AllHote1s was a hotel only site where customers
`book online, but pay the hotel at checkout.
`
`Travelocity Business
`
`Travelocity Business was a full—service corporate travel agency that allowed companies to plan, buy and manage their travel through
`
`its online and offline capabilities. Travelocity Business was sold to Atlanta, Georgia—based BCD Travel on June 18, 2013 [18] and to
`Bellevue, Washington-based Expedia on January 23, 2015.
`
`See also
`
`I The Amazing Race. U.S. sponsor.
`
`Starbucks V. Ameranth, CBM20l 5-00091
`_
`3/19/2016
`https ://enwikipedia.org/wiki/Travelocity
`
`
`Starbucks, Ex. 1069
`
`Starbucks, Ex. 1069
`Starbucks v. Ameranth, CBM2015-00091
`
`

`
`"Lastminutecom sold to Swiss travel firm in £76m deal". Bbc.com. Retrieved 2015-06-26.
`"Travelocity sells Asia-Pacific agency Zuji to Webjet for $25 million - Tnooz“. Tnooacom. Retrieved 2015-06-26.
`"RIP IgoUgo - the review site Travelocity wanted to compete with TripAdvisor - Tnooz". Tnoozncom. Retrieved 2015-06-26.
`Gutis, Philip S. (1989-12-23). "More Trips Start at a Home Computer". The New York Times. Retrieved 2015-06-26.
`Lewis, Peter H. (1992-01-12). "Booking With a Computer". The New York Times. Retrieved 2015-06-26.
`[1] (http://www.dallasnewscom/sharedcontent/dws/bus/stories/010809dnbuspeluso.204eehb.hu:nl) Archived
`(https://web .archive.org/web/200908 15 15 1445fhnp://www. dallasncws. com/sharedcontent/dws/bus/stories/0 I 0809dnbuspeluso.204eebb.html)
`August 15, 2009, at the Wayback Machine.
`“Travelocity replaces CEO with former I-Iotelscom exec - Tnooz". Tnoozcom. Retrieved 2015-06-26.
`Charisse Jones, USA TODAY (23 August 2013). "Expedia to provide key services for rival Travelocity". Usaroday. com. Retrieved
`2015-06-26.
`
`"Has CEO Carl Sparks ended his trip with Travelocity? - Dallas Business Journal". Dallas Business Journal. 8 May 2014. Retrieved
`2015-06-26.
`
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`P°.‘~‘P‘F":’*‘!~"3‘-”“
`
`. Dastin, Jeffrey (2015-01-23). "Expedia Inc acquires Travelocity in $280 million deal". Reuterseoni. Retrieved 2015-06-26.
`Gianatasio, David. "Travelocity Hires a New Media Agency to Crack the Code Around Millenials". Ad Week. Ad Week. Retrieved
`6 November 2015.
`
`“DOT Fines Travelocity for Violating DOT Price Advertising Rule". Department ofTransportation. Retrieved 2015-06-26.
`Baltimore Sun (10 August 2012). "Travelocity NFB dispute - Baltimore Sun". Balrimoresun. com. Retrieved 2015-06-26.
`Danielle Kurtzleben. "Good Deed Gone Viral Creates Web Headache for Travelocity". US News 6: World Report. Retrieved 2015-06-26.
`"Online Travel Corporation (OTC) Buys Ail-Hoteis". Hospitalitynetorg. Retrieved 2015-06-26.
`"Booicingeom to amend parity provisions throughout Europe". Hotelrnarlcetingcom. Retrieved 2015-06-26.
`"BCD Travel". Bcdtravel.corn. Retrieved 2015-06-26.
`
`External links
`
`I Official website (http://www.travelocity.oomf) (Mobile (http://rn.travelocity.com/))
`I Canadian (http://wnnv.traveiocity.ca/)l~e§ CAN<span class=“1anguageicon" style="font-size:0.95em; font-weightxbold;
`co1or:#555;">(French)</span‘) (http://www.travelocity.ca/?&1angid=3084)
`
`Retrieved from "https://en.wikipedia.org/vv/index.php?tit1e=Trave1ocity&o1did=707144133"
`
`Internet properties estabiished in 1996 E Online retail companies of the United States
`Categories: Travel websites
`[ Online travel agencies Webby Award winners E Travel ticket search engines
`
`
`I This page was last modified on 27 February 2016, at 02:30.
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`non-profit organization.
`
`Starbucks V. Ameranth, CBM20l 5 -00091
`3/19/2016
`https://enwikipedia.org/wiki/Travelocity
`
`
`Starbucks, Ex. 1069
`
`Starbucks, Ex. 1069
`Starbucks v. Ameranth, CBM2015-00091