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`FOR IMMEDIATE RELEASE
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`Ameranth Signs a New Patent License with
`Taco Bell Corp. for Ameranth’s Patented 21st
`Century Communications™ Web/Wireless
`Data Synchronization Inventions
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`‘29th patent license - includes mobile ordering/mobile payments’
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`April 1, 2014, San Diego, CA — Ameranth, Inc. announced today that it has entered into a new
`patent license agreement for mobile ordering and mobile payment processing with Taco Bell Corp. -
`www.tacobell.com - the largest Mexican QSR restaurant company in the world - with nearly 6,000
`locations. Taco Bell is headquartered in Irvine California. The Ameranth-Taco Bell patent license
`includes mobile ordering, mobile payments and other elements critical to mobile deployments in the
`hospitality space.
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`Ameranth’s pioneering web/wireless data synchronization inventions have been patented (U.S.
`Patent Nos. 6,384,850; 6,871,325; 6,982,733, 8,146,077 - with an additional patent pending), have
`been widely adopted and deployed, and are now essential to the modern wireless/web hospitality
`enterprise. The explosive growth of the use of smart phones, social/affinity group networking,
`wireless networks and related technologies now make the use and licensing of Ameranth’s patents
`essential to achieve a totally synchronized system, i.e., the 21St Century Communications™ system
`invented in 1998 by Ameranth’s visionary inventors - which have been acknowledged as such by
`leading authorities and renowned experts, including,: e.g.:
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` Microsoft’s founder Bill Gates, in personally nominating Ameranth for one of its many
`technology awards based on its patented technology, stated that: “Ameranth is one of the
`leading pioneers of the information technology age for the betterment of mankind.”
` A Business Week article about Ameranth’s hospitality technology, and its co-founder and
`lead inventor, Keith McNally (Ameranth's current President), commented: "Keith McNally's
`eMenu technology is his latest bid to speed service, and gain efficiencies, in the restaurant
`and hotel industries . . . it’s not quite Star Trek."
`(“Ameranth’s main product, 21st Century Restaurant, is poised to become the industry
`standard for mobile wireless ordering and payment processing in restaurants.”) Harvard Bus.
`Sch. Press (2005).
` “Reaching an agreement with Ameranth for the use of its novel patents was important to Par,
`since we provide many of the restaurant and hotel industry’s top brands and renowned
`properties with our industry leading hospitality products, solutions and services,” Paul
`Domorski, Chairman & CEO of Par Technology Corporation”.
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`Starbucks Corp. Exhibit 1040
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`In addition to its most recent patent license with Taco Bell, Ameranth has patent license agreements
`with EMN8, ORDIT, Cognizant Inc. , Monkeymedia, Splickit, Radiant, Red-Fork, Menusoft, Nu-
`Order, Tap to Eat, Restaurant Revolution Technologies, Netwaiter, Brink Software, Savory Mobile,
`Skywire Media, Chownow, Compelcart, Xpient, Munchaway, OrderBee LLC, Meplus1 LLC,
`Ticketmob/Laughstub, Par, Subtledata, Comcash , Snapfinger, My Check LLC, and Fork LLC and is
`in active negotiations to provide licenses to several additional hospitality industry product/service
`providers.
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`'Taco Bell is a renowned, global brand and an innovator itself in all aspects of mobility and we are
`very pleased that they took a patent license from Ameranth and that they are respecting our patents.
`They have joined the ever growing list of authorized Ameranth licensees. This patent license affords
`them, their partners, and their franchisees full patent coverage and protection in online/mobile
`ordering and payment processing,' stated Vern Yates, Ameranth's Chairman and Chief Executive
`Officer.
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`'Ameranth holds a number of patents in the hospitality mobile space and our decision to license their
`data synchronization patents affords Taco Bell and all of its franchisees and partners full patent
`coverage and protection in this space. We are pleased to have reached this agreement with
`Ameranth,' stated Greg Fancher, Chief Information Officer, Taco Bell Corp.
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`The adoption of Ameranth’s technology by industry leaders and the wide acclaim received by
`Ameranth for its technological innovations are just some of the many confirmations of the
`breakthrough aspects of Ameranth’s inventions. Ameranth has received twelve different technology
`awards (three with “end customer” partners) and has been widely recognized as a hospitality
`wireless/internet technology leader by almost all major national and hospitality print publications,
`e.g., The Wall Street Journal, The New York Times, USA Today, and many others. Ameranth was
`personally nominated by Bill Gates, the Founder of Microsoft, for the prestigious Computerworld
`Honors Award that Ameranth received in 2001 for its breakthrough synchronized
`reservations/ticketing system with the Improv Comedy Theatres.
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`About Ameranth, Inc.:
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`Ameranth, Inc. (http://www.ameranth.com) is a recognized leader in the hospitality
`technology market, having been featured in the Wall Street Journal, New York Times,
`Chicago Sun Times, USA Today, Business Week, US News & World Report, Nation’s
`Restaurant News, Hospitality Technology, TIME, CNNfn, San Diego Union Tribune, and
`numerous other prestigious publications. Ameranth has also been awarded or participated
`in twelve technology/“best product” awards.
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`Tel: (888) AMERANTH Fax: (858) 362-0151- (www.ameranth.com)
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`Starbucks Corp. Exhibit 1040
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