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`Hospitality Industry Technology Strategist
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`J bfridley 27 Mar 2009 3:10 PM
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`l’ve been meaning to do this for a while... it’s finally time to stop procrastinating and start blogging
`again. l’ve been down this path before and my effort withered on the vine when the ‘real world’ got in
`the way. A friend told me recently that a blog is like a shark. it has to keep moving to survive. So, the
`plan is to keep this shark alive by posting regularly (not sure what ‘regularly’ means yet though). And
`hopefully it’s turns out interesting and informative along the way.
`Hello... I'm Barry Fridley, Technology Strategist for Microsoft’s Hospitality industry Team. That probably
`raises a few questions right there... "What’s a Technology Strategist"? And "Microsoft has a Hospitality
`Team... What’s That"?
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`First, Microsoft in Hospitality... ? Yes, Microsoft does have industry-focused teams. We have teams
`dedicated to several industries; Healthcare, Financial Services, Manufacturing, Retail, Professional
`Services... the list goes on. At Microsoft, we consider Hospitality to be Lodging, Gaming, Foodservice,
`Entertainment and Travel. That breaks down to include hotels, resorts, casino’s, restaurants (fast-food,
`QSR, full-service), cruise, online travel, theme parks, etc.... all the fun stui‘f!Our team works exclusively
`with our enterprise customers and strategic partners in this space.
`Whats a Technology Strategist? After almost 9 years at Microsoft, I think the Industry Technology
`Strategist (ITS) is one of the best roles in the company (especially if you don’t happen to live in
`Redmond). You can think of the ITS role as the CTO for the industry. It's my job to help define
`Microsoft's strategic vision and technical approach to the hospitality industry. I work closely with
`Microsoft product teams and business groups to help them understand the hospitality industry; the
`unique needs customers and partners in this space have; how hospitality differs from other industries;
`and what changes may be needed in our technologies to make them useful to this industry. I also spend
`a lot of my time working directly with our hospitality customers and partners to help them leverage
`Microsoft platform technologies in ways that uniquely solve business problems speicific to their indusry.
`So that's a little about me. I plan to talk about the hospitality industry in general and probably from more
`of a technicallstrategic point of view.
`l’|l also cover some of the things Microsoft is doing, both in the
`industry and in general. Please reach out, comment or let me know what you think.
`Barry Fridiey — barry.fridley@microsoft.com
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`Comments
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`Bar
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`Fridle Hos itali
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`lndust Technolo
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`Strata ist Paid Surve s
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`29 May 2009 4:12 PM
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`:ll aidsurve shub.infoIsto . h ?tit|e=bar
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`technology-strategist
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`-fridle
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`Barg Fridley - Hospitality lndustgy Technology Strategist
`9 Jun 20091207 AM
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`I've mentioned before that I'm part of a great team here at Microsoft dedicated entirely to the hospitality
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`http:llblogs.msdn.comlblbfridleylarchivel2009l03l27lhospitaIi...
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`Apple |nc., Exhibit 1073
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`Apple Inc., Exhibit 1073