PATENT OWNER
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`PATENT OWNER
`EXHIBIT 2006
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`EXHIBIT 2006
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`http://www.prnewswire.com/news-releases/dominos-pizza-first-in-industry-to-offer-mobile-ordering-
`58317297.html
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`Domino's Pizza First in Industry to Offer Mobile Ordering
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`My news for Investors
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` ANN ARBOR, Mich., Sept. 27 /PRNewswire-FirstCall/ -- Domino's Pizza
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` (NYSE: DPZ), the recognized world leader in pizza delivery, is making
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` ordering a piping, hot pizza even easier with the introduction of mobile
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` ordering. Now, customers with web-enabled cell phones can place their order
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` from nearly 2,500 of Domino's 5,128 U.S. stores on mobile.dominos.com.
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` Domino's mobile ordering site is similar to its current online ordering
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` Web site, yet even more specialized for the quick order experience.
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` Designed for the small screen of a cell phone, mobile.dominos.com features
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` a streamlined interface for optimal speed. It also automatically adapts to
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` the size of any cell phone screen, no matter what service carrier customers
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` use. Once on the site, customers can enter their Domino's online ordering
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` username and password and all orders saved on the system will carry-over to
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` their mobile device -- including any coupons associated with the order --
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` making re-ordering your favorite pizza meal a breeze.
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` "With so many people living life on-the-go, Domino's mobile ordering
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` delivers even more convenience for our customers' busy lifestyles," said
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` Rob Weisberg, Domino's vice president of precision and print marketing.
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` "With the addition of yet another order-taking channel, Domino's is
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` thrilled to lead the market with this breakthrough technology that
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` continues to change the way people think about ordering pizza."
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` How it Works
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` 1. From a web-enabled cell phone (supported by any carrier) visit
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` mobile.dominos.com
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` 2. Enter your favorite pizza, side-item and Coca-Cola(R) order and
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` delivery address
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` 3. If you are paying by credit card, enter your credit card information
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` over Domino's secured network
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` 4. In about 30 minutes ... Get the door. It's Domino's(R).
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` Weisberg continued, "Results from our mobile ordering beta testing were
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` very positive leading us to offer this service nationally. We will continue
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` to make enhancements to mobile.dominos.com as we roll-out the service in
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` new markets."
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` About Domino's Pizza(R)
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` Founded in 1960, Domino's Pizza is the recognized world leader in pizza
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` delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through
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` its primarily franchised system, Domino's operates a network of 8,449
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` franchised and Company-owned stores in the United States and more than 55
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` countries. The Domino's Pizza(R) brand, named a Megabrand by Advertising
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` Age magazine, had global retail sales of nearly $5.1 billion in 2006,
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` comprised of $3.2 billion domestically and nearly $1.9 billion
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` internationally. During the second quarter of 2007, the Domino's Pizza(R)
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` brand had global retail sales of more than $1.2 billion, comprised of
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` approximately $754.7 million domestically and approximately $492.5 million
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` internationally. Domino's Pizza was named "Chain of the Year" by Pizza
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` Today magazine, the leading publication of the pizza industry and is the
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` "Official Pizza of NASCAR(R)." More information on the Company, in English
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` and Spanish, can be found on the web at www.dominos.com.
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`SOURCE Domino's Pizza
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