`PATENT OWNER
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`EXHIBIT 2053
`EXHIBIT 2053
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`http://www.businesswire.com/news/home/20151209005346/en/Dunkin%E2%80%99-Donuts-Selects-
`CARDFREE-Mobile-Platform-Generation
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`Dunkin’ Donuts Selects CARDFREE as the Mobile
`Platform for its Next Generation Mobile Application to
`Include Mobile Ordering and Enhanced Features
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`December 09, 2015 09:00 AM Eastern Standard Time
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`SAN FRANCISCO--(BUSINESS WIRE)--CARDFREE, the leading mobile commerce
`provider to large merchants, announced that it is the mobile application platform
`provider enabling Dunkin’ Donuts’ new On-the-Go Ordering app that is currently being
`tested in Portland, Maine. The company was selected by Dunkin’ Donuts to provide the
`mobile ordering application solution to make it easier and more convenient for members
`of the brand’s DD Perks® Rewards Program to place an order from their mobile phone.
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`With more than 15 million downloads and over 3.6 million members in the DD Perks®
`Rewards Program, Dunkin’ Donuts’ Mobile App is one of the most successful merchant
`applications to date. The new DD On-the-Go Ordering Portland app will include the
`ability to order and pay ahead and will personalize the consumer experience based on
`location, individual preferences and more.
`
`“We are always listening to our guests and evolving to meet their changing needs, and
`we are excited to test On-the-Go Ordering in Portland, Maine,” said Scott Hudler, vice
`president of Global Consumer Engagement for Dunkin’ Donuts. “It was critical for us to
`select the right partner to help us create a best-in-class mobile ordering application that
`provides a great guest experience. CARDFREE provides great efficiency in having
`backend services, as well as front-end development and a team that is unparalleled in
`the QSR space.”
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`“Dunkin’ Donuts is an iconic American brand with a very large, loyal consumer base,”
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`commented Jon Squire, founder and chief executive officer of CARDFREE. “More
`importantly, Dunkin’s leadership has embraced the new mobile frontier like no other so
`we’re certain that together we can leapfrog competitors and set the bar for customer
`engagement now and in the future. They are the ideal customer to benefit from our
`integrated commerce platform because they have a high frequency, on-the-go
`consumer that wants apps to be smarter and faster, while providing more utility than
`ever before.”
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`Dunkin’ Donuts has more than 11,300 locations in nearly 60 countries.
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`About CARDFREE
`
`From the team that deployed the three largest mobile commerce initiatives in the U.S.,
`CARDFREE offers merchants a one-stop solution to mobilize and enhance the
`customer experience for maximum ROI. CARDFREE offers complete, integrated
`solutions for merchants from mobile and online through to the POS. Our award-winning
`platform provides end-to end capabilities such as mGifts, messaging, smart offers,
`loyalty, payments, order ahead and social media integration. CARDFREE is
`headquartered in San Francisco and has been recognized as a "Fierce 15" company by
`Fierce Wireless. Customers include Taco Bell, Sonic Drive-In and Checkers/Rally’s.
`
`For more information, visit www.cardfree.com or contact press@cardfree.com.
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`Contacts
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`CARDFREE
`Meaghan Irvine, 415-402-5264
`mirvine@cardfree.com
`press@cardfree.com
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