`PATENT OWNER
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`EXHIBIT 2045
`EXHIBIT 2045
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`http://www.mobilecommercedaily.com/american-airlines-center-taps-mobile-pos-system-for-easy-
`ordering
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`American Airlines Center taps mobile POS
`for easy ordering
`
`By Alex Samuely
`
`May 14, 2015
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`Guests at the American Airlines Center will have streamlined ordering options on mobile
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`The American Airlines Center in Dallas is bringing mobile point-of-sale systems to consumers
`attending events in the stadium, allowing servers to accept contactless payments as well as Apple
`Pay, and providing a streamlined purchasing experience for food and beverages.
`
`The InfoGenesis Flex solution from software solution service Agilysys offers full-scale
`functionality on Dell tablet devices and enables servers to be more attentive to customers’ needs
`while also accepting payments anywhere in the center, which is projected to result in higher
`order volumes and more revenue per server. A growing number of arenas and stadiums are
`tapping mobile point-of-sale systems to aid guests in quickly purchasing food and beverages
`from vendors to get back to their seats for games or events and circumvent long lines.
`
`“With its W-Fi-enabled Dell Tablets, InfoGenesis Flex allows servers to take orders directly
`from guests and forward them to the bar or kitchen electronically for fulfillment,” said Robert
`Shecterle, director of marketing at Agilysys, Inc., Alpharetta, GA. “This will dramatically reduce
`the servers’ order cycle time, allowing each server to process more orders for more guests.”
`
`Ramping up sales
`The American Airlines Center, which has been leveraging the InfoGenesis POS system since its
`launch in 2001, is aiming to raise sales of food and beverage products inside the stadium. As
`consumers are frequently raring to get back to their seats before intermission or scheduled game
`
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`breaks come to a close, offering a quick and efficient way of making mobile payments is
`certainly a useful tactic.
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`Servers using the Dell Venue Pro tablet devices give them additional flexibility, while managers
`will receive access to a slew of InfoGenesis tools that make overseeing on-the-go operations
`even easier, and allow for immediate service adjustments as demand spikes and falls.
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`The Agilysys-powered POS system allows servers to take orders with Dell tablet devices
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`The stadium plans to primarily use the system for its in-seat service in premium levels, although
`it may be deployed in general concession areas as needed. It expects that InfoGenesis will speed
`up the food and beverage delivery process for all consumers and employees involved, a feat
`which will certainly augment the eventgoing experience.
`
`“Since servers will now be able take in-seat orders directly from guests, there is no need for
`guests to leave their seats and miss any of their event activity,” Mr. Shecterle said.
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`Consistent interface
`The solution, which is scalable to hundreds of smartphones in a given location, will enable arena
`staff to easily switch from terminals to mobile devices through the entire venue. Guests will be
`able to use Apple Pay or NFC contactless payments to purchase goods.
`
`The system also supports a wide variety of USB peripherals.
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