PATENT OWNER
`PATENT OWNER
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`EXHIBIT 2042
`EXHIBIT 2042
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`http://www.prnewswire.com/news-releases/dominos-newest-tv-campaign-celebrates-the-convenience-
`of-ordering-from-anyware-300129296.html
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`Domino's® Newest TV Campaign Celebrates the
`Convenience of Ordering from AnyWare Commercials feature
`celebrities and their favorite ways to order from Domino's
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`Domino's newest TV campaign, which begins today, features a number of celebrities and their favorite ways to order from
`Domino's, using AnyWare technology. NFL football player Richard Sherman is featured in the commercial, which showcases
`his ...
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`Domino's newest TV campaign, which begins today, features a number of celebrities and their
`favorite ways to order from Domino's, using AnyWare technology. NFL football player Richard
`Sherman is featured in the commercial, which showcases his love for ordering Domino's via
`Twitter.
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`Domino's
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`ANN ARBOR, Mich., Aug. 17, 2015 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ), the
`recognized world leader in pizza delivery, knows that customers, even celebrities, want to be able
`to order their pizzas from anywhere, at any time, on any device. Domino's newest TV campaign,
`which begins today, features Eva Longoria, Sarah Hyland, Richard Sherman, Clark Gregg, and their
`favorite ways to order, using Domino's AnyWare™.
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`"Thanks to the AnyWare suite of technology, customers can place their favorite order via text, tweet,
`TV, smartwatch and more," said Dennis Maloney, Domino's vice president – chief digital officer.
`"Domino's newest TV commercials showcase celebrities placing orders on their favorite devices,
`proving that, for every type of personality and in any situation, there's a perfect way to order."
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`In these celebrity-centric TV ads, Domino's teams up stars with their favorite ordering method:
`Longoria through her TV, Hyland with the pizza emoji text, Sherman through Twitter® and Gregg with
`his smartwatch.
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`"Domino's makes it so easy to order your favorite pizza," Longoria said. "Within a few clicks of a
`button, or in my case, TV remote, your dinner is ordered – and you never have to leave your sofa or
`miss a moment of your favorite show. Now, that's convenience."
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`"No matter which way you order, one thing is certain: Domino's aims to give its customers the best
`possible experience," said Maloney. "In fact, Domino's Android™ and iOS apps were just named the
`highest-rated retail apps for restaurants by ARC from Applause®, which we couldn't be more proud
`of. We hope to continue making our customers happy by allowing them to order from nearly
`anywhere, on more platforms than ever."
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`To view a bonus, online-only spot from the campaign, visit https://youtu.be/T7EIhrg1THI.
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`Domino's AnyWare is innovative technology that gives customers the ability to order in more ways
`and on more devices than ever before: via text, Twitter, Samsung Smart TV®, Pebble® smartwatch
`app, Android Wear smartwatch app, Ford SYNC® AppLink™ system and voice ordering with Dom. To
`utilize Domino's AnyWare, customers must have a Pizza Profile with a saved Easy Order. More
`information can be found at anyware.dominos.com.
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`Additional Celebrity Quotes
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`"Who knew ordering pizza could be as simple as sending a pizza emoji to Domino's? Domino's
`really gets me." – Sarah Hyland
`"I expect nothing but the best, both on and off the football field. And when it comes to ordering
`pizza, I uphold the same standard. Domino's is the best at what it does. It has the top-ranked
`mobile apps in the restaurant industry, but don't just take my word for it. Try it." – Richard
`Sherman
`"Domino's smartwatch apps are cutting-edge and easy to use – it's the best combo since
`sliced, well … pizza." – Clark Gregg
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`About Domino's Pizza®
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`Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery, with a significant
`business in carryout pizza. It ranks among the world's top public restaurant brands with a global
`enterprise of more than 11,900 stores in over 80 international markets. Domino's had global retail
`sales of over $8.9 billion in 2014, comprised of more than $4.1 billion in the U.S. and nearly $4.8
`billion internationally. In the second quarter of 2015, Domino's had global retail sales of nearly $2.2
`billion, comprised of $1.1 billion in the U.S. and $1.1 billion internationally. Its system is comprised of
`franchise owners who accounted for nearly 97% of Domino's stores as of the second quarter of
`2015. Emphasis on technology innovation helped Domino's generate approximately 50% of U.S.
`sales from digital channels at the end of 2014, and reach an estimated run rate of $4.0 billion
`annually in global digital sales. Domino's features an ordering app lineup that covers nearly 95% of
`the U.S. smartphone market and has recently introduced several innovative ordering platforms,
`including Ford SYNC®, Samsung Smart TV® and Pebble Watch, as well as Twitter and text message
`using a pizza emoji. In June 2014, Domino's debuted voice ordering for its iPhone® and Android™
`apps, a true technology first within traditional and e-commerce retail.
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`Order – www.dominos.com
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`Mobile – http://mobile.dominos.com
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`Digital Info – anyware.dominos.com
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`Company Info – biz.dominos.com
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`Twitter – http://twitter.com/dominos
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`Facebook – http://www.facebook.com/dominos
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`YouTube – http://www.youtube.com/dominos
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`Photo - http://photos.prnewswire.com/prnh/20150817/258914
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`Logo - http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b