`PATENT OWNER
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`EXHIBIT 2032
`EXHIBIT 2032
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`TM
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` Pizza Hut & Yahoo Meeting Agenda
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`Date: Wednesday, May 3rd, 2006
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`Time: 2pm-4:30pm CST
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`Conference Bridge Number: 888.371.8922 PC: 43126797
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`Yahoo Attendees:
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`Eric Del Balso, Director, Global Strategic Partnerships
`Charlie Thomas, Vice President of Sales
`Matt Comstock, Director of Sales
`Dick O Hare: Vice President, Global Strategic Partnerships
`Don Aylor, Yahoo Search Marketing
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`Pizza Hut:
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`Peter Hearl, President
`Jerry Buss, Chief Operating Officer
`Pat Murtha, SVP Operations (Will be the COO when Jerry retires)
`Bill Ogle, Chief Marketing Officer
`David Gibbs, Chief Financial Officer
`Brian Niccol, VP Strategic Marketing
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`Amaranth:
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`Keith McNally, CEO
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`Agenda: (Times are CST- Dallas local)
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` 2 pm-2:15pm Introductions – Bill Nicholson
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` 2:15pm-2:45 pm- The Internet: Key Trends in Today’s Marketplace-Charlie Thomas
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` 2:45 pm-3:00pm- Yahoo Business Overview- Eric Del Balso
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` 3:00pm-3:30pm-Internet Marketing on Yahoo-Matt Comstock
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` 3:30pm-3:45pm: Global Strategic Partnerships Case Studies- Dick O’ Hare
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` 3:45pm-4:00pm- Overview of E Host Project- Keith McNally
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` 4pm-4:30 pm- Yahoo Recommendations- Matt Comstock, Eric Del Balso and
`Charlie Thomas
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`Presentation Outline
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`2 pm-2:15pm Introductions – Bill Nicholson and Peter Hearl
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` Why are we here? What is the opportunity to work with Yahoo? Review of
`Agenda for day and business challenges facing Pizza Hut (Peter)
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`2:15pm-2:45 pm- Understanding Key Trends in Today’s Marketplace-Charlie Thomas
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`Theme: The pace of change
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`Why should C level executives at PH care about the internet?
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`How can the internet help Pizza Hut revitalize its brand?
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` What key trends are in today’s market? Growth of broadband, how do PH demos
`use internet? Shift in consumer behavior and media spending
` Break perception that you need to be online to spend online
` break perception that internet is not efficient medium
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`2:45 pm-3:00pm- Yahoo Business Overview- Eric Del Balso
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`Speak in PH language
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` Make comparisons to things they know (TV, Print)
` How is Yahoo unique?
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`3:00pm-3:30pm Internet Marketing on Yahoo (Matt Comstock)
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` How are users interacting with PH on Yahoo?
`1. Search
`2. Community:
`3. What can PH do better to take advantage of this activity?
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` Competitive Landscape
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`1. What are other brands doing?
`2. What can PH do better?
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` Head and Tail Concept:
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` Case Studies: Purina and Pontiac
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` How does internet support other media choices?
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`3:30pm-3:45pm- Global Strategic Partnerships Case Studies- Dick O’ Hare
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`IHG
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` McDonalds
` Any other QSR?
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`3:45pm-4:000pm- Overview of E Host Project- Keith McNally
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` Update on opportunity
` How does this support Yahoo activity?
` What is the opportunity to work with Yahoo? Local Integration
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`4pm-4:30 pm- Yahoo Recommendations- Matt Comstock, Eric Del Balso
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` Build long term promotional platform
`Invest in Search: Maximize Head activity
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` My Yahoo Integration
`1. RSS and Search(Charlie point)-mail and costs, click on
` Yahoo Local Integration
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