`TD Ameritrade v. Trading Technologies
`CBM2014-00133
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`Trader also encourages traders to trade more. In short, MD Trader created a much more
`efficient way to trade,
`'
`6.
`Marquette attempted to roll out the new MD Trader screen to traders soon after
`the demonstration in November of 2000. At first. many of the traders did not want to
`change from using the older style screens because they were so used to using those
`screens. A few, however, tried using MD Trader. The benefits became quickly apparent
`and within 15 months almost all of the traders converted to using MD Trader. MD
`Trader, however, does have some negatives. For example, when the market becomes
`very wide, such as on the release of economic numbers, the MD Traderformat is
`problematic because it may not be able to display the market in one view.
`7.
`After 'l'T released MD trader, competitors ofTI realized that Tl“ created a next
`generation trading tool and they needed to come out with something similar to compete.
`Most if not all of these competitive ISVs came outwith trading tools that closely
`resembled MD Trader over the last several years. Most. if not all, of them told us at
`Marquette that they were coming out with screens that duplicated the features ofMD
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`Trader.
`At some point before TT released MD Trader, Marquette polled its traders
`8.
`(approximately 40) to see what they would want in a trading tool ii Marquette chose to
`invest and create its own software. All of the comments were suggestions for various
`incremental improvements to the typical trading screens in existence at the time. No one
`suggested anything remotely like MD Trader.
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`I declare under penalty of perjury under the laws of the United States of America that the
`foregoing is true and correct. Executed on August‘12,. 2004.
`
`David Felt
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