`
`Application or Docket Number
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`
`
`PATENT APPLICATION FEE DETERMINATION RECORD
`
`CLAIMS AS FILED - PART I
`Column 1
`
`
`
`TOTAL CLAIMS
`
`
`
`F a
`
`
`
`
`
`* If the difference in column 1 is less than zero. enter “"0 in column 2
`
`
`
`Effective October 1, 2001
`
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`FIRST PRESENTATION OF MULTIPLE DEPENDENT CLAIM
`
`
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`TOTAL
`
`" If the entry in column 1 is less than the entry in column 2, write “0" in column 3.
`ADDIT. FEE
`*" If the “Highest Number Previously Paid For” IN THIS SPACE is less than 20. enter “20."
`“If the “Highest Number Previously Paid For" IN THIS SPACE is less than 3, enter '3."
`
`The “Highest Number Previously Paid For" (Total or Independent) is the highest number found in the appropriasmnfigsrhnj Exhibit 2020
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`
`Smartflash - Exhibit 2020
`Apple v. Smartflash
`CBM2014-00106
`
`

`

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`
`PATENT APPLICATION SERIAL NO.
`
`US. DEPARTMENT OF COMMERCE
`
`PATENT AND TRADEMARK OFFICE
`
`FEE RECORD SHEET
`
`12/31/2001 MIMI! W 10028013
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`370.00 or
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`FORM PTO-2022 (1-98)
`
`U.S.DEPARTMENT OF COMMERCE
`Patent and Trademark O1fica
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`’U‘S, GPO: 19984436938962
`
`3
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`Newly executed (original or copy)
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`B DELETION OF INVENTORtS)
`Signed statement attached deleting inventorls) named in
`the pnor application, see 37 CFR 1 .63(d)(2) and 1.33(b).
`
`i.
`
`PTO/SB/OS (11-00)
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`Approved for use through 10/31/2002. OMB 0651-0032
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`5:
`033271 .0002.UTL
`_
`UTILITY
`Attorney Docket No.
`
`
`
`In
`PATENT APPLICATION
`First Inventor
`Jonathan I. Siann
`S
`
`
`
`
`3
`STORAGE AND DELIVERY OF ELECTRONIC MEDIA 3‘ =
`TRANSMITTAL
`
`
`
`
`O
`CONTENT WITH ADVERTISING
`‘3 Ea=4
`
`=
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`EL675946607US
`2
`=‘-—...
`
`(Only for new nonprovisional applications under 37 CFR 1. 53(b)) Express Mail Label N0-
`
`
`Assistant Commissioner for Patents
`
`
`
`APPLICATION ELEMENTS
`ADDRESS TO.”
`Box Patent Application
`
`
`Washintton, DC 20231
`
`See MPEP chapter 600 concerning utility patent application contents.
`
`
`CD—ROM or CD—R in duplicate, large table or
`1.
`’1‘
`Fee Transmittal Form (9.9” PTO/SB/17)
`7'
`
`
`(Submit an original and a duplicate for fee processrng)
`Computer Program (Appendix)
`2. XI Applicant claims small entity status.
`8. Nucleotide and/or Amino Acid Sequence Submission
`See 37 CFR 1.27.
`(if applicable, all necessary)
`
`
`
`
`3- g gzieglgfixggement set forth below)
`[Total Pages E 1
`a.
`[:I
`Computer ReadabIe Form (CRF)
`- Descriptive title of the invention
`b.
`Specification Sequence Listing on:
`
`
`- Cross Reference to Related Applications
`i. D CD-ROM or CD—R (2 copies); or
`- Statement Regarding Fed sponsored R & D
`- Reference to sequence listing, a table,
`ii-
`|:| paper
`or a computer program listing appendix
`C' D Statements verifying identity of above copies
`- Background of the Invention
`ACCOMPANYING APPLICATION PARTS
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`- Brief Description of the Drawings (if filed)
`- Detailed Description
`- Claim(8)
`- Abstract of the Disclosure
`g DraWIng(S) (35 USC 113)
`.
`oath 0’ Dec'arat'on
`V
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`Assignment Papers (cover sheet & document(s))
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`37 CFR 3.7303) Statement
`Power of
`(when there is an assignee)
`Attorney
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`11'
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`
`Information Disclosure
`Copies of lDS
`Statement (lDS)/PTO-1449
`Citations
`12'
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`
`
`13. D PreliminaryAmendment
`
`Return Receipt Postcard (MPEP 503)
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`
`(Should be specifically itemized)
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`Certified Copy of Priority Document(s) (if foreign
`
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`
`priority is claimed)
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`
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`(b)(2)(B)(i). Applicant must attach form PTO/SBl35
`D Application Data Sheet. See 37 CFR 1.76
`or its equivalent.
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`ApplicationQQt/ersmettyetifieti
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`statementctaiming.smaii._E_ntitt_s_tatus_._
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`If a CONTINUING APPLICATION, check appropriate box, and supply the requisite information below and in a preliminary amendment,
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`D Continuation D Divisional D Continuation-impart (ClP)
`of priorapplication No.1
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`Prior application information'
`Examiner
`Group Art Unit:
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`For CONTINUATION 0R DIVISIONAL APPS only: The entire disclosure of the prior application, from which an oath or declaration is supplied under Box
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`I
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`

`

`PTO/SB/17 (10-01)
`Approved for use through 10/31/2002. OMB 0651-0032
`US. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Underthe Pa-erwork Reduction Act of 1995, no ersons are re uired to resend to a collection of information unless it disla s a valid OMB control number.
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`METHOD OF PAYMENT
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`FEE CALCULATION (continued)
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`E Applicant claims small entity status. See
`37 CFR 1.27
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`Fee Description
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`Fee Paid
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`2. EXTRA CLAIM FEES
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`Extra Claims
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`40.00
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`FEE TRANSMITTAL
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`
`
`for FY 2002
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`To be assi ned__Grou- Art Unit
`To be assigned
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`Patent fees are subject to annual revision.
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`3. ADDITIONAL FEES
`1. E The Commissioner is hereby authorized to charge indicated
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`Large
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`fans and rrer‘lit anv nvernavmnntc tn
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`Fee
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`Entity
`Deposit
`50 1273
`Entity
`
`
`
`Number
`Code
`($)
`Code
`($I
`Fee Description
`Fee Paid
`
`
`
`105
`130
`205
`65 Surcharge —— late filing fee or oath
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`Deposit
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`127
`50
`227
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`139
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`Under 37 CFR 1.16 and 1 17
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`147 2,520
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`112
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`920’ Requesting publication of SIR priorto
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`Examiner action
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`2. [2 Payment Enclosed:
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`E Check D Credit card D Money Order D Other
`113 1,840*
`113 1,840” Requesting publication of SIR after
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`Examiner action
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`115
`110
`215
`55 Extension for reply within first month
`"1. BASIC FILING FEE
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`.
`Large Entity Small Entity
`116
`400
`216
`200 Extension for reply within second month
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`Fee
`Fee
`Fee
`Fee
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`
`
`117
`920
`217
`460 Extension for reply within third month
`Code
`(5)
`Code
`(5)
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`
`118 1,440
`218
`720 Extension for reply within fourth month
`101
`740
`201
`370 Utility filing fee
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`128 1,960
`228
`980 Extension for reply within fifth month
`106
`330
`206
`165 Design filing fee
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`107
`510
`207
`255 Plant filing fee
`119
`320
`219
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`103
`740
`208
`370 Reissuefiling fee
`120
`320
`220
`160 Filing a brief in support of an appeal
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`114
`160
`214
`80 Provisional filing fee
`121
`280
`221
`140 Request for oral hearing
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`138 1,510
`138 1,510 Petition to institute a public use proceeding
`SUBTOTAL (1)
`($370.00
`
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`
`140
`110
`240
`Petition to revive — unavoidable
`
`
`141 1,280
`241
`Petition to revive — unintentional
`
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`
`..
`.
`.
`142 1,280
`242
`640 Utility issue fee (or reissue)
`
`
`
`Total Claims it. -2o** =-xm_ =
`.
`.
`143
`460
`243
`230 DeSIgn issue fee
`
`Independent.
`
`-3
`*4 _—
`X
`
`—_
`
`
`42 00
`2
`5
`Claims
`144
`620
`244
`Plant issue fee
`
`Multiple Dependent - 122
`130
`122
`130 Petitions to the Commissioner
`Large Entity Small Entity
`.
`.
`123
`50
`123
`50 Processing fee under 37 CFR 1.17(q)
`
`
`Fee
`Fee
`Fee
`Fee
`Fee Descriptm"
`125
`180
`126
`180 Submission of Information Disclosure Stmt
`
`cm“
`6’
`c°d°
`6’
`581
`40
`581
`40 R
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`103
`18
`203
`9 Claims in excess of 20
`emf mg eac pa en asegnmen per
`property (times number of properties)
`102
`84
`202
`42
`Independent claims in excess of 3
`370 Filing a submission after final rejection
`104
`280
`204
`140 Multiple dependent claim, if not
`(37 CFR § 1.129(a))
`paid
`370 For each additional invention to be
`** Reissue independent claims
`examined (37 CFR§ 1.129(b))
`over original patent
`370 Request for Continued Examination (RCE)
`*“ Reissue claims in excess of 20
`900 Request for expedited examination of a
`and over original oatent
`design application
`
`
`
`
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`
`
`
`
`
`
`
`
`.
`
`109
`
`110
`
`84
`
`18
`
`209
`
`210
`
`*‘ornumber nreviousl
`
`
`SUBMITTED BY
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Other fee (specify)
`$)498.00
`SUBTOTAL (2)
`
`
`*Reduced b Basic Filin-
`uar'd, if
` creater; For Reissues, see above
`Fee Paid
`$)40.00 SUBTOTAL (3)
`
`
`Complete (if applicable)
`
`42
`
`9
`
`146
`
`149
`
`179
`169
`
`740
`
`740
`
`740
`900
`
`246
`
`249
`
`279
`169
`
`1
`
`
`
`Name (Pn‘nt/Type)
`
`Andrew
`
`igigfi/Znyn?
`
`Telephone
`
`(858) 720-2500
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`DO NOT SEND FEES OR COMPLETED FORMS TO THIS ADDRESS SEND TO: Assistant Commissioner for Patents. Washington. DC 20231.
`
`SDIL|B1U309\420999.01
`
`5
`
`5
`
`

`

`UTILITY APPLICATION
`
`UNDER 37 CFR§ 1.53(b)
`
`TITLE:
`
`STORAGE AND DELIVERY OF ELECTRONIC MEDIA CONTENT
`
`WITH ADVERTISING
`
`APPLICANT(S):
`
`SIANN, JONATHAN L; WECHSELBERGER, ANTHONY J.
`
`Correspondence Enclosed:
`
`Utility Application Transmittal Sheet and FY 2001 Fee Transmittal
`Sheet (2pgs); Description (37pgs); Claims (9pgs); Abstract (lpg);
`Drawings Figures 1—6 (7 sheets); Declaration (2pgs); Recordation
`Form Cover Sheet (lpg); Original Assignment (3pgs); Grant of Power
`of Attorney (2pgs); Verified Statement Claiming Small Entity Status
`(lpg); Two checks each in the amount of $454.00; and Return
`Postcard.
`
`PRIORITY DATA:
`
`Under 35 U.S.C. §120 this application claims the benefit of US.
`Provisional Patent Application Serial No. (Not Yet Assigned), filed
`December 5, 2001, entitled “Pandrox Security Study”.
`
`
`“EXPRESS MAIL” Mailing Label Number EL675946607US Date of Deposit December 21 2001
`I hereby certify under 37 CFR §1.10 that this correspondence (along with anything referred to as
`being attached or enclosed) is being deposited with the United States Postal Service as “Express
`Mail Post Office to Addressee” with sufficient postage on the date indicated above and is
`addressed to the Commissioner for Patents, Box Patent Application, Washington, DC. 20231.
`
`Josh Gi
`
`
`
`
`=53
`
`SDILIBIUB09\421003 01
`
`6
`
`

`

`ATTORNEY DOCKET NO. 033271.0002.UTL
`
`PATENT APPLICATION
`
`STORAGE AND DELIVERY OF ELECTRONIC MEDIA CONTENT WITH
`ADVERTISING
`
`RELATED APPLICATIONS
`
`5
`
`This application claims priority to US. Provisional Patent Application No.
`
`,
`
`filed December 5, 2001, entitled “Pandrox Security Study,” which is incorporated herein by
`
`reference in its entirety.
`
`FIELD OF THE INVENTION
`
`The invention relates generally to the storage and delivery of electronic media content
`
`10
`
`and, more specifically, to a device, system and method for offering and distributing electronic
`
`
`
`
`135
`
`media content with targeted, replenishable advertisements.
`
`BACKGROUND OF THE INVENTION
`
`Current systems for the distribution of copyrighted audio media consist of retail sales,
`
`AM/FM radio, Internet based “radio” service, peer-to-peer music file sharing services, and
`
`pay/subscription based Internet websites. Similar systems exist for the distribution of
`
`copyrighted video media including rental and pay-per—view services. However, these methods
`
`are susceptible to abuses such as illegal copying and casual distribution. Such abuses result in
`
`significant loss ofrevenue to copyright holders that create and produce such media. Further,
`
`many of these current systems utilize high—bandwidth systems for the transmission of the media
`
`20 making portable transmission expensive to the provider or user. Thus, the current systems do not
`
`allow for the portable distribution of digital copyrighted media on demand at little or no cost to
`
`the user while at the same time providing compensation to copyright holders.
`
`The retail sale of copyrighted media, through stores, the mail, rentals and on-line Via the
`
`Internet, is problematic because the media can be illegally copied and distributed by a purchaser
`
`SDILIBl\ASO3\412296.0S
`
`7
`
`

`

`ATTORNEY DOCKET NO. 033271.0002.UTL
`
`PATENT APPLICATION
`
`from a legitimate copy of the media. The copyright holder receives no compensation for the
`
`illegal copies.
`
`Internet based “radio” services and AM/FM radio services, while providing some
`
`protection for copyright holders, do not allow the user to choose the content he or she is to listen
`
`5
`
`to or view. These systems also cannot adapt to or integrate user preferences. In addition,
`
`AM/FM radio does not allow for highly targeted advertising based upon user preferences,
`
`interests or demographics. Internet based “radio” services require a fiill keyboard and display
`
`and a connection to the Internet, making transportation difficult. Furthermore, because of the
`
`random nature of advertisements that “pop-up” on the display with some Internet based “radio”
`
`services, Web page based advertisements are easy to ignore because they generally occupy only
`
`a small area of the display.
`
`Peer-to-peer music file sharing services allow users to “pirate” copyrighted media, make
`
`illegal copies, and distribute electronic media content without compensating the copyright
`
`holder. Further, peer-to—peer music file sharing services also utilize high—bandwidth
`
`transmission methods, making transportation expensive for a user. However, peer-to-peer
`
`services demonstrate the demand among consumers for access to copyrighted media at little to
`
`
`
`
`no cost to the user.
`
`Finally, pay/subscription services, while compensating the copyright holder, fail to meet
`
`the demand for access at little to no cost to the user. Moreover, in some systems, the media can
`
`20
`
`be illegally copied and distributed by a purchaser. Further, these services again utilize high—
`
`bandwidth systems for the transmission of information making transportation expensive because
`
`of the high cost of high-bandwidth Wireless transmissions.
`
`SDILIBI\A803\412296.05
`
`8
`
`

`

`ATTORNEY DOCKET NO. 033271.0002.UTL
`
`PATENT APPLICATION
`
`Accordingly, there is a long felt need for the portable distribution of electronic media
`
`content that allows for equitable payment to the copyright holders of the media at little to no cost
`
`to the user. An additional advancement is needed which allows advertisers to monitor the user’s
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`interests and appropriately target advertising to users with particular preferences, interests or
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`demographics.
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`SUMMARY OF THE INVENTION
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`The present invention relates to the storage and delivery of electronic media content and
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`advertising content by way of multiple methods of transmission to a media player. One
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`embodiment of the present invention comprises a device, system and method for offering and
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`distributing copyrighted media content with targeted, replenishable advertisements in a secure
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`transmission environment by way of two methods of transmission wherein the copyright holder
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`is compensated based upon advertising generated revenues. Additionally, according to an
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` a media player; providing electronic media content; providing advertising content; electronically
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`embodiment, advertisers can target advertising to particular users.
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`An embodiment of the present invention comprises a method of electronically providing
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`electronic media content and advertising content, the method comprising the steps of: providing
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`providing the media player with the electronic media content via a first method of transmission;
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`electronically providing the media player with the advertising content via a second method of
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`transmission; and wherein the media player provides the electronic media content to a user and
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`further wherein the media player electronically controls when the advertising content is provided
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`to the user.
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`An embodiment of the present invention comprises a media player that electronically
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`provides electronic media content and advertising content comprising: an electronic media
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`ATTORNEY DOCKET NO. 033271 .0002.UTL
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`PATENT APPLICATION
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`content storage device, wherein the electronic media content storage device receives and stores
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`electronic media content; an electronic advertising content storage device, wherein the electronic
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`advertising content storage device receives and stores advertising content; an output component
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`that outputs the electronic media content and advertising content to a user, wherein the electronic
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`media content that is encrypted is decrypted prior to being output; and an advertising control
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`module, wherein the advertising control module electronically controls when advertising is
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`provided to the user.
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`An embodiment of the present invention comprises computer executable process steps
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`operative to control a computer, stored on a computer readable medium, comprising: a plurality
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`of steps to receive data required for subsequent calculations; and a plurality of steps to
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`automatically control when advertising content is provided to a user via a media player based on
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`electronic media content that is provided by the media player to the user.
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`An embodiment of the present invention comprises a method for electronically providing
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`electronic media content and advertising content, the method comprising: providing a media
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`player; providing electronic media content, wherein the electronic media content is from an
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`electronic media content provider; electronically providing the media player with the electronic
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`media content Via a first method of transmission; disconnecting the media player from the first
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`method of transmission wherein the media player ceases to receive electronic media content Via
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`the first method of transmission; and after the step of disconnecting, electronically providing the
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`20 media player with advertising content Via a second method of transmission.
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`An embodiment of the present invention comprises a method for electronically providing
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`electronic media content and advertising content, the method comprising: providing a media
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`player; providing electronic media content; providing advertising content; providing access data
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`ATTORNEY DOCKET NO. 033271.0002.UTL
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`PATENT APPLICATION
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`regarding the electronic media content; electronically providing the media player with the
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`electronic media content via a first method of transmission; decrypting the electronic media
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`content; electronically providing the media player with the access data via a third method of
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`transmission, wherein the media player provides the electronic media content to a user after the
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`step of electronically providing the media player with the access data and after the step of
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`decrypting; disconnecting the media player from the first method oftransmission wherein the
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`media player ceases to receive electronic media content via the first method of transmission; and
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`after the step of disconnecting, electronically providing the media player with advertising content
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`via a second method of transmission.
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`According to another embodiment of the present invention, the media player can be
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`enabled in three forms with regard to the second method of transmission: (1) where the second
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`method of transmission is physically similar to first method of transmission; (2) where the
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` but not transmit data; and (3) where the second method of transmission is physically different
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`second method of transmission is physically different than the first method of transmission and
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`the second method of transmission is a one-way link such that the media player can receive data
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`than the first method of transmission and the second method of transmission is a two—way link
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`such that the media player can send and receive data.
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`A technical advantage of an embodiment of the present invention is that copyright
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`holders are compensated for each delivery or use of their media. In one embodiment, copyright
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`holders are compensated by advertisers whose advertisements are transmitted and replenished.
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`A further technical advantage of an embodiment of the present invention is that
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`advertising content can be played along with electronic media content when the media player is
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`disconnected from the first method of transmission.
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`ATTORNEY DOCKET NO. 033271 .0002.UTL
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`PATENT APPLICATION
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`A further technical advantage of an embodiment of the present invention is that the media
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`player delivers electronic media content and advertising content while it is disconnected from the
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`first method of transmission.
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`)
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`A further technical advantage of an embodiment of the present invention is that
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`advertising content is replaced periodically with new advertisements keeping the advertising up-
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`to—date while the media player is disconnected from the first method of transmission.
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`A further technical advantage of an embodiment of the present invention is that users are
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`given the option to subscribe to a service or purchase the electronic media content and thereby
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`receive the electronic media content without having to receive advertisements.
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`A further technical advantage of an embodiment of the present invention is that
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`advertisers can track the number of media players receiving their advertising content,
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`identification data regarding the users of such media players and how frequently the advertising
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`content is being listened to or viewed.
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`A further technical advantage of an embodiment of the present invention is that the user
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`can receive media content and advertisements while disconnected from means of external
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`transmissions.
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`
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`A further technical advantage of an embodiment of the present invention is that
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`interactive advertisements are used. For example, through a user interface on the media player,
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`the user can provide feedback on electronic media content or advertising content, which the
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`advertising provider could then use to modify the advertising content that is provided to the user.
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`Other objects, features, and technical advantages of the present invention will become
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`more apparent from a consideration of the detailed description herein and from the
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`accompanying drawings.
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`ATTORNEY DOCKET NO. 033271.0002.UTL
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`PATENT APPLICATION
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`BRIEF DESCRIPTION OF THE DRAWINGS
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`Reference is now made to the following description and the accompanying drawings, in
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`which:
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`Fig. 1A is a schematic system diagram illustrating an embodiment of the present
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`5
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`invention;
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`Fig. 1B is a schematic system diagram illustrating an embodiment of the present
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`invention that includes access data;
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`Fig. 2 is a schematic system diagram illustrating another embodiment of the present
`
`invention;
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`Fig. 3 is a schematic system diagram illustrating another embodiment ofthe present
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`invention;
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` how the media player determines whether advertising content is to be played.
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`Fig. 4 is a schematic system diagram illustrating a media player according to an
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`embodiment of the present invention;
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`Fig. 5 is a flow chart illustrating an embodiment of the present invention; and
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`Fig. 6 is a flow chart illustrating another embodiment of the present invention showing
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`DETAILED DESCRIPTION OF AN ILLUSTRATIVE EMBODIMENT
`
`The following detailed description refers to the accompanying drawings. Other
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`embodiments are possible and modifications may be made to the embodiments without departing
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`from the spirit and scope of the invention. Therefore, the following detailed description is not
`
`meant to limit the invention. Rather the scope of the invention is defined by the appended
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`claims.
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`ATTORNEY DOCKET NO. 03 3271 .0002.UTL
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`PATENT APPLICATION
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`For convenience in the ensuing description, the following explanations of terms are
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`adopted. However, these explanations are intended to be exemplary only. They are not intended
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`to limit the terms as they are described or referred to throughout the specification. Rather these
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`explanations are meant to include any additional aspects and/or examples of the terms as
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`described and claimed herein.
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`“Electronic media content” includes audio and/or visual data, textual data and/or
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`graphical data. In one embodiment, the electronic media content is copyrighted electronic media
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`content, such as an audio artistic work or a Video artistic work.
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`“Advertising content” refers to a notice or message, such as an announcement in the
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`print, broadcast, or electronic media, designed to attract public attention or patronage. It includes
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`the activity of attracting public attention to a product, service or business, as by paid
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`announcements in the print, broadcast, or electronic media. It includes audio and/or visual
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`advertisements.
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`
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`“Media player” refers to a portable device that plays electronic audio and/or video
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` content and can electronically receive a transmission for electronic media content and advertising
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`content.
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`A “memory storage device” is a device that interacts directly with the media player and
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`provides data to the media player, including without limitation, a CD—ROM, a DVD, a floppy
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`diskette, other diskettes, a hard drive, RAM memory, ROM memory, flash memory, or any other
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`20 machine-readable storage medium.
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`“Access data” refers to data, for example decryption keys, that is used to ensure that a
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`media player can decode secured electronic media content. Access data can be in the form of
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`decryption keys, authorization codes, or the like.
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`ATTORNEY DOCKET NO. 033271.0002.UTL
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`“Access rules” refers to criteria that is used by the media player to determine if the media
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`player should be disabled from playing electronic media content.
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`“First method of transmission” refers to the method in which electronic media content is
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`transmitted to the media player. It includes, without limitation, interactive, high bandwidth
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`transmissions, connections to the Internet, Wireless LAN (“Local Area Network”) connections ,
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`wireless Internet connections Via 2.5G or 3G cellular networks, standard dial-up—modem
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`
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`connections (such as V32.bis, VLAN (“Virtual Local Area Network”), cable modem, DSL
`
`(“Digital Subscriber Line”) other Internet connections, and the like), or other such systems that
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`allow access to the Internet. Alternatively, the first method of transmission may be any method
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`of transmission that may be used as the second or third method of transmission, may be the
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`second or third method of transmission or may be a side channel of the second or third method of
`
`transmission. According to another embodiment, advertising content, access data is also
`
`transmitted via the first method of transmission.
`
`“Second method of transmission” refers to the method in which advertising content is
`
`transmitted to the media player. It includes, without limitation, any wireless infrastructure
`
`including, but not limited to, ATSC (“Advanced Television Systems Committee”), any one—way
`
`or two-way wireless service, one-way or two-way paging, 3G (“Third Generation”) cellular
`
`networks, SMS (“Short Messaging System”) on GSM (“Global System for Mobile
`
`Communications”) networks, CDPD (“Cellular Digital Packet Data”), 2.5G cellular networks
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`running GPRS (“General Packet Radio Service”) /EDGE (“Enhanced Data rates for Global
`
`Evolution”), one-way or two-way data transmission infrastructures including cellular phone
`
`systems or VHF/UHF terrestrial systems or any other such known service. Alternatively, the
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`second method of transmission may be any method of transmission that may be used as the first
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`ATTORNEY DOCKET NO. 033271.0002.UTL
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`PATENT APPLICATION
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`or third method of transmission, may be the first or third method of transmission or may be a
`
`side channel of the first or third method of transmission. According to one embodiment the
`
`second method of transmission is a one-way transmission and according to another embodiment,
`
`the second method of transmission is a two-way transmission. According to another
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`5
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`embodiment, when the second method of transmission is a two-way transmission, user data can
`
`be transmitted to a coordination system via the second method of transmission.
`
`“Third method of transmission” refers to the method by which access data and/or access
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`rules are transmitted to the media player. This method of transmission includes any wireless
`
`infrastructure include, without limitation, ATSC, any one or two-way wireless service, one or
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`two—way paging, 3G cellular networks, SMS on GSM networks, CDPD, 2.5G cellular networks
`
`running GPRS/EDGE, one or two-way data transmission infrastructures including cellular phone
`
`systems or VHF/UHF terrestrial systems or any other such known service. Alternatively, the
`
`third method of transmission may be any method of transmission that may be used as the first or
`
`second method of transmission, may be a side channel of the first or second method of
`
`transmission or may be the first or second method of transmission.
`
`A “User” is any individual or entity who uses a media player for the delivery of
`
`electronic media content. Generally, the user will be at least one individual but the user may be
`
`multiple individuals or a computer. With regard to the present invention the number ofusers is
`
`not considered a limiting aspect. In particular, there can be as many users as are capable of
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`
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`accessing the electronic media content.
`
`“Advertising criteria” refers to the criteria that is selected by the advertising provider for
`
`determining What advertising content to provide to a particular user or a group of particular
`
`users. By way of example, the advertising provider may select advertisement “A” for users of a
`
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`ATTORNEY DOCKET NO. 033271 .0002.UTL
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`PATENT APPLICATION
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`particular age group, advertisement “B” for users of a particular geographic location, and so on.
`
`In one embodiment, the advertising provider selects the particular advertising content to be
`
`provided before the advertising content is transmitted to the media player. In one embodiment,
`
`the advertising criteria is based upon user data. In another embodiment, the advertising content
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`5
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`is randomly selected.
`
`“User interface” refers to a display and/or c