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`Growing Hand-In-Hand With The Internet
`Generation
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`By
`D Magazine JUL 2000
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`From the simplest silicon address chip, to chips that handle complex networking protocols, Dallas Semiconductor is growing hand-in-hand with the
`Internet generation and its technolom'. Trie company is at the core of the equipment that runs the world's networks and connects it to the Internet.
`One way Dallas Semiconductor has achieved this status is through r-WireR chips which are available in the form of an iButtou?, a portable data carrier
`armored in steel that can be worn to provide convenient, yet secure, access to buildings. machines, information. money, and die Internet. Dallas
`Semiconductor recently teamed up with Richardson-based Fossil to create attractive accessories such as watches and key rings that allow iButton users
`to wear their electronic credential on the accessory that best tits their lifestyle. By touching a Blue Dot receptor, which is a simple reader mounted to a
`door or attached to a PC, an employee with an iButton is allowed secured access.
`”Each chip is given a unique address that communicates to whatever it is trying to enter." says Michael Bolan. Vice President of Product Development
`and Marketing. "This works really well for companies that deal mm a lot of keys, such as car dealerships or apartments. Each key is assigned a unique
`address that is embedded in the chip. Once each key is programmed into a computer, you never wonder where the keys are again. You can always pull
`up the company web site and know exactly who has what key and what doors they've accessed.”
`The iButton chip is also convenient for employees who want to work from home. but who need the same equipment they use in the office. By having a
`unique ID number in their iButton watch or ring, they can securely access their work computer from home.
`A special version of the IButton. the .Iava?-powcred cryptographic iButton. speaks the popular Java programming language and contains complex
`cryptographic circuitry that encrypts and decrypts messages sent over the Internet. The U.S. Postal Service has approved the crypto iButton as a postal
`Security Device for its PC Postage program that allows people to buy postage online and print it directly from their own printers. It is currently
`deployed nationwide in E-Stamp'sR Internet postage system.
`In a further step that enables machinery to talk over the Internet, Dallas Semiconductor has developed Ter? (Tiny InterNet Interface). This small
`(L25 by 4.05 inch) board can enable any piece of electrical equipment to upload information to a web browser, bringing much closer the day when
`everything that plugs into the wall can be connected to the network. 'I'INI will allow homeowners to check and control the operational status of their
`homes fmm anywhere in the world via the Internet.
`Dallas Semiconductor has experienced tremendous success with its iButton. \n‘th more than 37 million chips in use worlduide. The r-Wire chip inside
`the iButton is also available in traditional plastic computer chip packaging; almost 300 million of these unique chips have been sold to date.
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`Find this article at:
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`http://www.dmagazlne.com/Homel2000l07/01/Growlng_Hand-In-Hand_WIth_The_Internet_Generatlon.aspx
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`Copyright 0 Dung-zinc. Inc. All nghts Reserved.
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`http://wwwdmagazine.com/Horne/2000/07/0l/Growing_Hand-ln—H...
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`Maxtm Exhlblt 2004 — Groupon, CBM2014—00090 — Page 2004—001
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`Maxim Exhibit 2004 - Groupon, CBM2014-00090 – Page 2004-001
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