`______________
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`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`______________
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`APPLE INC.
`Petitioner
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`v.
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`SIGHTSOUND TECHNOLOGIES, LLC
`Patent Owner
`______________
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`Case CBM2013-00023
`Patent 5,966,440
`______________
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`Before the Honorable MICHAEL P. TIERNEY, JUSTIN T. ARBES, and
`GEORGIANNA W. BRADEN,
`Administrative Patent Judges.
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`DECLARATION OF ARTHUR RANGEL
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`Apple Exhibit 4473
`Apple v. Sightsound Technologies
`CBM2013-00023
`Page 00001
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`I, Arthur Rangel, declare as follows:
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`Unless stated otherwise, I have personal knowledge of the facts set forth below,
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`and if called as a witness, could and would competentþ testifu thereto.
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`I am employed as a Sr. Director of Market Research and Analysis at Apple Inc.
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`("Apple"). I work in Apple's ofhce in Cupertino, California. I have been employed by Apple
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`since Jan. 5,2004. I provide this declaration in support of Apple's Opposition to SightSound's
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`Motion for Additional Discovery. Unless otherwise indicated below, the statements in this
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`declaration are based upon my personal knowledge or corporate records maintained by Apple in
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`the ordinary course ofbusiness.
`3.
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`Apple gathers information and feedback from customers reflecting their desires
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`and preferences in numerous ways, ranging from formal studies to informal feedback
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`4.
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`Various different types of materials are generated in connection with a formal
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`study relating to Apple products and services.
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`. Materials other than the formal survey reports
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`frequently amount to thousands of pages of material.
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`I
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`Page 00002
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`5.
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`Third parties generally conduct Apple's formal studies. The raw data the third
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`parties collect is not typically supplied to Apple. Such raw data would generally need to be
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`obtained from the third party survey provider.
`6.
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`Apple conducts certain formal studies
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`7.
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`8.
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`9.
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`Between
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`, materials relating to Apple's studies
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`way.
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` exceed tens of thousands of pages in volume.
`10. Studies showing cause and effect relationships must be designed in a specific
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`I declare under penalty of perjury under the laws of the United States that the foregoing is true
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`and correct. Executed on the 2lst day of November 2013 at Cupertino,
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`Arthur
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`-2-
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`Page 00003