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` Mac
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`Apple Announces iTunes 3
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`Now With Revolutionary Smart Playlists, Audible.com & Sound Check
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`MACWORLD EXPO, NEW YORK—July 17, 2002—Apple® today announced iTu nesTM 3, a major upgrade to its award—winning
`digital music software for the Mac® featuring Smart Playlists, a revolutionary new way to listen to your music. iTunes 3 adds
`dozens of new features, including Sound Check for consistent volume playback and support for audio programming from
`Audible.com. iTunes, with more than 14 million copies distributed since its introduction, is available as a free download to all
`Mac/5 OS X customers and will be included with Apple’s ground—breaking iPodTM digital music player.
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`Smart Playlists are playlists that automatically and dynamically update their songs based on simple rules set by the user. For
`example, a user can specify that a Smart Playlist contain every song by a given artist, and when new songs by that artist are
`added to iTunes’ music library, they will automatically appear in this playlist. Or, a user can specify that a Smart Playlist
`contain their 25 most—liste ned—to songs, which will be dynamically selected based on the up—to—the—minute play counts for
`all the songs in their iTunes library.
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`“iTu nes 3 with Smart Playlists is a major leap forward in the digital music revolution," said Steve Jobs, Apple’s CEO. “iTu nes 3
`and iPod provide the easiest to use and most advanced digital music experience available, and are setting the pace for the
`industw.”
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`With its elegant user interface, iTunes was the first “digital jukebox" application to take the complexity out of managing digital
`music, making it fastand easy to encode MP3s, create playlists, burn custom CDs and store an entire digital music collection
`on a Mac. iTunes seamlessly integrates with iPod, allowing Mac users to easily transfer their entire digital music collection
`onto their iPod in less than 10 seconds per CD.
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`In iTu nes 3, Smart Playlists make it easy for customers to automatically create mixes of their favorite songs from their music
`library based on any criteria they choose—artist, genre, play count, release date and more. These mixes can dynamically
`change and grow as the user’s music library grows. Smart Playlists work with iTunes’ new song rating feature so that users
`can identify their favorite music and have it automatically added to a Smart Playlist for playback on their Mac ortheir iPod.
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`With support for Audible content, iTunes 3 allows Mac users to access a broad range of audio programming over the Internet.
`Through Audible.com, customers can choose from over 4,500 audiobooks and 14,000 other audio programs, including
`national best sellers, classics and daily highlights from The New York Times and The Wall Street Journal. With iTu nes 3 and
`iPod, Mac users have the flexibility to listen to Audible content whenever and wherever they want. Both iTu nes 3 and iPod also
`support Sound Check, which automatically adjusts the volume of songs for a more consistent listening experience.
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`Pricing & Availability
`iTunes 3 requires Mac OS X version 10.1.4 or later and is available immediately as a free download at ww.apple.com/itunes.
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`Apple ignited the personal computer revolution in the 19705 with the Apple II and reinvented the personal computer in the
`19805 with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators,
`creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
`
`Press Contacts:
`Alicia Awbrey
`Apple
`(408) 974—0922
`awbrey@apple.com
`
`Nicole Scott
`Edelman Worldwide
`(650) 42 9—2 764
`nicole.scott@edelman.com
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`Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod and iTunes are trademarks oprple. Other company and product names
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`http://WWW. apple. com/pr/library/2002/O7/1 7Apple-Announces-iTunes-3 .html
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`Apple Media Helpline
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`(408) 974—2042 media.he|p@apple.com
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