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`UNITED STATES PATENT AND TRADEMARK OFFICE
`______________
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`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`______________
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`APPLE INC.
`Petitioner
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`v.
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`SIGHTSOUND TECHNOLOGIES, LLC
`Patent Owner
`______________
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`Case CBM2013-00020
`Patent 5,191,573
`______________
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`Before the Honorable MICHAEL P. TIERNEY, JUSTIN T. ARBES, and
`GEORGIANNA W. BRADEN,
`Administrative Patent Judges.
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`PETITIONER’S OPPOSITION TO PATENT OWNER
`SIGHTSOUND TECHNOLOGIES LLC’S MOTION FOR ADDITIONAL
`DISCOVERY UNDER 37 CFR § 42.224(a)
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`Patent No. 5,191,573
`SightSound’s motion disregards the Board’s clear guidance in permitting brief-
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`ing of its additional discovery requests. Paper 24 at 2-3. The Board cautioned, first,
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`that SightSound’s requests “will not be granted if they are unduly broad and encom-
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`pass numerous documents that are irrelevant to the instituted grounds of patentabil-
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`ity,” and, second, that “the mere possibility of finding something useful, and the mere
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`allegation that something useful will be found, are insufficient” and SightSound
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`“should already be in possession of some evidence (e.g., as to an alleged nexus) to
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`show beyond mere speculation that something useful will be uncovered.” Id. Flout-
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`ing both requirements, SightSound’s motion falls far short of showing “good cause.”
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`SightSound imagines a secondary considerations story based on commercial
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`success of, and supposed “copying” of “the patented invention” by, Apple’s iTunes
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`Music Store (“iTMS”) (Paper 29, “Mem.” 1), but SightSound’s own papers make clear it
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`has no evidence at all—let alone the required threshold—suggesting the copying, nexus,
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`or commercial success SightSound recognizes is required for secondary indicia of
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`non-obviousness. E.g., Mem. 9. Indeed, SightSound’s “copying” theory is contradict-
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`ed by the law, as it falsely equates “copying” with “infringing.” See, e.g., IPR2013-
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`00191, Paper 27 at 7 (“‘Not every competing product that arguably falls within the
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`scope of a patent is evidence of copying, because otherwise every infringement suit
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`would automatically confirm the nonobviousness of the patent.’”) (citation omitted).
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`SightSound’s sweeping demands for “technical documentation” rests solely on
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`bald speculation that they would prove infringement (not copying or commercial suc-
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`cess)—an issue hotly contested in co-pending litigation, and in any event insufficient
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`to show secondary considerations. SightSound simply asserts such documents would
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`“presumably show” infringement (Mem. 2 (all emphases added unless noted)), without
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`ever explaining why. Further, SightSound offers no threshold evidence of any nexus
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`between supposedly infringed features and any consumer demand for iTMS. Nor
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`could it: SightSound tells the Board consumers do not know whether iTMS has the features
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`SightSound argues are driving consumer demand (Mem. 6; Ex. 2106 at 13:5-16:4), and so they
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`certainly could not be demanding iTMS on that basis.
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`SightSound’s burdensome, unfocused “survey” request fares no better. Sight-
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`Sound’s pretext here is to establish consumers preferred “digital signals . . . over phys-
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`ical media such as tapes and CD’s” (Mem. 9)—an alleged preference not linked to any
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`supposed point of novelty in SightSound’s patent claims, but instead (and indisputably) found
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`throughout the prior art. SightSound—ignoring the very declaration it cites—also vastly
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`understates the volume of documents encompassed by its loose demand for “sur-
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`veys,” which appears to call for an avalanche of far-flung Apple documents.
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`Finally, even if the many other fatal holes in SightSound’s story were ignored,
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`its argument that iTMS’s commercial success sprang from some novel aspect of its
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`patent claims is facially implausible: while SightSound argues a nexus should be pre-
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`sumed based on the circular contention that iTMS is coextensive with the patent, the
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`testimony of SightSound’s “inventor” reveals, and the PTO recognized during reex-
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`amination, that SightSound’s own commercial product practicing the “invention”
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`(now long since destroyed) was a complete commercial failure (see Ex. 4104 at 80:15-29,
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`100:22-102:13, 160:9-163:2; Ex. 4103 at 266-67); the success of iTMS some 10 years
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`later was driven by technology and features having nothing to do with the patent.
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`SightSound, in violation of the clear requirements for additional discovery,
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`seeks a license to go fishing for an infringement story its own admissions prove could
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`not be “useful” in any secondary considerations argument. Its suggestion that, to
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`challenge validity, any PTAB petitioner must subject itself to a trial within a trial on in-
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`fringement is nonsense: it would levy huge unjustified burdens, impose impractical delay
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`in light of the statutory timeline, and destroy the basic underpinnings of these new
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`proceedings, which were created to provide an “efficient, streamlined, and cost-
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`effective alternative to district court litigation.” E.g., CBM2013-00005, Paper 32 at 3.
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`I. The Technical Documentation (Requests 1-3) Demanded by SightSound
`Will Not and Could Not Show Commercial Success or Copying
`A. Rather than Threshold Evidence, SightSound Offers Mere Speculation
`SightSound’s motion fails to establish, as required for good cause, that it is “in
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`possession of a threshold amount of evidence or reasoning tending to show beyond
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`speculation that something useful will be uncovered.” IPR2012-00001, Paper 26 at 7.
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`See also CBM2013-00005, Paper 32 at 5. Indeed, SightSound offers no evidence at all of
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`either copying or the required nexus for commercial success. To the contrary, its mo-
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`tion confirms SightSound is only speculating about what discovery might reveal, stat-
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`ing, e.g., that the requested materials “would presumably show that the iTMS practices
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`the patent and is co-extensive with the patented invention” (Mem. 2), but offering no
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`evidence that either the Tygar litigation report (discussing highly confidential material
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`including source code) or any other requested documents would actually demonstrate
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`that Apple infringes. Indeed, Apple hotly contests infringement, and served an expert
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`report in litigation rebutting Tygar’s theories. Ex. 4148. SightSound apparently con-
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`templates forcing Apple to repeat here the battle of experts, culminating years of liti-
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`gation, that is already teed up in the district court, but with no threshold showing to
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`the Board and, instead, a theory that is itself contradicted by the law.
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`Even if (a) SightSound received the discovery it seeks, (b) Apple introduced a
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`raft of evidence contradicting SightSound’s infringement allegations as in the litiga-
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`tion, and (c) the Board conducted its own infringement trial, any infringement finding
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`(which Apple submits would never be supported to begin with) would not be “useful”
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`because SightSound cannot prove copying or a nexus to commercial success. SightSound’s own
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`commercial systems using its “invention” to sell digital media over the Internet were a
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`complete failure (Ex. 4104 at 82:2-83:6; 160:9-20), and this failure—with systems that,
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`inter alia, lacked content from major record labels and could take more than a day to
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`download one song based on then-available transmission systems (id. at 86:11-18)—would
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`rebut any “presumed” nexus. Brown & Williamson Tobacco Corp. v. Philip Morris Inc., 229
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`F.3d 1120, 1130 (Fed. Cir. 2000) (presumptive nexus rebutted where competitor’s
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`product with all claimed features was commercial failure). Indeed, many other entities
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`trying to sell digital music over the Internet also failed (Exs. 4149-4151), while Ap-
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`ple—which ten years later similarly offered digital music over the Internet, but with-
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`out such shortcomings in unclaimed aspects of SightSound’s offering—succeeded. In-
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`deed, the Examiner in Reexamination No. 90/007,402 rejected SightSound’s prior at-
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`tempts to establish commercial success for this very reason, pointing out SightSound’s
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`commercial failure (Ex. 4103 at 266), and concluding that “Applicant cannot attribute
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`the commercial success of Apple’s ITunes system to the alleged use of their claimed
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`invention when Apple was already a market leader before the system was launched”
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`(id. at 267), and that “[t]he existence and profitability of [iTMS is] due to the advances
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`in recent technology and not Applicants’ claimed invention.” Id.
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`This record evidence of SightSound’s own failure and the obvious importance
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`of other features to iTMS’s success (see Petition, Paper 1, at 24) contrasts starkly with
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`SightSound’s utter failure to offer the Board any threshold evidence suggesting a nex-
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`us between iTMS and any patentable aspect of its claims. SightSound imagines iTMS
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`is “co-extensive” with the patented invention and suggests a presumed nexus (Mem.
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`6) only by ignoring numerous well-known features of iTMS clearly unrelated to the
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`patent, such as a user-friendly interface and the ability to easily download music onto
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`an iPod. Ex. 4152-4153. See IPR 2012-00001, Paper 26 at 8 (party seeking discovery
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`had not accounted for presence of other desirable features). Further, the very fact
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`SightSound says it needs discovery of the features it claims drove consumer demand for
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`iTMS because they are not known to the public (Mem. 6; Ex. 2106 at 14:8-16:4) reveals an-
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`other fatal flaw in SightSound’s arguments, and confirms its requests for additional
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`discovery could never be “useful”: if Apple “does not publicly detail” the features
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`SightSound argues led to commercial success, they cannot be driving consumer demand for
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`iTMS.
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`Moreover, SightSound’s copying allegation is based on the false legal premise
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`that copying can be proven simply by showing an accused infringer practices a claim.
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`Mem. 2. But copying in the context of commercial success requires “[e]vidence of
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`efforts to replicate a specific product, which may be demonstrated through internal com-
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`pany documents, direct evidence such as disassembling a patented prototype, photo-
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`graphing its features, and using the photograph as a blueprint to build a replica, or ac-
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`cess to the patented product combined with substantial similarity to the patented
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`products.” Wyers v. Master Lock Co., 616 F.3d 1231, 1246 (Fed. Cir. 2010) (internal
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`quotations, citations omitted); IPR 2013-00191, Paper 27 at 7-8. There is no evidence
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`tending to show Apple “copied” SightSound’s product, which was a commercial fail-
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`ure. And SightSound would be unable to prove copying as a factual matter because
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`SightSound long ago destroyed the evidence of its own commercial embodiment (Ex. 4104 at
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`80:15-29, 92:21-93:21, 100:22-102:13, 161:15-163:2), and accordingly is not arguing
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`even in litigation that Apple copied any SightSound product (Ex. 4154).
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`B. SightSound Seeks Litigation Positions and their Underlying Basis
`SightSound’s requests relate directly to a key litigation dispute: whether iTMS
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`infringes the asserted patent. Were SightSound allowed to present infringement ar-
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`guments to the Board, Apple would be forced to respond with its non-infringement
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`positions from the litigation and their underlying bases, effectively importing that liti-
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`gation into this proceeding. See CBM2013-00005, Paper 32, at 5 (factor 2).
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`C. Requests 2 And 3 Are Not Easily Understandable
`SightSound’s requests 2 and 3 give no indication of what detail SightSound
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`would consider “sufficient to show” such sweeping propositions as “how Apple ac-
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`cessed digital audio or video signals from memory and transferred them” and “how
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`customers purchased digital audio or video signals and store such signals,” let alone
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`how these requests might arguably relate to any novel claimed features. Mem. 4.
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`D. Requests 1-3 Are Burdensome And Seek A “Trial Within A Trial”
`SightSound’s broad technical requests, with no attempt to tailor them to any
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`argued points of novelty (Compare Ex. 2306 at 15-18 with Mem. 1), would lead to a
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`trial within a trial on infringement, which would be burdensome and impractical given
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`the one-year deadline for this trial, and would sweep in a huge volume of additional
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`documents and related discovery. Production of the Tygar report, for example, would
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`sweep in voluminous underlying material, require negotiation and implementation of
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`complex protections for Apple’s extremely confidential key technologies such as
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`source code (whose production should never be the price of admission to PTAB inva-
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`lidity proceedings), and necessitate a correspondingly expansive response by Apple to
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`rebut SightSound’s infringement claims. Similarly, production of detailed information
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`“sufficient to show” SightSound’s amorphous propositions would require extensive
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`and burdensome analysis, searching, and, undoubtedly, negotiation, as would the pro-
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`tections required for Apple’s underlying technologies. In addition to the impact on
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`these parties, granting such discovery requests would threaten the integrity of CBM as
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`a cost-effective alternative to litigation, and would require any company contemplat-
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`ing a CBM to feel exposed to the most invasive and burdensome discovery—
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`disclosure of its highly successful source code information—on the thinnest of pre-
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`texts. See also 77 Fed. Reg. 48612 (Aug. 14, 2012) (“The purpose of the AIA and this
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`final rule is to establish a more efficient and streamlined patent system that will im-
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`prove patent quality and limit unnecessary and counterproductive litigation costs”).
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`II. SightSound’s Request for “Surveys” (Request 4) Is Equally Baseless
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`Mere speculation. SightSound’s motion confirms its “survey” request similar-
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`ly lacks any threshold showing, offering only raw speculation that something might be
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`found. Mem. 3, 9-10 (SightSound “believes Apple tracks” and that “surveys . . . will
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`likely reveal consumers’ preferences”). This is precisely the type of showing that is in-
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`sufficient to justify additional discovery. E.g., IPR2012-00001, Paper 26 at 7 (test is not
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`whether “‘Likely’ to Yield Relevant, Admissible Evidence”); IPR2013-00191, Paper 27
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`at 4. SightSound needs to prove an alleged point of novelty is responsible for any
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`commercial success of a product practicing its “invention.” See Ormco Corp. v. Align
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`Tech., Inc., 463 F.3d 1299, 1312 (Fed. Cir. 2006) (no nexus where evidence did not
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`show accused product’s commercial success was due to patent’s “claimed and novel
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`features”). But its “survey” request is not targeted to any alleged point of novelty, nor
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`does its motion even identify what that supposed novelty is believed to be. While
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`SightSound stated in the November 8 call that the claimed feature at issue is the timing
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`of payment, its request is directed, instead, to consumers’ preference for digital signals
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`over physical media. Ex. 2106 at 13:5-19; 15:18-21. Whether the issue is digital sig-
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`nals or payment timing, such features are not novel but, rather, prevalent in the art.
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`Ex. 4114 at 10, 4115 at 1, 4117, 4119 at 2. And even if this request were tailored to
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`focus on allegedly novel features, SightSound could not prove a nexus to commercial
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`success, see supra, so its request could not be “useful.” Indeed, Apple’s studies are not
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`designed to show whether any particular feature drives iTMS demand, and could not
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`establish the missing nexus. Ex. 4155 (Declaration of Arthur Rangel) ¶ 10.
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`Ability to generate equivalent information. While SightSound argues it
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`could not “replicate” Apple’s surveys (Mem. 10), it offers the Board no reason why
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`this is so or, for that matter, why “replicat[ion]” is necessary, as Apple’s surveys fo-
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`cused on topics not at issue here. Mem. 10. Nor does SightSound offer any evidence
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`it tried to survey consumers for their preferences in buying digital media, whether
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`from iTMS or otherwise, or that it reviewed the data from its own efforts to commer-
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`cialize its “invention.” Again, SightSound fails to make the showing of good cause
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`required for additional discovery. See CBM2013-00005, Paper 32, at 5 (factor 3).
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`Request that is not easily understandable. First, SightSound does not de-
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`fine “survey,” which may include both formal studies and underlying data, together
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`with informal feedback Apple regularly receives through buyer, owner, and market
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`studies, and qualitative research. Ex. 4155 ¶ 3. Second, while SightSound says its re-
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`quest relates to only about 12 documents, this is facially wrong, and its discussion fur-
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`ther confuses what it seeks: the subset of documents it identifies are actually quarterly
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`reports relating to monthly studies of iPads, which were not released until 2010 and
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`thus outside the scope of its 2003-2007 request. Mem. 10, Ex. 2109 ¶ 4. Third, it is
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`unclear whether SightSound intended to limit its request to quarterly reports of regular-
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`ly-conducted studies, or whether the request also includes ad hoc studies, raw data,
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`summaries of data, and other related information. See Ex. 4155 ¶ 6.
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`Burdensome demand for useless information. Far from “ implicat[ing] no
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`more than a dozen or so” surveys “conduct[ed]… quarterly” (Mem. 10), SightSound’s
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`Exhibit 2109 indicates Apple conducts certain studies monthly and creates quarterly re-
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`ports. Id. ¶ 4. Four to five years’-worth of regularly-conducted monthly studies and
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`quarterly reports for one product alone amounts to over 48 surveys and 16 reports. Such
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`reports are frequently over a hundred pages long, and the related data and other in-
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`formation collected with each study may amount to thousands of pages. Ex. 4155 ¶ 4. Fur-
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`ther, given SightSound’s reference to iPad reports, its requests appear to include not
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`just iTMS-specific studies, but also studies directed to Apple hardware using iTMS.
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`Construed broadly as SightSound appears to intend, this could require Apple to locate
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`and gather tens of thousands of pages of materials. See id. ¶ 9. There can be no doubt that
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`collecting, reviewing, and producing such a large volume of material would be highly
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`burdensome – and, for the reasons detailed above, useless.
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`SightSound’s motion for additional discovery should be denied.
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`Dated: November 22, 2013
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`Case CBM2013-00020
`Patent No. 5,191,573
`Respectfully submitted,
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`By: /J. Steven Baughman/
`J. Steven Baughman, Lead Counsel
`Ching-Lee Fukuda
`ROPES & GRAY LLP
`Prudential Tower
`800 Boylston Street
`Boston, Massachusetts 02199-3600
`Steven.baughman@ropesgray.com
`Ching-Lee.fukuda@ropesgray.com
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`Attorneys for Petitioner Apple Inc.
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`-11-
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`CERTIFICATE OF SERVICE
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`The undersigned certifies that a copy of the foregoing PETITIONER’S OP-
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`POSITION TO PATENT OWNER SIGHTSOUND TECHNOLOGIES LLC’S
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`MOTION FOR ADDITIONAL DISCOVERY UNDER 37 CFR § 42.224(a) was
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`served on November 22, 2013, to the following Counsel for Patent Owner via e-mail,
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`pursuant to the parties’ agreement concerning service:
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`David R. Marsh, Lead Counsel
`Kristan L. Lansbery
`Arnold & Porter LLP
`555 12th St., NW
`Washington, DC 20004
`david.marsh@aporter.com
`kristan.lansbery@aporter.com
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`Attorneys for Patent Owner
`SightSound Technologies, LLC
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` /s/ Megan F. Raymond
`Megan F. Raymond
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`ROPES & GRAY LLP
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`-12-
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